Ryan Irwin Email & Phone Number

United States

Kansas City, Missouri, United States

Designed and oversaw business operations including interviewing, onboarding, payroll, and project management.Lead client pitches and ongoing regular status communication.Orchestrated cross-channel marketing planning and execution.

Missouri, United States

Overland Park, Kansas

In this role, I supervised the Affiliate Management team by providingregular one-on-one guidance, real-time feedback, and goal setting. I developedand managed ROI-focused, cross-channel marketing plans by implementingmeasurement strategies to ensure continuous growth and performanceoptimization. I aligned marketing measurement strategies with shiftingprofitability metrics.Key Successes:• Scaled daily lead generation from 300 to 3K by transitioning from anaffiliate-centric approach to cross-channel lead generation strategy.• Managed affiliate marketing strategy with daily budgets ranging from$100K to $180K, effectively driving revenue generation totaling $500K.• Built lead generation processes to supply 300+ agents with robust leadstreams, contributing to 900% increase in profitable lead volume.

Overland Park, Kansas

Kansas City, Missouri Area

Here, I directed digital media buying efforts, content strategy, and revenuegeneration across multiple platforms, ensuring ROI optimization andanalytical rigor in dynamic marketing environment. I managed campaignoperations, including consumer lifecycle analysis and revenue generation forportfolio of websites. I oversaw full-consumer lifecycle analytics byensuring data-driven decisions informed content and campaign management.Key Successes:• Contributed to creation of cohesive team by fostering an environmentconducive to growth and innovation.• Generated over $100K in daily revenue by demonstrating immediate impactfrom campaign launches.• Provided strategic direction/insights as part of corporate leadershipteam, contributing to company's overall growth strategy.• Demonstrated strong leadership by directly managing team of media buyersand analysts to drive success within our vertical.

Kansas City, Missouri Area

As Director of Media Buying, I lead a team of buyers across a number of platforms in a high-revenue, highly-analytical environment.

Kansas City, Missouri Area

With Tentacle, I have been able to keep abreast of Digital Media trends as an active PPC buyer. By keeping my skills sharp and broadening my horizons through a client base in a variety of verticals, I am able to feed my leadership skills in my full-time position and stay on top of the biggest (and smallest) digital media trends. • Research, build, and implement AdWords campaigns for a variety if clients and varied verticals. • Ongoing reporting, optimization, and troubleshooting on Digital Media campaigns. • Provide regular, client-friendly communication to internal contacts aimed at keeping optimizations underway and campaigns growing and improving.

Kansas City, Missouri Area

I governed analytical teams in developing client-oriented tracking solutionsand innovative analytics products, enhancing data-driven decision making. Istreamlined internal processes to bolster team efficiency and accuracy indata analysis.Key Successes:• Guided team consisting of three database engineers, architects, analysts,and one web analyst.• Expanded analytics services to become standard offering in clientpackages by ensuring consistent value addition.• Headed print and broadcast media campaigns for 30+ clients by overseeingstrategic planning and negotiation processes.• Led development of cross-channel dashboards to optimize client engagementand performance monitoring across 50+clients.

Lenexa, Ks

Zillner afforded me the chance to truly develop my own story. While I was hired to directly manage traditional media, I was quickly offered the opportunity to begin integrating all channels together into one coherent message. By focusing on the consumer first, I worked to shift the narrative of the story away from a tactical, lead-generation campaign toward a truly consumer-focused, strategic conversation.My core job responsibilities included: • Directly manage all traditional media negotiation, implementation, and strategy. • Professional mentoring internal team members to benefit their career growth as well as company capabilities and functionality. • Manage Digital Media vendors and ongoing optimization strategy. • Oversee web site and interactive app development, design, and innovation. • Frequent client contact as digital and integrated strategy expert. • Generate content, targeted toward both internal and external clients, aimed at educating readers in ongoing digital developments and strategic company adjustments. • Develop an integrated marketing ecosystem detailing the consumer's journey through a very long, considered-purchase lifecycle.

Lenexa, Ks

During this tenure, I analyzed traditional media performance and optimizednon-digital media strategies to enhance attribution and ROI. I tasked withestablishing an independent media placement agency by developing mediastrategies for competitive client portfolio. I led team of InteractivePlanners in budget management across digital channels, emphasizing third-party call generation. I negotiated traditional media placements acrossmajor markets in the US/Canada, optimizing client lead volume and ROIefficiency.Key Successes:• Mentored up to 11 junior team members by fostering skills in media buyingand interactive cross-channel strategy development.• Led media management for top-tier clients by orchestrating $3M+ monthlyspend across traditional and digital channels with focus on ROI-drivenstrategies.

Lenexa, Ks

As an IMS Supervisor my primary responsibility was to my team. I mentored the Planners on my team in their career growth and helped to steer the direction of the department. I also managed several large long-term projects aimed at improving internal efficiencies and regularly met with client contacts to maintain productive relationships.My core job responsibilities included: • Directly managed Interactive Strategy Planners and Analysts. • Worked with internal and external contacts to drive interactive strategy across various disciplines. • Provided consistent coaching feedback and support structure for interactive team members.

Keypath Education (Formerly Plattform)

As a Senior IMS Planner, my job was to bring people together. While PlattForm has subject matter experts in SEO, PPC, Email and Traditional Media, I was tasked with bringing the teams together to collaborate on a common strategy. People who operate in different disciplines aim for very different KPI’s and often find themselves speaking very different languages. My job was that of a translator as much as anything else. I also directly managed the pay-per-lead portions of our interactive campaigns, working with internal teams and client contacts to allocated resources to external and internal affiliates in both long-term and short-term buying strategies.My core job responsibilities included: • Lead collaboration with internal teams toward a common strategy. • Managed pay-per-lead buys and affiliate allocations on monthly and quarterly buys. • Communicated with internal and external clients on strategy and ongoing campaign management.

As a media buyer at OTS Media, I was tasked with beginning a new off-site media placement agency. Here I managed media buys for some of our largest clients groups in a variety of markets and helped to coach the other buyers and analysts within my office.My core job responsibilities included: • Serve as an ongoing source of guidance for on-site buyers and analysts. • Negotiate placement, rates, and clearance for traditional media buys. • Develop traditional media strategy, monitor results and adjust buys on an ongoing basis.

As a media buyer at PlattForm I was tasked with managing the traditional media buys for some of our most important strategic partnerships. In particular, I had the opportunity to buy several markets in Canada eventually growing our partnerships there from two markets to 16 across the country. Throughout the course of my time in traditional media I bought for clients in most large markets in the country managing traditional media budgets and strategy for a variety of clients.My core job responsibilities included: • Negotiated placement, rates and clearance for television, print, radio and out-of-home media. • Managed monthly, quarterly and annual budgets and contracts. • Monitored results and adjusted strategy on an ongoing basis.

As a traditional media analyst at PlattForm I was responsible for monitoring all aspects of media flights, ensuring contracted clearance rates and traffic, completing weekly and monthly reporting and analysis and recommending adjustments. This role was my introduction to the practice of advertising and my first opportunity to begin telling stories professionally, relating our successes and failures in a forward-focused story of an ongoing media buy.My core job responsibilities included: • Monitored media flights. • Compiled reporting on effectiveness and accuracy of schedules. • Provided analysis and recommendation of media flight effectiveness.