Ryan Irwin Email & Phone Number

United States

Kansas City, Missouri, United States

Designed and oversaw business operations including interviewing, onboarding, payroll, and project management.Lead client pitches and ongoing regular status communication.Orchestrated cross-channel marketing planning and execution.

Missouri, United States

Overland Park, Kansas

• In this role, I supervised the Affiliate Management team by providingregular one-on-one guidance, real-time feedback, and goal setting. I developedand managed ROI-focused, cross-channel marketing plans by.
• Scaled daily lead generation from 300 to 3K by transitioning from anaffiliate-centric approach to cross-channel lead generation strategy.
• Managed affiliate marketing strategy with daily budgets ranging from$100K to $180K, effectively driving revenue generation totaling $500K.
• Built lead generation processes to supply 300+ agents with robust leadstreams, contributing to 900% increase in profitable lead volume.

Overland Park, Kansas

Kansas City, Missouri Area

• Here, I directed digital media buying efforts, content strategy, and revenuegeneration across multiple platforms, ensuring ROI optimization andanalytical rigor in dynamic marketing environment. I managed.
• Contributed to creation of cohesive team by fostering an environmentconducive to growth and innovation.
• Generated over $100K in daily revenue by demonstrating immediate impactfrom campaign launches.
• Provided strategic direction/insights as part of corporate leadershipteam, contributing to company's overall growth strategy.
• Demonstrated strong leadership by directly managing team of media buyersand analysts to drive success within our vertical.

Kansas City, Missouri Area

As Director of Media Buying, I lead a team of buyers across a number of platforms in a high-revenue, highly-analytical environment.

Kansas City, Missouri Area

• With Tentacle, I have been able to keep abreast of Digital Media trends as an active PPC buyer. By keeping my skills sharp and broadening my horizons through a client base in a variety of verticals, I am able to feed.
• Research, build, and implement AdWords campaigns for a variety if clients and varied verticals.
• Ongoing reporting, optimization, and troubleshooting on Digital Media campaigns.
• Provide regular, client-friendly communication to internal contacts aimed at keeping optimizations underway and campaigns growing and improving.

Kansas City, Missouri Area

• I governed analytical teams in developing client-oriented tracking solutionsand innovative analytics products, enhancing data-driven decision making. Istreamlined internal processes to bolster team efficiency and.
• Guided team consisting of three database engineers, architects, analysts,and one web analyst.
• Expanded analytics services to become standard offering in clientpackages by ensuring consistent value addition.
• Headed print and broadcast media campaigns for 30+ clients by overseeingstrategic planning and negotiation processes.
• Led development of cross-channel dashboards to optimize client engagementand performance monitoring across 50+clients.

Lenexa, KS

• Zillner afforded me the chance to truly develop my own story. While I was hired to directly manage traditional media, I was quickly offered the opportunity to begin integrating all channels together into one coherent.
• Directly manage all traditional media negotiation, implementation, and strategy.
• Professional mentoring internal team members to benefit their career growth as well as company capabilities and functionality.
• Manage Digital Media vendors and ongoing optimization strategy.
• Oversee web site and interactive app development, design, and innovation.
• Frequent client contact as digital and integrated strategy expert.

Lenexa, KS

• During this tenure, I analyzed traditional media performance and optimizednon-digital media strategies to enhance attribution and ROI. I tasked withestablishing an independent media placement agency by developing.
• Mentored up to 11 junior team members by fostering skills in media buyingand interactive cross-channel strategy development.
• Led media management for top-tier clients by orchestrating $3M+ monthlyspend across traditional and digital channels with focus on ROI-drivenstrategies.

Lenexa, KS

• As an IMS Supervisor my primary responsibility was to my team. I mentored the Planners on my team in their career growth and helped to steer the direction of the department. I also managed several large long-term.
• Directly managed Interactive Strategy Planners and Analysts.
• Worked with internal and external contacts to drive interactive strategy across various disciplines.
• Provided consistent coaching feedback and support structure for interactive team members.

Keypath Education (formerly PlattForm)

• As a Senior IMS Planner, my job was to bring people together. While PlattForm has subject matter experts in SEO, PPC, Email and Traditional Media, I was tasked with bringing the teams together to collaborate on a.
• Lead collaboration with internal teams toward a common strategy.
• Managed pay-per-lead buys and affiliate allocations on monthly and quarterly buys.
• Communicated with internal and external clients on strategy and ongoing campaign management.

• As a media buyer at OTS Media, I was tasked with beginning a new off-site media placement agency. Here I managed media buys for some of our largest clients groups in a variety of markets and helped to coach the other.
• Serve as an ongoing source of guidance for on-site buyers and analysts.
• Negotiate placement, rates, and clearance for traditional media buys.
• Develop traditional media strategy, monitor results and adjust buys on an ongoing basis.

• As a media buyer at PlattForm I was tasked with managing the traditional media buys for some of our most important strategic partnerships. In particular, I had the opportunity to buy several markets in Canada.
• Negotiated placement, rates and clearance for television, print, radio and out-of-home media.
• Managed monthly, quarterly and annual budgets and contracts.
• Monitored results and adjusted strategy on an ongoing basis.

• As a traditional media analyst at PlattForm I was responsible for monitoring all aspects of media flights, ensuring contracted clearance rates and traffic, completing weekly and monthly reporting and analysis and.
• Monitored media flights.
• Compiled reporting on effectiveness and accuracy of schedules.
• Provided analysis and recommendation of media flight effectiveness.