Led Nike’s North America Direct to Consumer Basketball offense. It has been a special year to lead this team - basketball has been the soul of the Nike brand for years and our new direct to consumer offense will power Nike’s growth for the future, bringing our brand, athletes and products closer to the consumer than ever before. Our team delivered incredible results across brand, business and member growth outcomes last year by driving sharp brand defining full funnel plans as well as 365 marketing. Over the course of the year the team drove triple digital growth in both the number of active basketball members and their demand per member enabling the brand to claw back critical market share points. Winning in basketball for Nike means lifting the entire brand and this is reflected in North America’s record breaking Direct to Consumer business last year

Maximized League Contracts and Athlete Relationships to build the brand on the biggest stages

Led Brand Narrative campaigns across pinnacle sport and retail moments

Throughout my time at Nike, I have been able to live out my why of being able to unlock our consumers’ potential to go pro in life by telling inspirational stories, creating powerful moments and cultivating lasting connections. I currently lead our NFL athlete brand strategy and key moment integrated marketing plans with the College Football Playoff, NFL Draft, and Season Kickoff to drive cultural connection with our consumers through rooted insights and digital innovation.

A cleat and shoe customization company for your pro-athlete to your casual sneaker user

I am proud to say I am a two-time Captain and D1 National Champion and ACC Champion on the lacrosse team at the University of North Carolina. At the beginning of this record setting season I was voted by my teammates as the one player who best exemplifies our team values; Trust, Passion, Accountability, Commitment, Responsibility. I used these characteristics along with my teammates faith in me to help our team be the first unranked team to ever win a lacrosse National Championship as well as the first 6 loss team to win a National Championship not to mention bringing back the first National Championship to UNC Men's Lacrosse in the last 25 Years. At the beginning of my sophomore year after only being with the program for 1 full year, my teammates named me the hardest worker on the team. I have been so fortunate to be surrounded by amazing people who push my limits everyday and can't wait for my next opportunity to both be challenged as well as to challenge those around me.

At Fingerprint, I had the responsibility of managing our third largest account, Findaway, securing over 30k annual revenue stream. While managing this account, I delivered 20 apps to Findaway in Q3, 150% of the goal. On top of account managing, I created a digital content merchandising strategy for our Samsung partnership. This strategy was created based on predictive models of our partners app performance. I also executed deliverables for Microsoft, Samsung, Verizon, Rakuten, and EntertainmentOne.

At Lululemon I have communicated to guests special features, benefits, fabric, usage and care of products that best fits each individual. I Demonstrated company attitude of fun, respect, support, empowerment, encouragement, passion as well increased the guest awareness of resources regarding health, fitness and related community information. I have experience receiving and processing stock involving: unpacking, tagging, sizing merchandise as required with RFID.

I researched and presented consumer tend analytics that were immediately used for a pitch to Under Armour. I also analyzed Mercedes-Benz Dealership Championship dealership participation for pitch to Mercedes-Benz as well as managed a Travel Manifest of over 70 participants for the MBDC Sectionals Tournament at Pinehurst. I designed uniforms for the MBDC World Final team and created participant gifts for sectional players. I worked with tennis as well, compiling all food, hotel and activity information for the MBDC VIP trip to the U.S Open I got hands on experience when I engaged with consumers and product specialist to run activations during the SMART car event along with providingguest management assistance and activation support at the PGA Championship

As the Men's Lacrosse representative I create awareness and empowered other student-athletes by promoting events and competitions for all 28 sports. I helped market student-athlete development programs to create leaders and increase the student-athlete mental health presence on campus. I was chosen by the SAAC faculty to lead the “Movember” campaign which reached across 8 different men's sports as well as represented the lacrosse team in the “One Shirt One Body” project, resulting in 44 donated shirts, as well as Relay for Life Athletic Team Board, which raised over $6,000. I assisted on the planning of the Rammy Awards and creation of All Sport music video, which received over 54,000 views.

While working as a team leader with Gatorade, I gained valuable experience in event management and athlete relations. In this role, I strategically located product to enable athletes to easily refuel, maximizing both their on field performance and their recovery. I stocked product, as well as delegated amounts of product to different fields and events. I gave nutrition talks to campers, highlighting the benefits of Gatorade’s products and how they can maximize each athlete’s desired results. I built relationships with athletes from first graders to elite high school football, basketball, soccer, lacrosse and track athletes. Gatorade’s internship enabled me to grow my event management skills and create relationships with premier high school athletes. These two skills will enable me to effectively execute any event tasks and your vision to all consumers.

I was selected by my coaches for this advanced leadership training which is the premier leadership program in college athletics. Through this program I learned to lead by example with demonstration of commitment, character and composure. My teammates and I partnered with other leaders on a team to emphasize “followership”. I also completed a Capstone Project designed to implement leadership skills gained during the year.

Sports is something I am very passionate about so being able to served as ticket office support staff at 6 football games in the fall was a great opportunity. I worked directly with sports administration heads to make sure all game day activities we going smoothly. I was able to effectively respond and find solutions to customer concerns and complaints.

As a high energy individual I was able to motivated the defense for a rising freshman team that won the Philly Showcase tournament, and were finalists at the Primetime tournament. I gained experience in planing and running practices for rising freshman teams. During one camp I worked with four teams and 60 defensemen, gave recruiting talks for 300 children and teenagers and lead collegiate lifting clinics for 20 teenagers. I used this opportunity to build and maintain relationships with players and their parents which have lasted till this day.