Ryan M. Email & Phone Number

Worcester, Massachusetts

Worcester, Massachusetts

• Analyze, synthesize and evaluate large volumes of data and information. Translate data into insights and ensure marketing programs are showing adequate returns. • Provide weekly/monthly reports to management while transitioning key reports from Excel to PowerBI and assisting in the development of new reports and dashboards.• Perform liaison function between marketing, sales and technology teams in the continued development of the Marketing and Sales contact database and other long-term data initiatives.• Examine, track and analyze web and social media behavior—identifying trends and reporting on KPIs.

Newton, Massachusetts

• Constructed lead generation campaigns using available data to ensure campaign success.• Evaluated the success of campaigns for renewal opportunities and provided analysis on KPI's.• Ensured that operational deadlines were met and managed internal sales’ expectations.• Assisted in developing training material that outlined standard lead generation procedures. • Mentored new Campaign Analysts to ensure they were properly trained and had all necessary tools and information needed to effectively complete their jobs.

Providence, Rhode Island

• Researched website traffic and generated custom marketing reports using Google Analytics.⠀⠀⠀ ⠀◦ Integrating data from Google Analytics, helped produce a singular ⠀⠀⠀⠀ ⠀digital dashboard that consolidated daily, weekly and ad hoc reports. • Compiled secondary and competitive research.⠀⠀⠀ ⠀◦ Developed reports and presentations that examined industry best practices, ⠀⠀⠀⠀ ⠀benchmarks and trends, along with market forecasts.• Coded open-ended survey responses and tested programmed survey logic and pathways.• Tracked daily usage of AAA Bicycle Service by state.

Amherst, Massachusetts

• Assisted with several aspects of game day operations, including pre-game ceremonies, audio, and the set-up of MinuteFan Park and MinuteFan Way.• Aided the Marketing & Sales staff with daily activities and projects, which included the creation and distribution of promotional materials and the monitoring of social media accounts.

Westborough, Ma

• Constructed graphs, charts and tables of the company and its competitors for the Vice President of Marketing.• Updated prices, forms and manuals on the Security Engineered Machinery website.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Business Administration (B.B.A.), Marketing