Ryan Mickley Email & Phone Number

United States

Winter Park, Florida

I am responsible for teaching and updating the Project & Portfolio I course across multiple undergraduate degree programs including: Music Business, Entertainment Business, Sports Marketing & Media, and Internet Marketing. I conduct both on campus and online lectures and continually develop new integrated learning activities to keep the course relevant to industry standards. ABOUT THE COURSE:The Project & Portfolio I: course combines hands­ on learning experiences with summative and formative portfolio assessments. In the course, students explore, build, and assess their professional brand identity, points of differentiation, and areas of expertise to highlight online. Students create a digital portfolio website to serve as the foundation for all portfolio pieces throughout the program. By the end of the course, students will have a digital platform to showcase their future work and continually enhance their appeal to future employers and industry professionals.

Orlando, Florida Area

Orlando, Florida Area

☛ STORY SOAPBOX*My brief time spent with this startup was a valuable learning experience. I grew professionally and personally and I welcome the opportunity to share my life lessons with anyone interested in learning how to "fail forward."- Created the content marketing process - Produced and hosted the Story Soapbox Show, which was the foundation for the company’s overall content marketing strategy - Coordinated and promoted the Inaugural Story Social featuring film producer David Nixon. Promoted the event through email blasts, press releases, social media, and networking- Responsible for hiring interns for copywriting, industry research, and social media management. Created the 90-day internship program for the company that allowed the apprentice the opportunity to develop a strong, authentic personal brand while fulfilling his/her obligations☛ BCENTER.COM - Trained CEO in utilizing social media applications including Facebook, Twitter, & WordPress- Edited, formatted, and published the e-newsletter to 1600+ members via Constant Contact - Developed social media guidelines and established a strategy to build community involvement ☛ DATABANQ, INC.- Assisted in the acquisition of a strategic partnership with MarketMotive.com- Implemented social media audit for ChamberOfCommerce.com and produced a content marketing strategy to increase brand awareness and build an interactive, on-site community - Supervised social media management of 5 small business accounts

Orlando, Florida Area

Highlight Reel:» Recognized as the Team Member of the March 2015 session for "above and beyond" efforts on behalf of students and the Orlando Metro. » Developed and taught "Top 10 Ways to Start Your Career" Workshop. Due to high demand, this workshop is being tailored for a webinar in order to reach both online and on-campus students from Tampa, Orlando and Jacksonville. » Master of Ceremonies for Career Day with the Orlando Magic. Introduced and interviewed NBA Legends, Nick Anderson and Bo Outlaw. » Developed and taught "Personal Branding for Job Seekers" Workshop that kick-started Career Week. » Invited by the National Assistant Dean of the College of Media Arts and Technology to be the featured speaker during a Lunch & Learn webinar. Topic: Content Marketing: Why content is currency and you are the bankers.» Featured personal branding certification expert for the presentation on Professional Certifications. Multiple classes in attention from the Orlando Metro's College of Business & Management. » Developed and taught "Ditch the Elevator Pitch - Adopt the WHY Buy ROI" Presentation for the Career Development course, which was so well received it became a regular occurrence each session. » Developed and taught "Social Branding" lessons for multiple humanities courses, exposing college freshman and sophomores to the importance of using social media for personal branding and professional development. Company Culture & Team Building:» Played in the 2014 "Fore Our Schools Golf Tournament" for Orange County Public Schools. We lost miserably but bonded as team members. » Volunteered at the Florida Hospital for Children during the 2014 University Day. Finger painting, Candy Land and Shoots and Ladders have never been more fun to play. Our team found strength in the kids. » Ran in the 2015 IOA Corporate 5K. It may have taken me a little longer to finish than your average sitcom, but the team has never been closer.

Virtual Office

It is my pleasure to recruit industry leaders for the company's monthly Interview Series as well as market the events online. As Personal Branding Extraordinaire, William Arruda, interviews the distinguished leader, I aggregate the questions sent in from the audience for discussion. After the interview, I edit and publish the audio clips for the world to enjoy.

Orlando, Florida Area

iQuarius Media expanded it’s services to include Internet marketing for existing media and web development clients. iQuarius hired Ryan, in part, to establish the company as the premier content marketing agency of central Florida. - 138% increase in average monthly client spend on digital marketing services- Nearly doubled client list for digital marketing services- Developed and executed all multichannel content marketing strategies for clients- Created and presented training sessions to team members and clients; topics including Content Marketing, Customer Buying Journey, Google+, and Personal Branding- Reduced blogging expenses by an average of 20% - Managed the content creation process across 4 departments - Established all Standard Operating Procedures for content marketing department - Produced and implemented a lead generation campaign that targeted 4 diverse audiences through a microsite dedicated to a grassroots movement

Winter Park, Florida

- Established the social media program - internal processes and procedures that expedited workflow while enhancing interactive media campaigns for a variety of industries - Launched and managed 4 blogs, focused on thought leadership and lead generation and targeting the needs of B2C audiences in a wide range of demographics- Developed and maintained social networks for clients including political campaigns, active adult communities, and maternity hospitals. Persuaded some clients to transfer advertising dollars to Facebook Ads, which, on occasion, resulted in 84% increase in community membership and 63% increase in community engagement- Built branded Facebook landing pages for contests and sweepstakes that increased leads by 15% on average - Improved the company’s monthly e-newsletter so it complemented the overall content marketing strategy

Vero Beach, Florida

Digital Marketing Manager (2008 - 2009)- Facilitated the redesign and launch of the club’s interactive website- Prepared, allocated and streamlined digital marketing campaigns through Axis (CMS)- Developed and implemented CMS tutorials for both members and management - Conducted club and charity event promotion through press releases and email campaigns- Created marketing materials using design software including Adobe CS4 and Microsoft PublisherClub Activities Coordinator & Riverhouse Manager (2007 - 2009)★ Boutique Hotel Management - Generated yearly budget analysis - Facilitated the ordering of amenities, furniture, bedroom dressings and maintenance projects - Implemented front desk operations such as reservation bookings, concierge services, arrival anddeparture processes and night audits ★ Club Activities Coordinating - Expanded four existing seasonal clubs by facilitating relevant marketing campaigns and opencommunication with the membership - Instituted two new seasonal clubs including the Prominent Powwow Series & Financial Lecture Series - Gained new memberships through sufficient and productive coordination of the Bridge Club★ Team Member Relations Committee Chairman - Founded & coached Quail Valley’s first softball team to a 2nd place ranking in the county league - Developed and coordinated all company activities and special events including, holiday parties, golf outings, team building exercises, gym memberships, karaoke nights, luaus and bowling nights - Designed, developed and instituted the bi‐monthly company newsletter named, "The Pride" - Quail Valley Charity Cup Committee Member (Duplicate Bridge Game Coordinator)

Master Of Science - Ms, Internet Marketing, 4.0

Activities and Societies: Honors & Awards: Valedictorian | Course Director Award for Digital Storytelling & Branding

Bachelor’S Degree, Internet Marketing, 4.0 Gpa

Activities and Societies: Founder & President of the Student Branding SocietyHonors & Awards: Valedictorian | Advanced Achievement Award |.

Bachelor’S Degree, Recreation, Parks And Tourism: Specialization In Hospitality Management

Activities and Societies: Phi Kappa Tau Fraternity