The External Relations marketing, branding and digital media team oversees the University of Nebraska System’s integrated marketing, branding, digital initiatives and campaigns. We work to enhance the university’s reputation and promote the work of its students, faculty and staff. -Plan and manage marketing project activities, develop and monitor project timelines, traffic workflow and ensure compliance with brand marketing guidelines-Manage strategy for and lead implementation of… Show more The External Relations marketing, branding and digital media team oversees the University of Nebraska System’s integrated marketing, branding, digital initiatives and campaigns. We work to enhance the university’s reputation and promote the work of its students, faculty and staff. -Plan and manage marketing project activities, develop and monitor project timelines, traffic workflow and ensure compliance with brand marketing guidelines-Manage strategy for and lead implementation of all new webpages, websites and web content across Nebraska.edu properties-Develop, implement and manage digital media and content strategy, including email, photo and video, graphic design, and digital signage-Develop, implement and manage social media strategy, including daily management of social media accounts and paid advertising campaigns-Monitor, compile and report on analytics for all digital media properties and initiatives-Supervise 1.5 FTE, including a full-time Marketing Associate and part-time Graphic Design Intern Show less

- Led implementation of all new webpages, websites and web content across Nebraska.edu and serve as point of contact for all web update requests- Managed all social media accounts, social media content development/scheduling and internally-placed social media advertising campaigns- Monitored, compiled and reported on analytics for web properties, social media accounts, email campaigns and other digital media initiatives- Coordinated and managed marketing-related activities with… Show more - Led implementation of all new webpages, websites and web content across Nebraska.edu and serve as point of contact for all web update requests- Managed all social media accounts, social media content development/scheduling and internally-placed social media advertising campaigns- Monitored, compiled and reported on analytics for web properties, social media accounts, email campaigns and other digital media initiatives- Coordinated and managed marketing-related activities with internal and external vendors including printing, paid media placement, graphic design, video production and photography- Managed schedules, workflow and communication for all web and marketing-related projects Show less

- Developed written and visual content for paid and owned media channels and campaigns, including digital advertising, web, social media and email- Assisted with execution of advocacy and storytelling campaigns to achieve external relations priorities- Coordinated and managed marketing project deliverables with campus marketing teams, freelance designers, advertising agency partners and other external vendors- Managed the External Relations marketing internship program

- Led creative and content strategy development and execution for agency clients, including copywriting, social photography, social video creation, and live event coverage- Budgeted, planned, executed and maintain monthly social media ad buys- Monitored analytical data and engaged clients in monthly reporting calls- Coordinated and managed a social media internship programClients included: La Mesa Mexican Restaurant, Omaha Storm Chasers, Pinnacle Bank, PGA Web.com Tour… Show more - Led creative and content strategy development and execution for agency clients, including copywriting, social photography, social video creation, and live event coverage- Budgeted, planned, executed and maintain monthly social media ad buys- Monitored analytical data and engaged clients in monthly reporting calls- Coordinated and managed a social media internship programClients included: La Mesa Mexican Restaurant, Omaha Storm Chasers, Pinnacle Bank, PGA Web.com Tour Pinnacle Bank Championship and the Rimington Trophy Show less

- Wrote and proofed copy for a wide range of printed and digital materials for university clients- Developed copy and design concepts for ads featured in local, regional and national publications- Assisted in developing media and communication recommendations for clients- Researched and developed content for new and existing web development projects- Created scripts for radio and video spots and assisted with video production