Ryan Peal Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Bringing my expertise across all marketing and communications disciplines to a variety of companies and agency teams, leveraging my experience across digital and social media, earned media, influencer marketing, paid media, brand narrative, and brand reputation. Current work is focused on building engaging relationships between people and brands that deliver memorable and measurable impact - across technology, consumer lifestyle, education, entertainment, and sports industries.

Greater Los Angeles Area

Blessed for nearly four years of guiding a team of brilliant colleagues (and one of the agency's most awarded teams) around the world creating award-winning, integrated campaigns. Responsible for a near 8-figure P&L, leading more than 25 people in the US plus senior regional leads working in 38 countries and nurturing a number of high-level client relationships all connected to increased HP marketshare and double-digit annual agency revenue growth. Successfully improved corporate reputation and consumer awareness of HP by designing dynamic, multi-faceted campaigns grounded in consumer insights and impactful narratives that appropriately leverage earned media, influencer relations, executive thought leadership, social media, engaging content, events, entertainment partnerships and employee/stakeholder engagement. Led efforts aligned to creating new consumer categories, defending category leader positions, mitigating declining product categories and driving overall relevance for HP products. Since leading the team from "day 1" of the start of the client relationship, guided the creation and implementation of programs for more than 100 products, partnerships, trade shows and events - focused on developing stories that generate interest, curiosity and excitement while driving brand heat and product lust for HP.

Greater Los Angeles Area

SoCal Brand lead managing $6M P&L and team of 25, providing integrated brand and product communications counsel to C-Suite executives and creating new operational processes to drive efficiencies. Responsible for client satisfaction and overall financial health for brands like Netflix, Taco Bell, Microsoft, Dole and Volcom. Developed integrated campaigns that included entertainment partnerships, social media, content/channel strategy, influencer engagements, earned media strategies, stakeholder programming - all grounded in insights, fueled by creativity and innovation, and aligned to metrics to drive the desired impact.

Greater Los Angeles Area

Successfully led the turnaround of FH’s LA and OC offices, doubling the office revenue and tripling the office profit and headcount in three years - while delivering 35%+ margin each year. Developed winning presentations that led to more than 15 new clients, including nearly half of the LA/OC office’s top 10 clients (including Samsung, Vans and Beachbody). Returned the LA/OC office to the awards podium for both local and national industry awards, including winning the office's first PRSA Silver Anvil award.Worked with an incredible team to expand new offerings to every client, with a focus on social, digital and content efforts for a variety of clients including AT&T, Singapore Tourism, Cadillac, General Motors and the LA2015 World Games. Global client relationship manager for Samsung's Visual Display (TV & Audio) business; worked with team to develop overall communications strategy, entertainment partnerships, industry event activations (CES & IFA), global launch programs and issues management. Implemented new mentor, internship, pro-bono and goal-setting programs. Introduced new approaches to the new business process, leading to a nearly 50% success rate. Promoted from SVP to Partner to Senior Partner in only three years.

Greater Los Angeles Area

Providing smile-inducing, head-scratching, aha-moment-delivering creativity for brands from a variety of industries, with core strengths in consumer lifestyle and consumer technology. PR, marketing and branding professional with nearly 20 years of experience, with special affinity in working with brands in a "challenger" position - nothing more fun than taking down category leaders.

Australia

Worked every day to find new ways to tell brand stories that naturally motivated people to not only follow them but to actively participate in the story, share it with friends and influence the next chapter. And of course telling those brand stories by maximising every part of the marketing mix – events, experiential, public relations, social media, digital, mobile, word-of-mouth, gaming and more, every element can play a part.

Started up the agency's public relations and social media offering, growing team from 1 to 15 employees while leveraging my "big agency" expertise to create a leaner, meaner offering that had the agency scoring "big agency" wins. Team wins in 2 years included the world's biggest brand (Coca-Cola), the country's biggest telco (Telstra), one of the country's biggest beer companies (Lion Nathan), one of the world's biggest consumer goods provider (Reckitt Benckiser) and one of the world's largest financial services brand (American Express). Developed award-winning 'Tooheys New Crew' campaign "doing a million beers worth of favors" that generated a 10 point marketshare increase and awareness of the program by half of Australia. Led focus groups to refine messaging, selected team ambassadors, created events playbook and developed social and content strategies.

Developed and led the agency’s 75-member strong regional creative team – H+K APAC Ideas Lab – focused on raising the creativity bar through campaign dissections, brainstorm technique development and other activities. The Lab was launched mid 2008 and was referenced as a major impact of the agency's APAC success in the December 2008 issue of Marketing Magazine. H+K APAC was the runner-up in the Network of the Year category of the PR Week Awards in December 2008 - with the awards panel also noting the creative success of the agency.

Providing insights, inspirations and innovations to help client teams develop and deliver ideas with impact. Work with large, multi-national companies across a variety of sectors to provide creative contribution to drive bottom-line business results. During this time worked with the likes of Sony Ericsson, Canon, Etihad Airways, The Coca Cola Company, eBay, Powerade, TomTom as well as a variety of pharmaceutical companies. Since joining H&K Australia just over two years ago the agency has increased revenue by 139%, agency size by 76% and was named PR Week’s APAC PR Consultancy Of The Year in November 2007 and a 2nd Runner-Up in 2008. WOOHOO!

Led the fastest-growing group at H&K Sydney in 2006 - nearly tripling in size in a 12-month period with regard to clients, revenue and staff. Providing overarching brand communications strategy for clients in a variety of industries including consumer goods, e-tailers, food & nutrition, automotive and consumer technology. During this time worked with such clients as Canon, Ford, Dyson, US Cranberry Association, Subway and Kelloggs, as well as creating the global launch strategy for Dunstan Baby, which made its worldwide debut on The Oprah Winfrey Show, followed by an hour special on Australian TV.

Developed PR and marketing strategies for a broad range of clients including Motorola, adidas, Yahoo!, Ford, Mazda, MGA Entertainment, Little Tikes, Allied Domecq/Pernod Ricard, Boost Mobile, Sony Home Entertainment, THQ videogames and HP. Primary focus on Motorola, providing strategic/creative guidance to the Mobile Devices division on a global, regional and national level for 7 years (U.S.) and 3 years (global), including the creation of launch programs for 75+ products, coordinating 10 trade shows and lots more, aiding in marketshare growth of 6 points globally, 20 points in U.S. Envisioned and implemented two global and two regional portfolio media/analyst events, directing teams in more than 20 countries, including 25 in the LA, Chicago and NYC offices.

Greater New York City Area

Expanded area of expertise, focusing on consumer/health education programs for a number of pharmaceutical clients. Primarily implemented a multi-faceted consumer education program on thyroid disease for Knoll, visiting 18 cities with Olympic Gold Medalist Gail Devers and securing appearance on Oprah. Also led effots for Hoffman-La Roche's Demartological Unit for severe acne and psoriasis.

Emerging Leadership (Amp) 2013; Executive Leadership (Smp) 2014

Bachelor Of Arts, Business, Communications

Activities and Societies: All-American swimmer all four years in college, including academic all-american my freshman year.