Director
CurrentConnection is good, but the game’s all about conversions...ibay is an ex-traditional advertising agency that has fully embraced the digital realm, and its potent arsenal of high-tech, cost-effective, precision marketing tools. At the same time, we haven’t lost touch with traditional media skills, and understand full well how they all complement, and reinforce one another. We believe that having the right tech without the required creative insights and quality content is bland and useless. But on the other hand, having the perfect strategy and content without the reliable tech to hold it all together is a total waste - of effort, of money, and of opportunity. In the words of one of our developers, our goal is “to identify the best brand opportunities, crack the content, build kick-butt solutions, and make sure that everything works …when its supposed to.” Most of our current clients are based in London, Melbourne, Cape Town, and Windhoek - so we’re used to accommodating for differences in time zones, cultures and channel usage.
