Ryan Williamson Email & Phone Number

San Francisco, California, Us

• Develop and execute go-to-market strategies that drive customer acquisition and adoption of joint Salesforce and AWS solutions.• Increase ACV through AWS Marketplace by streamlining customer education and access to AWS and Salesforce technologies.• Equip sales teams with impactful marketing materials and co-branded assets that highlight AWS and Salesforce integration benefits.• Collaborate across AWS, Salesforce, and partner networks to align on customer needs, optimize messaging, and promote joint offerings at major events like AWS re:Invent, World Tours, and Dreamforce.

San Francisco, California, Us

• Led customer advocacy, storytelling & brand engagement for the Customer Success Group & Partner Alliances, driving narrative strategies for an $8.5 billion business line, encompassing ISVs, System Integrators, & AppExchange apps • Collaborated with Fortune 500 brands to identify & execute strategic joint-marketing opportunities, enhancing customer story development & increasing visibility through high-profile platforms such as Dreamforce, analyst reports, blogs, films, public relations, customer signage & web stories• Orchestrated Customer Reference Roundtables at global Salesforce events, facilitating key customer panels & meetings in exclusive settings, directly influencing $402 million in sales outcomes• Developed & implemented comprehensive internal communication strategies for key stakeholders, such as Product Marketing & Sales leadership, enabling alignment & operational efficiency• Directed 187 customer marketing activities in one year, encompassing public relations, speaking engagements, & social media campaigns, while managing customer relationships & ensuring consistency in product messaging with go-to-market strategies

San Francisco, California, Us

Salesforce Customer Marketing (Advocacy/ Discovery) identifies & qualifies the most innovative examples of customer success. Specialized Areas: Salesforce Platform/ MuleSoft (IT), Financial Services, Healthcare & Life Sciences• Led the Customer Discovery team to qualify and generate a pipeline of new joint-marketing partnerships — covering customers over various industries and products.• Working closely with sales, product and industry marketing teams to anticipate the needs of the business, I strategized and proactively built a pipeline of incredible customer advocates to highlight across our marketing channels.• Developed and qualified customer stories & sales references to leverage in Salesforce marketing materials — case studies, films, sales slides, blog posts and web content.• Utilized Salesforce, CRM Analytics and Slack to capture information, report data and communicate across the company.

Centennial, Colorado, Us

• Supported 120+ franchisees in their marketing, communication & storytelling efforts, as well as be the voice of the corporate office.• Managed the SpeedPro official social channels and company-wide weekly newsletter.• Managed monthly communication efforts in form of press releases, media relations & blog writing. • Operated and managed President & CEO's LinkedIn account.• Provided customer service and guidance to SpeedPro franchise owners with their marketing collateral and deliverables: Social Media Marketing, WordPress website assistance, SEO and Facebook Advertising.• Member of the SpeedPro Diversity & Inclusion Committee: helped create and deliver new strategies and efforts to diversify and include all cultures, types of people to make them feel a part of the SpeedPro family and brand. • Informed and taught franchise owners about marketing initiatives and updates in webinars and recorded videos.• Researched and executed company-wide marketing vertical initiatives

Burbank, Ca, Us

*Released due to COVID-19*Digital Marketing:• Promoted the Disneyland College Program with events and social media marketing.• Increased social media engagement across multiple platforms and increased brand awareness & followings by 40% in only one month by utilizing social media tools. • Acted as a two-way communication source for current, future and past participants. With these analytics, I sent information and engagement updates to company leadership. Events:• Created large-scale events to inform College Program Participants about the many resources the Walt Disney Company has and how they can navigate the company. • Hosted a 300-person Mixer using multiple rooms, created itineraries, acted as liaisons between Walt Disney Company partners and communicated to every part of The Walt Disney Company portfolio. • Communicated and coordinated weekly events to 250 College Program residents through social media, communication channels, and email marketing.• Act as main point-of-contact for on & off property functions. Housing Operations:• Influenced and fostered community at the Disneyland Housing site while completing administrative tasks. Answering phone calls, creating meetings, hosting events, developing fliers, acting as a liaison and the main point of contact for the Internships and Programs office. • Oversaw roommate conflict and offer mediation techniques to residents. •Created and edited an Operating Guide for the incoming intern on how to fulfill all necessary duties of the role. • Assisted in the Red Carpet Event & World Premiere of Disney's Mulan.

Burbank, Ca, Us

At Walt Disney World Resort, I spoke and delivered narrations to 3,000+ guests as an emcee on a watercraft, engaging the crowd to keep them involved. • Responsible for speiling and informing guests about upcoming Disney events and openings. • Operated, drove and upheld safety guidelines for a 67-foot free floating vessel. • Assisted with crowd control (8,000+ people/day) and communicated to the different parts of the Walt Disney Company using a radio system.• Utilized 10-codes and nautical communication. With Disney, I had the opportunity to attend weekly Disney Leadership seminars to learn how Disney leadership functions and how to create team cohesiveness, communication tactics and relationship building.

Norman, Oklahoma, Us

• Operator, organizer and coordinator for the official University Snapchat feed and the OU Vlog. • Posted on the University of Oklahoma's official social media; Facebook, Twitter, Instagram, Snapchat, TikTok and Pinterest. Using Sprout Social, I scheduled and created content to connect diverse audiences closer to the OU brand. • Created and published stories to the official OU blog and the OU.edu website with OU's Content Management System. • Created large-scale campaigns across University of Oklahoma social pages to influence action, inform and engage future Sooners, current students and alumni.

Norman, Oklahoma, Us

Facilitator, community developer, counselor, administrator, team member to 70 male and female freshmen. I programmed events on the hall for residents to develop community and engage them with the university. I completed nightly security walks ensuring the safety of the 1,500-student residence hall.

Orlando, Florida, Us

• With Universal Orlando, I was able to track and monitor media using Cision and report this information to the company leadership.• Created press material for Universal's hotels, attractions, and assisted media events while communicating directly to several media outlets. • Since Universal Orlando Resort can be found in many scenes of shows and movies, I was able to be a part of television production shoots like CNBC's Deal or No Deal and USA's Chrisley Knows Best.

Chicago, Illinois, Us

A summer internship that involved connecting brands (Samsung, HP, Castrol, Microsoft, AT&T, Diageo and more) to consumers through untraditional ways - PR stunts, large scale events and mobile tours. • Assist in the creation of Microsoft's week-long "Inspire" event in Washington D.C. and HP's "OMEN" event in Toronto. • Represented Samsung in a tutorial video • Used Adobe Photoshop to create props for Samsung's Experience Shops placed in Best Buys across the nation.

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Trailhead Ranger