Ryan Wolfe Email & Phone Number

Dover, Delaware Area

• Drive economic impact throughout the state by recruiting sports tourism events to Delaware• Create the state's first sports tourism grant incentive program with a budget of $500,000• Manage a $22M sports tourism facility investment fund that provides the opportunity to expand and enhance our facility offerings to event organizers• Develop educational opportunities about sports tourism through virtual and in-person events with national experts• Create a blueprint for the Division of Public Health for return to play during the pandemic and was approved to return to play July 2020• Provide resources and best practices for multiple new sports facilities to be built or enhancedNoteworthy Records & Achievements o Responsible for over $100,000,000 in economic impact since August 2019o Sports tourism represents over 90% of state tourism sales goalso Sports sales goal has increased 80% since 2019 and each year’s sales goal has been achieved including during the pandemico Since August 2019, the Atlantic 10, PGA Tour and USA Lacrosse have selected Delaware as a destination for eventso Brought in the state’s largest ever youth lacrosse tournament that hosted 230 teams across 3 facilities that created an estimated economic impact of over $5M

• Oversee all recruitment and retention service strategy through database management and analytical decision making processes• Direct promotional events and activities throughout the state to increase membership/brand awareness• Launch marketing and communication plans for internal and external constituents

• Lead the Marketing department which included advertising, promotions and game presentation for 21 varsity sports & the supervision of the Assistant Director of Marketing • Responsible for the marketing, advertising and game presentation for Football & Men’s Basketball• Managed the Marketing & Engagement team budget of $285,000 • Liaison with third party media rights holder tasked with developing traditional and non-traditional revenue streams• Provided fulfillment for over $1 million in corporate advertising agreements• Coordinated our student internship program consisting of 20 undergraduate studentsNoteworthy Records and Achievementso Increased new Men’s Basketball season tickets by 309% from 2015-16 to 2016-17o Increased total ticket revenue for Men’s Basketball by 25% from 2015-16 to 2016-17o Sold the most new football season tickets since 2010o Recorded the highest student attended game for Men’s Basketball since 2013-14

Greater Memphis Area

• Coordinate all marketing, promotions and game day operations for Women's Basketball and Baseball• Produce all home Football games and execute all on-court elements for Men's Basketball• Assist with the creation of the "Tiger Pride Council", comprised of students to assist the Athletics Department in connecting and marketing with studentsNoteworthy Records and Achievements:• Increased overall attendance by 12% in Baseball• Highest attendance for Baseball than in the past six seasons • Increased average attendance by 9% for Baseball• Highest attended weekend series in FedExPark history (Baseball)• Season ticket sales increased 88% and were the highest in the past five seasons for Baseball

Storrs, Ct

• Executed all marketing, promotions and game day operations for Men’s Soccer, Volleyball and Women’s Lacrosse• Supervised marketing efforts by student workers for Women’s Soccer, Field Hockey, Women’s Ice Hockey and Softball• Managed the official kid’s club, Junior Husky Club, including executing events, maintaining an accurate database of member information and work with vendors to order items for over 500 members• Oversaw a student staff of over 30 student workers• Assisted with the game day operations at the 1st and 2nd Round of the Women’s Basketball NCAA Tournament• Aided in all marketing initiatives, game day operations and promotions for Football, Men’s and Women’s BasketballNoteworthy Records and Achievements:• Increased student season ticketholder revenue by 19% for the Men’s Soccer program• Recorded a Top-3 national attendance for Men’s Soccer with a total of 42,476 fans; an average of 3,540 per game• Set the record for total general season ticket holders for Men’s Soccer• Coordinated the first-ever nationally televised games for the Volleyball and Women’s Lacrosse programs

Kingston, Ri

• One of two-person team that generated $38,000 in new revenue (2% increase from previous season) • Implemented all marketing, promotions and game day operations for Volleyball and Baseball, along with assisting with the marketing initiatives for Men’s Basketball and Football• Cultivated new relationships with departments across campus• Developed and implemented the campus student marketing plan, encompassing grassroots initiatives, viral video series, and social media elements• Served as the coordinator of the mascot program• Supervised a student marketing staff compiled of 8 student interns• Acted as the liaison to the cheerleading team and dance team• Wrote multi-page scripts for events, detailing the in-game entertainmentNoteworthy Records and Achievements: • Generated over $640,000 in overall ticket revenue for 2012-2013 Men’s Basketball• Increased the average student attendance by 57% for Men’s Basketball • Recorded the 2nd highest student attendance at a Men’s Basketball game through a first-time collaboration between Athletics and Housing & Residential Life• Achieved the 2nd highest overall student attendance for a winless Football team

Towson, Md

• Coordinated all elements of student marketing on campus and in the community including working with other departments on campus for co-sponsorships for 20 varsity sports• Identified and coordinated the execution of a strategic marketing plan for Football, Gymnastics, Men's and Women's Basketball and Men's and Women's Lacrosse• Oversaw the student incentive program, Doc's Army• Supervised a staff of 15 student interns• Managed social media accounts (Twitter, Facebook)Noteworthy Records and Achievements: • Set Johnny Unitas® Stadium records in Football for single game student attendance, season student attendance, overall season attendance and achieved the first-ever sellout in stadium history• Increased overall Football attendance by 76% from 2010 to 2011• Increased overall Football student attendance by 113% from 2010 to 2011

Bachelor'S, Sport Management, Minor In Business Administration

Activities and Societies: Pi Kappa Alpha, Student Government, Student Ambassador Founding External Vice President of Pi Kappa Alpha.

Master'S Degree, Sport Commerce