Ryan Wolfe Email & Phone Number

Dover, Delaware Area

• Drive economic impact throughout the state by recruiting sports tourism events to Delaware
• Create the state's first sports tourism grant incentive program with a budget of $500,000
• Manage a $22M sports tourism facility investment fund that provides the opportunity to expand and enhance our facility offerings to event organizers
• Develop educational opportunities about sports tourism through virtual and in-person events with national experts
• Create a blueprint for the Division of Public Health for return to play during the pandemic and was approved to return to play July 2020
• Provide resources and best practices for multiple new sports facilities to be built or enhancedNoteworthy Records & Achievements o Responsible for over $100,000,000 in economic impact since August 2019o Sports tourism.

• Oversee all recruitment and retention service strategy through database management and analytical decision making processes
• Direct promotional events and activities throughout the state to increase membership/brand awareness
• Launch marketing and communication plans for internal and external constituents

• Lead the Marketing department which included advertising, promotions and game presentation for 21 varsity sports & the supervision of the Assistant Director of Marketing
• Responsible for the marketing, advertising and game presentation for Football & Men’s Basketball
• Managed the Marketing & Engagement team budget of $285,000
• Liaison with third party media rights holder tasked with developing traditional and non-traditional revenue streams
• Provided fulfillment for over $1 million in corporate advertising agreements
• Coordinated our student internship program consisting of 20 undergraduate studentsNoteworthy Records and Achievementso Increased new Men’s Basketball season tickets by 309% from 2015-16 to 2016-17o Increased total.

Greater Memphis Area

• Coordinate all marketing, promotions and game day operations for Women's Basketball and Baseball
• Produce all home Football games and execute all on-court elements for Men's Basketball
• Assist with the creation of the "Tiger Pride Council", comprised of students to assist the Athletics Department in connecting and marketing with studentsNoteworthy Records and Achievements:
• Increased overall attendance by 12% in Baseball
• Highest attendance for Baseball than in the past six seasons
• Increased average attendance by 9% for Baseball

Storrs, CT

• Executed all marketing, promotions and game day operations for Men’s Soccer, Volleyball and Women’s Lacrosse
• Supervised marketing efforts by student workers for Women’s Soccer, Field Hockey, Women’s Ice Hockey and Softball
• Managed the official kid’s club, Junior Husky Club, including executing events, maintaining an accurate database of member information and work with vendors to order items for over 500 members
• Oversaw a student staff of over 30 student workers
• Assisted with the game day operations at the 1st and 2nd Round of the Women’s Basketball NCAA Tournament
• Aided in all marketing initiatives, game day operations and promotions for Football, Men’s and Women’s BasketballNoteworthy Records and Achievements:

Kingston, RI

• One of two-person team that generated $38,000 in new revenue (2% increase from previous season)
• Implemented all marketing, promotions and game day operations for Volleyball and Baseball, along with assisting with the marketing initiatives for Men’s Basketball and Football
• Cultivated new relationships with departments across campus
• Developed and implemented the campus student marketing plan, encompassing grassroots initiatives, viral video series, and social media elements
• Served as the coordinator of the mascot program
• Supervised a student marketing staff compiled of 8 student interns

Towson, MD

• Coordinated all elements of student marketing on campus and in the community including working with other departments on campus for co-sponsorships for 20 varsity sports
• Identified and coordinated the execution of a strategic marketing plan for Football, Gymnastics, Men's and Women's Basketball and Men's and Women's Lacrosse
• Oversaw the student incentive program, Doc's Army
• Supervised a staff of 15 student interns
• Managed social media accounts (Twitter, Facebook)Noteworthy Records and Achievements:
• Set Johnny Unitas® Stadium records in Football for single game student attendance, season student attendance, overall season attendance and achieved the first-ever sellout in stadium history

Bachelor'S, Sport Management, Minor In Business Administration

Activities and Societies: Pi Kappa Alpha, Student Government, Student Ambassador Founding External Vice President of Pi Kappa Alpha.

Master'S Degree, Sport Commerce