I am an accomplished executive with a versatile skillset and a track record of driving innovation & revenue for market leaders and emerging challenger brands.Over the past two decades, I’ve functioned as a strategic partner to C-suite leaders and led priority initiatives.These days, I oversee marketing for TrueCar — playing an instrumental role in driving B2C & B2B marketing, transforming the business model, and fast-tracking the brand into high growth.Previously, I served as interim CMO and leadership team member of PE-backed (Abry, Parthenon) Millennium Trust (now Inspira Financial) — playing a key role in transforming the niche retirement services provider into a diversified financial wellness company.Earlier, led sales for media company Leaf Group’s lifestyle business’s central region — implementing innovative, data-driven strategies to reinvigorate key accounts and expand the client base.I also co-founded & boot-strapped consumer product startup 30 Watt — building the business & its products from zero-to-one and growing revenue via e-commerce & retail with partners Target, Walmart, Amazon, Urban Outfitters, and Kohl’s.I began my career rising through the ranks of The Onion, Best Buy, Razorfish, and Mercury Records. Above all, my specialties include:• Fanatical dedication to clear, differentiated, meaningful messaging and positioning to grow B2B & B2C brands, from financial services to media & retail.• Harnessing technology & data to drive insightful and actionable decision-making.• Cultivating highly creative environments that empower teams to shed preconceived notions, overdeliver on KPIs, and drive business forward. • Scrappy founder’s mindset with a natural bias for action.• Preaching the power of force multipliers: Positivity, great UX, talent density, customer segmentation, iterating fast, and high expectations.EXPERTISE:BUILDING B2B/B2C BRANDSValue Proposition • Segmentation • Data-Driven Positioning • Brand Architecture • OmniChannel Strategy & Activation • E-Commerce • Consumer Data • Comms & Messaging • Marketing Technology • Behavioral PsychologyCREATING PRODUCTSProduct Strategy • 0-to-1 Innovation • Product-Market Fit • Rapid Iteration • CX/UX • Design Thinking • GTM Strategy • Testing & AnalyticsGROWING COMPANIESVision/Change Management • Business Development • Strategic Planning • P&L Management • Operationalizing Data • Culture ScalingLEADING TEAMSAttracting & Mentoring Talent • Executive Collaboration • Board Management • Agency/Partner Sourcing & Management • Lean-Agile Transformations (SAFe)