Sofie Rye Email & Phone Number

Copenhagen, Dk

I am responsible for driving the commercial packaging strategy in alignment with the overall company ambition and purpose. I am driving the concept development, the testing, validation and maintenance of the Oticon, Bernafon, Philips and Sonic commercial packaging assortment across the entire product portfolio.In dedication to the Demant sustainability commitment to reduce own direct and indirect Co2 emissions by 50% in 2030, I am driving the transition efforts for the… Show more I am responsible for driving the commercial packaging strategy in alignment with the overall company ambition and purpose. I am driving the concept development, the testing, validation and maintenance of the Oticon, Bernafon, Philips and Sonic commercial packaging assortment across the entire product portfolio.In dedication to the Demant sustainability commitment to reduce own direct and indirect Co2 emissions by 50% in 2030, I am driving the transition efforts for the commercial packaging portfolio which covers all four main brands and private labels. Show less

Smørum, Region Hovedstaden, Danmark

I was responsible for implementing and maintaining packaging for private labels and strategic accounts.In addition to the above, I was leading the multi-brand strategy implementation for clinical displays and merchandise across the Demant hearing aid brands: Oticon, Bernafon, Sonic and Philips. I initiated and drove a study that uncovered usage, needs and market trends, before developing a product portfolio that I had further tested and validated. The new portfolio had both… Show more I was responsible for implementing and maintaining packaging for private labels and strategic accounts.In addition to the above, I was leading the multi-brand strategy implementation for clinical displays and merchandise across the Demant hearing aid brands: Oticon, Bernafon, Sonic and Philips. I initiated and drove a study that uncovered usage, needs and market trends, before developing a product portfolio that I had further tested and validated. The new portfolio had both environmental, cost, brand and usability improvements. Show less

Taastrup, Denmark

I developed innovative packaging and merchandise concepts from the Scanavo brand to new and existing customers in Europe within the Gaming industry.Project coordination, product development and strategic assortment planning were three major aspects of my job, since I was responsible for creating the product line offered to the studios and retailers.I was responsible for all stakeholder-related activities in the areas, including concept developing and procurement activities.

When I started in the Scanavo company, I was responsible for new and existing customers in Germany, Benelux and Italy within the Movie- and Gaming industry.

As a KAM at Rye Merc, I was driving the expansion of the Zealand business district by maintaining the relationships with existing retail customers by continuously proposing solutions that met their objectives.This included hand picking products from the assortment to be displayed and sold at physical warehouse locations such as Bilka, Silvan, Bauhaus, and Kvickly in Denmark, as well as Otto’s in Switzerland.To get a better understanding of the value chain and the product development… Show more As a KAM at Rye Merc, I was driving the expansion of the Zealand business district by maintaining the relationships with existing retail customers by continuously proposing solutions that met their objectives.This included hand picking products from the assortment to be displayed and sold at physical warehouse locations such as Bilka, Silvan, Bauhaus, and Kvickly in Denmark, as well as Otto’s in Switzerland.To get a better understanding of the value chain and the product development I visited all manufacturing sites located in China, as well as several trade fairs such as the Canton Fair in Guangzhou, Licensing Expo in Las Vegas and the IMM Furniture Fair in Cologne. Show less

Phuket, Thailand

Coordinating online marketing campaign to increase the number of recipients of the newsletter.Creating creative company presentations for display at trade fairs.Merchandise product development sold at travel destinationIncreasing number of Scandinavian visitors during the low season

Bachelor'S Degree, Marketing Management

I have a theoretical and practical foundation which makes me capable of dealing with assignments on an international scale. I have gained.

Gymnasieeksamen, Danish A, German A, English A, Social Studies B, Multimedia C

Core studies: English, German, Multimedia, Social studies, Math, Religion, Geography, History and Science.