- Lead copywriter crafting narratives that become activations and content for Bose, Chase, Constellation Brands, HBO, MGM Resorts and T-Mobile.- Wrote and creative directed Tissot shoot featuring Damian Lillard.- Helped secure new business win for XCOPRI.

- Concept, strategy and copy for Nike: 2022 and 2023 NBA All-Star Weekend Signature Collection, Nordstrom partnership for Air Max and the Air Force 1 and JD Sports partnership.- Developed Stillhouse Whiskey’s brand positioning and copy.- Developed strategy and copy for Lettuce Grow and Milk Stork.

Agencies: Razorfish, Havas Worldwide and Innocean USA. Some highlights:- Co-creative directed Hyundai’s 360° product integration with the NBA on TNT featuring Kenny Smith that included vignettes and social extensions.- Primary writer on Hyundai’s 360° “Show Your Loyalty” college football campaign.- Social and digital strategy for DISH Network’s World Cup partnership.- Wrote and produced social content for Motorola.

Wrote digital and website content for a Fortune 50 brand. (NDA)

- Wrote and co-creative directed Shorty Award-winning 360° Cheez-It Bowl campaign featuring Pat McAfee.- Lead writer overseeing social/digital messaging on TracFone Wireless. - Developed corporate brand style guides for The Coca-Cola Company and McDonald’s.

- Managed digital and editorial content for SC Johnson brands Raid and OFF.- Lead social media writer for Pearle Vision and Target Optical.

- Wrote social copy and led concept on Nike Basketball events, campaigns and shoe launches for LeBron James, Kobe Bryant and Kevin Durant. Collaborated with clients to build narratives and consumer journey.- Traveled the country to lead content and production for Nike Elite Youth Basketball League and the Nike Basketball Academy.