Currently developing our growth strategy whilst managing and building out the team to achieve our ambitious mission over the coming years.I work very closely with all functions in the business to ensure healthy growth, including product, data and creative.

Oversaw the day-to-day growth marketing of manual.co and manual.com.br across a range of channels and categories.

Had full ownership over all SEM and YouTube activity across multiple markets. Manage monthly budgets of well over 6 figures and work towards aggressive growth and efficiency targets. Early on, my remit expanded to growth experimentation and other paid media channels.

(Greenlight has now become Brave Bison, as of August 2021. This acquisition occurred a few weeks after I took on a new opportunity at MANUAL)I progressed well at Greenlight. I was lucky enough to have a number of brilliant managers and mentors who empowered me to take ownership, learn and grow. This taught me the importance of management and how crucial people are to business.At Greenlight, I worked with very interesting but different clients. These clients included a huge UK high street retail brand, a luxury watch start-up brand, a multinational financial services company, a legal firm featured within the top 20 of the Legal 500, a luxury travel company and a premium start-up situated in the beverage industry. I was responsible for handling and managing budgets of up to £500k a month.These businesses all have very different industry landscapes and therefore challenges, meaning that each of these clients needed varying solutions to solve their problems.Highlights and Key Skills:- Fully Google and Microsoft certified.- Managing monthly budgets of various sizes (small to large) and helping create and follow forecasts.- Using business data to adopt an audience based approach to our campaigns.- Highly specialised in the Google Ads ecosystem.- Strong proficiency in Meta, Snapchat, LinkedIn, Pinterest and TikTok Ads.- Using bid strategies to optimise towards client KPIs. Including the successful adoption of Smart Shopping (now PMax) for many clients.- Highly skilled in feed management.- Creating new business decks and pitching to prospective clients.- Auditing accounts across SEM, Paid Social and Google Shopping Feeds.- Built up strong knowledge of attribution models to help clients look beyond 'last click'.- Being proactive through adopting the latest betas to use on our clients.- Building and maintaining client relationships through various communication methods- Sharing knowledge across the department- A/B tests and experiments.

Worked a part-time Marketing role at the IMS Group, alongside my final year studies at Bournemouth University.I was hungry to expand my skillset outside of what I was learning academically, and this was a good opportunity for me to acquire more experience in a small business. Here I was able to take my 1st step into Paid Advertising, and despite only working two days a week, I learnt a significant amount about SEM which enabled me to get a job at a reputable agency upon finishing my degree.Main Duties, Projects, and Experience Gained:- Built, managed and owned all PPC activity (Search and Display)- Use of Google Keyword and Display Planner - Combining my knowledge of SEMrush with AdWords to carry out insightful competitor research.- Tracking and monitoring all of my changes made on Adwords. Weekly and monthly reporting.- Use of Google Analytics to set up goals, tracking and to understand our audience to greater detail.- Use of Google MyBusiness- Use of VTiger CRM- Email Marketing (Vtiger & MailChimp)- Writing reports

Coming into this internship I had already had a lot of relevant experience needed to succeed in this role. This meant that from day one I was an entrusted member of the team. Gaining this extra experience over the summer was vital to my development as it opened up my mind and perspective to different company cultures and management styles.Main Duties, Projects, and Experience Gained:• Magento - Fixed various categorisation and attribute issues• Writing copy for product descriptions, brand category pages, and email.• Visual merchandising of the website• Detailed competitor research • Gained experience with link-building, outreach, and content creation.• Built up a foundation knowledge of PPC through meetings with our performance agency.• Given insight into various different meetings - trade, product, conversion rate optimisation• Further basic Photoshop skills

Started my journey at a small (at the time), start-up based in Bournemouth. Beyond Retail has 3 ecommerce websites that sell bathroom, kitchen and heating products to homeowners and tradespeople. I learnt so much in this role. I will always be grateful for the experience I gained here. I didn't realise it at the time, but looking back this role formed the basis of my career.Main Duties, Projects, and Experience Gained:• Became competent with eCommerce systems Magento, Gibe Commerce, and Brightpearl.• Added 1000s of products onto our 3 websites using Microsoft Excel and Google Sheets.• Used SEMrush and Google Keyword Planner to create SEO optimised category descriptions, hundreds of product descriptions and keyword research for freelance blog writers.• Blog writing: developing and researching ideas, drawing inspiration from my knowledge and research to write posts that were SEO optimised with CTAs and backlinks into our website.• Became competent with Adobe Photoshop.• Imported products into our eBay store. I also learned the nature of business on eBay. I used tools such as Terapeak to help create SEO optimised product titles.• Detailed browser testing on our new websites.• Visual merchandising of all the different category pages on the Only Radiators website.• Set up a Pinterest page and Instagram page for Only Radiators. Scheduled and monitored posts on Pinterest using ‘Buffer’.