Developed a set of KPIs to measure the success of marketing campaigns and track progress towards goals, ran marketing campaigns for local businesses, organizations, and startups each quarter, ran pop-ups, created brand designs, and wrote blog posts.

Kesem at Northwestern is a student-led volunteer org that provides 2 weeks of free summer camp for children whose parents have cancer.

Produced and edited videos that resulted in a 400% increase in video views, created and managed all social media content, oversaw team of employees and volunteers, advertised summer program and attracted a large pool of applicants for a 13% acceptance rate.

Drafted and managed press releases, media kits, and editorial calendars, helped cultivate on-trend stories for videography and social media teams, interviewed subjects and created content for news stories and podcast.

Spearheaded the Bestie Book Club initiative and social media, increasing followers by 300% and engagement by 1000%, designed paid advertorial campaigns for clients (e.g. Wattpad, LEGO), pitched, wrote, edited, and filmed 500+ pop culture articles and posts on deadline.

Conducted and wrote up interviews with high-profile influencers, monitored industry trends to ensure content was up-to-date and relevant.

Immunology/Oncology (Feinberg Hospital)Nanotechnology (Mirkin Lab)