Sarah Farley Email & Phone Number

Leading a team of product managers to develop and deliver 30+ technical, automotive R&D B2B events, in both digital and live environments.➢ Driving delivery, growth, results and collaboration across cross-functional teams throughout full product development lifecycle in a multi-project management environment for the entire automotive portfolio with budget responsibility of 4.5 Million Euros➢ Monitoring, analyzing and reporting performance against targets, strategic objectives and budgets, agile methods and project management timelines, streamlining procedures to optimize efficiency➢ Creating cooperations and establishing strategic partnerships, long and short-term, with OEMs, Tier 1s and automotive engineering companies, and managing customer relations with key business partner accounts, and identifying market growth opportunities, business cases and concepts in growing CASE (connected, autonomous, shared, electric) and MaaS markets➢ Ensuring quality management and internal standards of entire product from content, copywriting, agenda, website and marketing materials ➢ Identifying new staffing needs, resource management, recruitment and onboarding of new production department team members, initiating and developing new training materials and personnel development within immediate teamPortfolio Event Brands: Tech.AD, Car HMI, Auto.AI, OSS.5, Agile Software, Software Defined Vehicle, ePowertrain, eMotor, eBattery Tech

Berlin Und Umgebung, Deutschland

Working directly with the founder to scale up the automotive event portfolio, identify new business opportunities through market analysis, launch new products and build a team. ➢ Defining strategic B2B product roadmaps, spearheading growth from 7 to 30 products increasing revenue and international award recognition, scaling up from 1-person production lead and establishing as well as mentoring 3-person production team➢ Undertaking deep market analysis of global technology trends, industry challenges, growth markets, impact of emerging innovations in the automotive industry in connected, autonomous mobility ➢ Developing customer relationships and strategic partnerships with high-level, technical business experts from automotive OEMs, Tier 1s, automotive suppliers and solution providers ➢ Leading content delivery, quality management, product management and execution of digital and live products, project leadership and full product team briefings on technical market innovations and developments ➢ Global event brand development and building business networks in the core areas of autonomous driving (AD), ADAS, HMI, infotainment, automotive software engineering, automotive agile, DevOps, AD functional safety, variant management

Providing product development, project management and consulting services for multiple clients including IXDS (now PwC) and project below.➢ Key Account Manager and Design Lead to client on a digital platform project for one of Europe’s leading telecommunication companies➢ Heading a team of 7 individuals (engineer, web developer, UX designers, illustrator, copywriter) in the product development process applying agile methods and design thinking principles➢ Defining strategic goals and methods for useability testing workshops with wireframes to support continuous product development

Berlin Und Umgebung, Deutschland

Heading strategic consultation, organisational development and society projects, for an international, medical charity, the International Society for Pediatric and Adolescent Diabetes (ISPAD), in line with client’s organizational development goals.➢ Assessing client’s revenue streams, process workflows as well as new business opportunities, supporting the expansion of their three-year business plan and initiating the introduction of society KPIs➢ Structuring, defining scope and executing the society's key projects, developing and launching new educational media platforms, piloting and rolling out mobile applications, building a new society website and transitioning membership database of over 3,000 entries to new system➢ Ownership and full delivery of their annual conference with ca. 1,500 attendees over 4-days with full financial management 1 Million Euro budget➢ Leading a team of up to 15 individuals to deliver society projects on time and within budget➢ Initiated and facilitated doubling of conference profits following budget takeover in 2012 over a 3-year period through new procurement procedures, exchange rate optimisation and new products, generated new income streams through new digital products

Berlin Und Umgebung, Deutschland

Managing and executing the delivery and logistical organization of the international, 4-day annual conference for the international, medical charity, the International Society for Pediatric and Adolescent Diabetes (ISPAD)➢ Management of conference budgets, statistical reporting, conference logistics including AV, room planning, signage and staffing. ➢ Development and coordination of online registration as well abstract submission systems, conference website and online volunteer application forms. ➢ Production of final program and all printed conference materials. Lead on marketing, promotion and social media campaigns. ➢ Organisation of special award ceremonies and social events.

Berlin Und Umgebung, Deutschland

Coordinating registration as well as hotel requests for VIPs, speakers and special groups in both English and German for multiple and concurrent, international, charity conferences. ➢ Secured commission agreements of up to 30%, plus room upgrades and complimentary rooms through contract negotiations with hotels and conference venues➢ Extensive communication with conference delegates in English and German

Berlin Und Umgebung, Deutschland

Supervising the coordination of catering services for private events including weddings and photo-shoots in Berlin and Brandenburg. ➢ Writing offers and securing new contracts/clients➢ Scheduling of daily operations, project timelines and logistical planning of event delivery➢ Maintenance of financial and administrative records as well as client/supplier liaison, website content and marketing materials

London, Großbritannien

Overseeing and managing a complex portfolio of community-led initiatives as well as essential building maintenance projects for social housing estates in the London Borough of Islington. ➢ Engaging and consulting with key stakeholders - tenants, leaseholders, community groups as well as local politicians - conceptualisation of works to improve the urban environment and local areas ➢ Procuring and commissioning of contractors, engineers and architects➢ Submitting planning applications and financial management of public funds totalling over 1 Million GBP

London, Großbritannien

Undertaking a traineeship in the social housing sector with a focus on research, strategy, policy and project management with parallel Master of Arts study programme. Working placements completed in:➢ Community Development and Policy Development➢ Regeneration and Underoccupation and Overcrowding➢ Debt Control, Homelessness and Rehousing, Estate Management