3.6 years of experience as a PPC executive and Associate Campaign Manager to identify trends and insights to achieve maximum ROI across paid campaigns. -Search, Shopping, Display, and YouTube.Skills - Pay Per Click, Google AdWords, Google Analytics, Search Engine Marketing, Keyword Research, Digital Marketing, PPC, Budget Management, SEM, Adwords Editor, Search Marketing, Online Marketing, Display Advertising, Brand Campaigns, CPL, Optimization.Work Experience : From May 2020 - Current1. Handle Clients Accounts in allowing them to attain maximum visibility and hence leads to generate.2. Writing effective and creative ads which improve the click through rate.3. Identifying the potential and non-potential keywords based on Search terms report.4. Handling day-to-day Search Engine Marketing (SEM) especially in Google Ads which involves activities such as campaign designing with action items defined, implementation, budget management, performance review, and optimization to enhance performance.5. Monitoring Key Performance Indicators – CTR, Quality score and Conversions.6. Formulating digital strategy for delivering best ROI for campaigns on various result oriented metrics of cost per click.7. I have good knowledge on Paid Social and Google Analytics.