Digital Marketing Manager
CurrentEvents: - Prepare and distribute marketing materials and surveys for the promotion of each event and ensure branding is consistent throughout. - Create and distribute pre and post-event emails and forms via HubspotWebsite - Update the website via WordPress when required and support the development and implementation of new and updated pagesContent Marketing: - Work with SMEs to review and produce content - Support and encourage the team to produce more content via incentives - Promote content via LinkedIn or publicationsPresentations: - Support the development of presentations for internal and external presentations using best practices - Ensure templates are up-to-date and easy to findSocial Media Marketing: - Produce content plans and content for primary social media channels, with LinkedIn being the main focus- Use Graphic Design Skills to design Content via Adobe Photoshop or Canva - Monitor Social media growth and engagement rates (LinkedIn follower growth from 2000 to 15,000 in 2.5 years) - Ensure regular output that is consistent with company branding Case Studies - Support the development of case studies - Ensuring folders/indexes are kept up to date and monitor opportunities to create new case studiesNewsletter - Prepare, produce and distribute monthly newsletter via Hubspot and LinkedIn - Campaign SupportData and Reporting: - Use analytical skills to compile weekly reports on marketing activity using Google Analytics FNA is a fast-growing, deep technology analytics company and a leader in Regulatory Technology (RegTech) and Supervisory Technology (SupTech). The FNA Platform allows financial institutions to map and monitor complex financial networks, optimize liquidity, and simulate operational and financial risks. FNA’s clients include the world’s largest central banks, regulators, financial market infrastructures (FMIs), and leading financial institutions.