Saikat Mitra Email & Phone Number

Bengaluru, Karnataka, India

I have driven transformative changes in brand media strategies, notably incorporating OTT platforms to enhance brand recall and relevance. By leveraging emerging market and platform trends, I achieved a 120% improvement in average view-throughs for brand videos, with only a 50% increase in cost per view, while maintaining brand reach.I have mentored and upscaled 8-10 resources at manager & group head levels. I have provided them with multi skills training to enable them to manage high value projects independently.For the Santoor ‘Shine Like Taj’ campaign in AP and Karnataka, I managed the project to boost brand recall among the core target audience. This initiative included a creative media campaign that successfully generated 64K visits to the brand site and over 850 contest participations.Additionally, I led impactful brand awareness campaigns for flagship brands under Arvind Fashions, such as Calvin Klein, Arrow, and Tommy Hilfiger. These campaigns achieved a 30% reach in select geographies, all within constrained budgets and timelines.Another significant achievement was the redesign of seven Toyota Cars brand websites. By analyzing analytics and social media data, I proposed and executed major changes that resulted in a 30% increase in time spent on the sites, enhancing user engagement and overall brand experience.

Bengaluru Area, India

Managed a highly successful media campaign for promoting Anouk's brand film, leveraging strong social media surround campaigns to generate substantial organic traction, thereby significantly enhancing brand visibility and engagement.Played a key role in creating a comprehensive media strategy for Sterling Holidays, integrating media campaigns with website analytics to achieve a remarkable 30% improvement in attribution for resort bookings, thereby driving increased revenue and ROI.

Bengaluru Area, India

Initiated and managed the first e-commerce campaign for Jockey India, delivering an impressive 1.8x ROI in the first quarter, thereby significantly enhancing the brand's online presence and revenue generation.Successfully executed a new TVC media campaign for 3M Scotch Brite, optimizing ad edits and leveraging paid media channels to achieve a remarkable 60% reach for the new TVC, thereby amplifying brand visibility and engagement at a national level.

Kolkata Area, India

Established and successfully operationalized the agency business unit in Kolkata, achieving profitability within the first year of operations, thereby demonstrating strong entrepreneurial skills and market insight.Secured two major accounts, Berger Paints and Peerless Mutual Funds, within six months of initiating operations in Kolkata, showcasing exceptional business development acumen and client relationship management skills.

Kolkata, West Bengal, India

Established the digital team in Kolkata from scratch and delivered a remarkable 4x growth in regional revenue within three years, showcasing strong leadership and strategic planning capabilities.Consistently drove revenue growth of about 15% annually for anandautsav.com, the online Durga Puja portal for NRIs, through effective digital marketing strategies and monetization efforts, thereby significantly contributing to the company's digital business success.

Kolkata Area, India

Achieved a commendable 30% annual growth in defined accounts revenues through strategic upselling initiatives, highlighting strong sales and account management skills.Volunteered to lead product training for the entire team in East, comprising 50 members, showcasing dedication to team development and knowledge sharing within the organization.

Pgdbm, Marketing

Bachelor Of Commerce - Bcom, Accountancy