Saikat Mitra Email and Phone Number

With 17 years of dedicated experience in digital marketing, I have honed my expertise in driving ROI-focused brand and paid campaign management, project leadership, and integrated media planning. My career has been marked by successful collaborations with prominent brands in the FMCG, lifestyle retail, and automotive sectors. I have played pivotal roles in campaigns for Wipro Consumer Care, Arvind Fashions (CK, Arrow, TH), Toyota, Myntra, Jockey, and Sterling Holidays.My strategic acumen and comprehensive understanding of the digital landscape have consistently delivered impactful results. I excel in navigating the complexities of digital and multimedia campaigns, ensuring seamless integration across TV, digital, and on-ground platforms.Throughout my career, I've been at the forefront of driving transformative initiatives. From reshaping brand media mixes to integrating CRM data for digital sales attribution, and from pioneering digital-only product launches to executing large-scale events like the unveiling of Toyota Yaris during Indian Auto Expo 2018, my contributions have consistently driven significant business impact.Armed with a PG Diploma in Business Management with a focus on Marketing, complemented by a Bachelor's degree in Commerce, I continuously strive for excellence and growth. My dedication and achievements have been recognized through multiple promotions and accolades, underscoring my unwavering commitment to driving tangible results and shaping the future of digital marketing.I am passionate about leveraging my expertise to drive continued success and innovation in the digital marketing landscape and I am excited about the opportunity to collaborate, innovate, and create transformative experiences in the ever-evolving digital sphere.