Executive, Data Analyst
Current- Analyzed and built sales KPIs to monitor and optimize sales performance.- Tracked merchant order performance and evaluated its impact on revenue growth.- Forecasted merchant's future order volumes using machine learning models to predict monthly revenue trends.- Drove growth by designing logical growth factors to boost month-over-month merchant orders.- Automated anomaly detection by triggering mail alerts for unusual discount rates, ensuring timely corrective actions.- Implemented RFM segmentation to cluster merchants and enhance targeted engagement strategies.- Analyzed churn customers and collaborated with the sales team to develop win-back strategies.- Developed multiple automated BI reports to address operational issues (e.g., open orders, discount-to-order ratios, merchant categorization) and coordinated efforts to improve delivery timelines.
