Salvador Rodriguez Email & Phone Number

Long Beach, California, United States

- Client Relations Management- Project Management (Workzone)- Marketing (Traditional & Digital)- Higher Ed

Torrance, Ca

Responsible for all Brand, Marketing, and Trade Show/Event management for US/North America, including:• Identify market potential, establish pricing and market strategies, estimate potential sales Introduce products to market, manage mature products through phase-out. • Coordinate and direct the design, development, and execution of CPG product packaging to ensure consistency with Corporate objectives and brand strategy. • Develop and create new marketing materials; work with creative strategists, internal and external designers and agencies as needed to create new designs and content. • Develop, maintain and update product packaging according to corporate specifications. • Prepare new product announcements for customers and consumers, emphasizing unique selling propositions and features of each products • Plan development and communication of product information to keep the public informed of the Company’s philosophy, concepts and products. • Develop, prioritize, and implement tactical plans for online sales & promotion programs, industry show activities, and in-store events. • Manage events and trade shows: follow planned trade show calendars, confirm booth and team registrations, coordinate at-show logistics; ensure booth assets and displays are maintained and shipped to and from show destinations. Shows: Expo West/East; S/W Fancy Foods; etc. • Oversight of digital inventory of photos, graphics, artwork, brochures and marketing literature. • Promote Aiya's retail product line to consumers• Research competitors' products & pricing. Prepare comparative analyses, for internal and external use• Maintain knowledge of legal requirements and government regulations affecting packaged food product development and distribution in the U.S.ONLINE SYSTEMS & SKILLS: • Magento | BigCommerce Web publishing • Wordpress / website creation & maintenance• MailChimp ESP / EML communications• MS Office• Some Adobe

Torrance, Ca

• Responsible for all DRTV media placement, weekly analysis and tracking of Sales of key CPG product. Manage relationships with external agency partners regarding media planning/buying, PR, etc. (Havas Media)• Working directly with the CEO, responsible for all brand marketing campaigns, promotions and special offers in the U.S. , and tracking and reporting of Sales results to Corporate Office in Japan• Direct the creative development process and all projects assigned to the department.• Direct all production and planning of infomercial development and ongoing testing, manage vendor partners; negotiate contracts, photographers, locations, studio, artists, etc. working collaboratively with cross-functional departments in U.S. and Japan.• Manage the promotion and direction of all brand marketing activities, improvement of Company’s product image, market data, and product information• Create, launch and manage Amazon.com Resellers product sales portal: upload and refresh copy, unique selling points, creative and graphics for online sales of Q'SAI products to the U.S. market.• Manage e-commerce websites, including content, messaging, and tracking of sales conversion• Review market trends in organics and natural foods category, current research, consumer surveys, and other relevant data to help formulate brand positioning and communicate creative approach in messaging.

Torrance, Ca

• Responsible for the day-to-day management of all communication channels including websites (desktop and mobile), email, SMS, and development of new online technology tools and services for North America region (US/Canada/Jamaica/Puerto Rico). • Responsible for ensuring that all Herbalife’s Distributor and customer facing online initiatives achieve the strategic business goals of the company.• Manage strategy and execution of communications calendar and online strategic initiatives for North America region. Work closely with cross-functional teams within Corporate, Brand Marketing, Information Services (IT) and regional IS teams to capture all strategic initiatives requirements, develop strategic plans and project timelines, and manage projects to successful execution. Work at multiple levels across numerous projects simultaneously, in a hands-on capacity. Manage the work of 6 web publishers and communications specialists.• Liaise with other business units, regional and local teams and Distributors to prioritize and define rules & requirements for web projects. • Analyze current Herbalife technology, propose enhancements and make actionable recommendations. Manage annual strategic initiatives for North America Marketing in conjunction with corporate IS.

El Segundo, Ca

• Managed market research/intelligence data gathering processes, maintained competitive landscape dashboards every month, and managed data updates and launches to enterprise-wide intranet sites used by 5,000+ DIRECTV customer care agents. • Managed ongoing video packaging competitive matrix, detailing video packages, pricing, special offers and channels available by package. Matrix shared with Sales teams, Legal and others in the Company as a monthly competitive landscape deliverable• Created weekly PowerPoint deck with multichannel video provider pricing and offers • Managed project timelines, meeting schedules and internal usage tracking reports• Directed efforts of two offsite digital publishing and data collection vendors, performed QA of all content, ensured timely publishing of all content updates to web intranet sites.• Developed training decks; conducted live & WebEx training for Customer Care agents

El Segundo, Ca

• Collected and analyzed competitive information (Pricing, packaging, channel lineups, promo offers) for cable/satellite/telephony companies in the multichannel video industry• Prepared & presented competitive analysis presentations on key competitors' programs, service offers, and competitive threats to DIRECTV• Compiled & distributed monthly tracking report for DIRECTV & Dish Network local market launches to Sales, Marketing, and Customer Care management teams

Education record

Activities and Societies: UCLA Chancellor's Marshal (Graduation Honor) | Vice Chair, Student Programs Funcing Board, UCLA Campus Programs.

Marketing Certificate, Digital Marketing With Analytics, 3.95

Core of Digital Marketing strategy & platforms, advanced analytics including Google Analytics, Google Ads; Brand Marketing theory.