Salvador Rodriguez Email & Phone Number

Long Beach, California, United States

- Client Relations Management- Project Management (Workzone)- Marketing (Traditional & Digital)- Higher Ed

Torrance, CA

• Responsible for all Brand, Marketing, and Trade Show/Event management for US/North America, including:
• Identify market potential, establish pricing and market strategies, estimate potential sales Introduce products to market, manage mature products through phase-out.
• Coordinate and direct the design, development, and execution of CPG product packaging to ensure consistency with Corporate objectives and brand strategy.
• Develop and create new marketing materials; work with creative strategists, internal and external designers and agencies as needed to create new designs and content.
• Develop, maintain and update product packaging according to corporate specifications.
• Prepare new product announcements for customers and consumers, emphasizing unique selling propositions and features of each products

Torrance, CA

• Responsible for all DRTV media placement, weekly analysis and tracking of Sales of key CPG product. Manage relationships with external agency partners regarding media planning/buying, PR, etc. (Havas Media)
• Working directly with the CEO, responsible for all brand marketing campaigns, promotions and special offers in the U.S., and tracking and reporting of Sales results to Corporate Office in Japan
• Direct the creative development process and all projects assigned to the department.
• Direct all production and planning of infomercial development and ongoing testing, manage vendor partners; negotiate contracts, photographers, locations, studio, artists, etc. working collaboratively with.
• Manage the promotion and direction of all brand marketing activities, improvement of Company’s product image, market data, and product information
• Create, launch and manage Amazon.com Resellers product sales portal: upload and refresh copy, unique selling points, creative and graphics for online sales of Q'SAI products to the U.S. market.

Torrance, CA

• Responsible for the day-to-day management of all communication channels including websites (desktop and mobile), email, SMS, and development of new online technology tools and services for North America region.
• Responsible for ensuring that all Herbalife’s Distributor and customer facing online initiatives achieve the strategic business goals of the company.
• Manage strategy and execution of communications calendar and online strategic initiatives for North America region. Work closely with cross-functional teams within Corporate, Brand Marketing, Information Services (IT).
• Liaise with other business units, regional and local teams and Distributors to prioritize and define rules & requirements for web projects.
• Analyze current Herbalife technology, propose enhancements and make actionable recommendations. Manage annual strategic initiatives for North America Marketing in conjunction with corporate IS.

El Segundo, CA

• Managed market research/intelligence data gathering processes, maintained competitive landscape dashboards every month, and managed data updates and launches to enterprise-wide intranet sites used by 5,000+ DIRECTV.
• Managed ongoing video packaging competitive matrix, detailing video packages, pricing, special offers and channels available by package. Matrix shared with Sales teams, Legal and others in the Company as a monthly.
• Created weekly PowerPoint deck with multichannel video provider pricing and offers
• Managed project timelines, meeting schedules and internal usage tracking reports
• Directed efforts of two offsite digital publishing and data collection vendors, performed QA of all content, ensured timely publishing of all content updates to web intranet sites.
• Developed training decks; conducted live & WebEx training for Customer Care agents

El Segundo, CA

• Collected and analyzed competitive information (Pricing, packaging, channel lineups, promo offers) for cable/satellite/telephony companies in the multichannel video industry
• Prepared & presented competitive analysis presentations on key competitors' programs, service offers, and competitive threats to DIRECTV
• Compiled & distributed monthly tracking report for DIRECTV & Dish Network local market launches to Sales, Marketing, and Customer Care management teams

Education record

Activities and Societies: UCLA Chancellor's Marshal (Graduation Honor) | Vice Chair, Student Programs Funcing Board, UCLA Campus Programs.

Marketing Certificate, Digital Marketing With Analytics, 3.95

Core of Digital Marketing strategy & platforms, advanced analytics including Google Analytics, Google Ads; Brand Marketing theory and.