Sam Asamaporn Anukularmphai Email & Phone Number

Bangkok, Bangkok City, Thailand

• Developed a comprehensive Style Guide for all partner-facing communications, collaborating with multiple teams to ensure alignment with their tone of voice.
• Grew Agoda’s partner-facing knowledge hub, Partner Hub, audience by 18% from Q3 2023 to Q1 2024 through strategic coordination with multiple teams and stakeholders, including a third-party developer agency.
• Led the redesign of Partner Hub's look and feel, tone of voice, and support article structure to enhance readability and user experience.
• Implemented new editing and publishing processes for the website, increasing content accuracy and ensuring a better experience for partners and internal stakeholders.

Bangkok, Bangkok City, Thailand

• Developed and executed successful CRM campaigns for four markets, resulting in increased user engagement and conversions (+25% Monthly Trade Volume, +65% in Deposit Volume per user).
• Conducted A/B testing and analyzed CRM campaign data to optimize campaign performance and target client-facing messaging resulting in +5% Open and Click-To-Open Rate/month on average.
• Automated B2C communications through Braze for four markets, including 2 million push notifications, 100,000 In-App Messages and 20 million emails.
• Collaborated cross-functionally to ensure accurate, precise and consistent messaging and a positive user experience across all customer touchpoints.
• Increased blog readership and SEO ranking by adapting advanced blockchain concepts for beginners.

Bangkok, Bangkok City, Thailand

• Grew website viewership through a combination of SEO best practices and developing high-quality content series to delight readers.
• Wrote, edited, and published four articles per day on a website with approximately 300,000 viewers per month using Wordpress CMS.
• Broadened readership by cross-publishing website articles with punchy captions on the Facebook page with an audience of approximately 64,000.
• Guided the content direction and strategy through pitching ideas, and vetting proposed ideas from writers.
• Oversaw the welfare and productivity of the editorial team.

Bangkok Metropolitan Area, Thailand

• Build and maintain relationships through networking events, and relevant workshops
• Represents Midas-PR at various speaking opportunities ranging from corporate settings to international institutions
• Leads editorial team: Ensures all correspondences and conduct abide by the standards set by the relevant organisation
• Initiated, managed and wrote a bi-weekly publication focusing on women's empowerment, mental health and wellness: The Medusa
• Oversees relations between the client, Government Organisations, the Press, and other Institutions
• Lead researcher of government entities, international organisations, and NGOs.

Bangkok Metropolitan Area, Thailand

• Oversees relations between His Excellency, and members of the Diplomatic Corps, Press, and other Insitutions
• Assists in the planning of official Embassy events
• Ensures all conduct abide by the standard of Protocol as per the Ministry of Foreign Affairs

New York

• Personal Assistant of His Excellency Ambassador Kobsak Chutikul, Special Envoy of Prime Minister Prayuth Chan-O-Cha, during Thailand's campaign for a non-permanent seat on the Security Council
• Liaison between the Permanent Mission of Thailand to the United Nations, and the Delegation from the Ministry of Foreign Affairs, Thailand
• Co-ordinated meetings between Thai Diplomats, and Permanent Representatives from other nations
• Assisted in the drafting and editing of speeches presented to the United Nations General Assembly, and the United Nations Security Council
• Assisted in high-profile client relations

• Beat: Politics
• Interviewed prominent players in the United States' Political Scene including Speaker of the House of Representatives, Nancy Pelosi, and former Secretary of Defense, Leon Panetta
• Researched and wrote for an audience of over25,000 people
• Edited and fact-checked for clarity, correctness and impartiality

Washington D.C. Metro Area

• Assisted staff writers in developing a nuanced voice and clear writing style
• Built brand image and direction through focusing on relevant discourse in theGreek Community
• Scheduled and executed weekly content

Bangkok, Thailand

• Assisted in statement drafting, peace negotiation process, and delegation for their client, The Asian Peace and Reconciliation Council
• Assisted in editing the annual publication of the Asian Peace and Reconciliation Council to ensure a grammatically correct, as well as a nuanced and impartial publication

Bachelor Of Arts (Ba), International Relations And Affairs

Activities and Societies: Delta Gamma Fraternity, The GW Hatchet, Reporters Without Borders, The Odyssey, The International Affairs.

High School

Activities and Societies: World Council (President), The International (Editor-in-Chief), Model United Nations (Outstanding Delegate)