Sam Asamaporn Anukularmphai Email & Phone Number

Bangkok, Bangkok City, Thailand

• Developed a comprehensive Style Guide for all partner-facing communications, collaborating with multiple teams to ensure alignment with their tone of voice.• Grew Agoda’s partner-facing knowledge hub, Partner Hub, audience by 18% from Q3 2023 to Q1 2024 through strategic coordination with multiple teams and stakeholders, including a third-party developer agency.• Led the redesign of Partner Hub's look and feel, tone of voice, and support article structure to enhance readability and user experience.• Implemented new editing and publishing processes for the website, increasing content accuracy and ensuring a better experience for partners and internal stakeholders.

Bangkok, Bangkok City, Thailand

• Developed and executed successful CRM campaigns for four markets, resulting in increased user engagement and conversions (+25% Monthly Trade Volume, +65% in Deposit Volume per user). • Conducted A/B testing and analyzed CRM campaign data to optimize campaign performance and target client-facing messaging resulting in +5% Open and Click-To-Open Rate/month on average.• Automated B2C communications through Braze for four markets, including 2 million push notifications, 100,000 In-App Messages and 20 million emails.• Collaborated cross-functionally to ensure accurate, precise and consistent messaging and a positive user experience across all customer touchpoints.• Increased blog readership and SEO ranking by adapting advanced blockchain concepts for beginners.

Bangkok, Bangkok City, Thailand

• Grew website viewership through a combination of SEO best practices and developing high-quality content series to delight readers.• Wrote, edited, and published four articles per day on a website with approximately 300,000 viewers per month using Wordpress CMS.• Broadened readership by cross-publishing website articles with punchy captions on the Facebook page with an audience of approximately 64,000.• Guided the content direction and strategy through pitching ideas, and vetting proposed ideas from writers. • Oversaw the welfare and productivity of the editorial team.

Bangkok Metropolitan Area, Thailand

• Build and maintain relationships through networking events, and relevant workshops • Represents Midas-PR at various speaking opportunities ranging from corporate settings to international institutions •Leads editorial team: Ensures all correspondences and conduct abide by the standards set by the relevant organisation• Initiated, managed and wrote a bi-weekly publication focusing on women's empowerment, mental health and wellness: The Medusa• Oversees relations between the client, Government Organisations, the Press, and other Institutions• Lead researcher of government entities, international organisations, and NGOs.

Bangkok Metropolitan Area, Thailand

• Oversees relations between His Excellency, and members of the Diplomatic Corps, Press, and other Insitutions • Assists in the planning of official Embassy events • Ensures all conduct abide by the standard of Protocol as per the Ministry of Foreign Affairs

New York

•Personal Assistant of His Excellency Ambassador Kobsak Chutikul, Special Envoy of Prime Minister Prayuth Chan-O-Cha, during Thailand's campaign for a non-permanent seat on the Security Council•Liaison between the Permanent Mission of Thailand to the United Nations, and the Delegation from the Ministry of Foreign Affairs, Thailand•Co-ordinated meetings between Thai Diplomats, and Permanent Representatives from other nations•Assisted in the drafting and editing of speeches presented to the United Nations General Assembly, and the United Nations Security Council •Assisted in high-profile client relations

• Beat: Politics• Interviewed prominent players in the United States' Political Scene including Speaker of the House of Representatives, Nancy Pelosi, and former Secretary of Defense, Leon Panetta • Researched and wrote for an audience of over25,000 people • Edited and fact-checked for clarity, correctness and impartiality

Washington D.C. Metro Area

• Assisted staff writers in developing a nuanced voice and clear writing style•Built brand image and direction through focusing on relevant discourse in theGreek Community • Scheduled and executed weekly content

Bangkok, Thailand

• Assisted in statement drafting, peace negotiation process, and delegation for their client, The Asian Peace and Reconciliation Council• Assisted in editing the annual publication of the Asian Peace and Reconciliation Council to ensure a grammatically correct, as well as a nuanced and impartial publication

Bachelor Of Arts (Ba), International Relations And Affairs

Activities and Societies: Delta Gamma Fraternity, The GW Hatchet, Reporters Without Borders, The Odyssey, The International Affairs.

High School

Activities and Societies: World Council (President), The International (Editor-in-Chief), Model United Nations (Outstanding Delegate)