Sam Chang Email & Phone Number

Chicago, Il, Us

Mclean, Virginia, Us

• Lead the One Demand Data & Analytics (ODDA) Product Management organization, driving business transformation through the development of data & analytics products for Demand functions across Revenue Growth Management, Route to Market, Category & Store Execution, Portfolio & Innovation, Marketing, and eCommerce.• Lead the Consumer Data Accelerator and Consumer Data Ecosystem & Activations teams that are merging leading edge data science with Mars Wrigley brands' approach to consumer audience and engagement.

Mclean, Virginia, Us

• Lead a people-focused strategy to deriving insights and actions through data science across Mars Wrigley Marketing, eCommerce, and Innovation.• Led the visioning and creation of Mars Wrigley's end-to-end consumer data strategy, from acquisition to activation, overseeing a team of data scientists, engineers, and analysts to develop ML/AI segmentation and audience models built on 0/1/2/3PD, as well as forming a consumer data-driven practice led by technically-minded marketers to drive efficiency and effectiveness across marketing channels & consumer journeys.• Drove the adoption of Customer Data Platform (CDP) tech within Mars Wrigley, with key integrations into LiveRamp, Amazon Marketing Cloud (world's first CDP integration), and other media channels.

Mclean, Virginia, Us

• Developed and leading Mars Wrigley's global consumer data strategy, spanning across digital marketing, eCommerce, and innovation, and driving the transformation journey of bringing together advanced analytics with media, content, digital properties and powered by data & marketing technology.• Developed Mars Wrigley's first eCommerce data product to bring in granular transactional and product data for sales analytics.• Led the development of a proprietary analytics model to assess the effectiveness and sales lift of self-service Amazon promotions.• Led other advanced analytics pilot models such as creating product recommendations through market basket analysis (APRIORI algorithm) of 1st party data purchases, customer lifetime value (CLTV) segmentation models, and social network analytics around contribution to and lift of sales.

Purchase, New York, Us

• Developed and lead the data practice and team for Global eCommerce, creating a data engine that feeds tactical and strategic input for sales, marketing, strategy, analytics, and supply chain • Assess technology requirements and recommend strategic solutions for cloud and premise storefronts, along with backend infrastructure integration to enable B2B ecommerce supply-chain fulfillment• Lead Business Relationship Management (BRM) for Global eCommerce overseeing IT engagement and investment to drive topline growth

Purchase, New York, Us

Developed and led the strategy for IT partnership with PepsiCo Customer Teams, focused on creating business advantage through technology. Technology innovation consultant to Global Insights and marketing teams to explore advantage generating capabilities.

Purchase, New York, Us

Technical Sr. Manager over PepsiCo’s Global Network Services Engineering team, delivering network based solutions, architecting and engineering for LAN/WAN/Wireless, routing, switching, WAN optimization, and network management for over 2,600 locations across the world, including data centers and collocated facilities.

Purchase, New York, Us

Lead network engineer specializing WAN routing, Quality of Service (QoS), and packet level analysis. Created the foundation and best practices around network performance visibility using traditional and advanced network management tools.

Master Of Arts (M.A.), Theology

Bachelor Of Arts (B.A.), Biblical Studies