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Sam Chang is a Global Head of ODDA Products & Consumer Data Strategy at Mars. He possess expertise in management, leadership, process improvement, cross functional team leadership, e commerce and 7 more skills.
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Global Head Of Odda Products & Consumer Data StrategyMars Feb 2024 - PresentMclean, Virginia, Us• Lead the One Demand Data & Analytics (ODDA) Product Management organization, driving business transformation through the development of data & analytics products for Demand functions across Revenue Growth Management, Route to Market, Category & Store Execution, Portfolio & Innovation, Marketing, and eCommerce.• Lead the Consumer Data Accelerator and Consumer Data Ecosystem & Activations teams that are merging leading edge data science with Mars Wrigley brands' approach to consumer audience and engagement. -
Global Head Of Data Science & Advanced AnalyticsMars Nov 2020 - Mar 2024Mclean, Virginia, Us• Lead a people-focused strategy to deriving insights and actions through data science across Mars Wrigley Marketing, eCommerce, and Innovation.• Led the visioning and creation of Mars Wrigley's end-to-end consumer data strategy, from acquisition to activation, overseeing a team of data scientists, engineers, and analysts to develop ML/AI segmentation and audience models built on 0/1/2/3PD, as well as forming a consumer data-driven practice led by technically-minded marketers to drive efficiency and effectiveness across marketing channels & consumer journeys.• Drove the adoption of Customer Data Platform (CDP) tech within Mars Wrigley, with key integrations into LiveRamp, Amazon Marketing Cloud (world's first CDP integration), and other media channels.
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Director, Digital Data & Analytics - Global Digital Commerce & MarketingMars Sep 2018 - Nov 2020Mclean, Virginia, Us• Developed and leading Mars Wrigley's global consumer data strategy, spanning across digital marketing, eCommerce, and innovation, and driving the transformation journey of bringing together advanced analytics with media, content, digital properties and powered by data & marketing technology.• Developed Mars Wrigley's first eCommerce data product to bring in granular transactional and product data for sales analytics.• Led the development of a proprietary analytics model to assess the effectiveness and sales lift of self-service Amazon promotions.• Led other advanced analytics pilot models such as creating product recommendations through market basket analysis (APRIORI algorithm) of 1st party data purchases, customer lifetime value (CLTV) segmentation models, and social network analytics around contribution to and lift of sales.
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Director, Global EcommercePepsico Aug 2015 - Aug 2018Purchase, New York, Us• Developed and lead the data practice and team for Global eCommerce, creating a data engine that feeds tactical and strategic input for sales, marketing, strategy, analytics, and supply chain • Assess technology requirements and recommend strategic solutions for cloud and premise storefronts, along with backend infrastructure integration to enable B2B ecommerce supply-chain fulfillment• Lead Business Relationship Management (BRM) for Global eCommerce overseeing IT engagement and investment to drive topline growth -
Senior Manager, Customer TeamsPepsico Oct 2013 - Jul 2015Purchase, New York, UsDeveloped and led the strategy for IT partnership with PepsiCo Customer Teams, focused on creating business advantage through technology. Technology innovation consultant to Global Insights and marketing teams to explore advantage generating capabilities.
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Senior Manager, Global Network EngineeringPepsico Feb 2013 - Sep 2013Purchase, New York, UsTechnical Sr. Manager over PepsiCo’s Global Network Services Engineering team, delivering network based solutions, architecting and engineering for LAN/WAN/Wireless, routing, switching, WAN optimization, and network management for over 2,600 locations across the world, including data centers and collocated facilities.
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Senior Global Network EngineerPepsico Oct 1999 - Feb 2013Purchase, New York, UsLead network engineer specializing WAN routing, Quality of Service (QoS), and packet level analysis. Created the foundation and best practices around network performance visibility using traditional and advanced network management tools.
Sam Chang Skills
Sam Chang Education Details
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Wheaton CollegeTheology -
Wheaton CollegeBiblical Studies
Frequently Asked Questions about Sam Chang
What company does Sam Chang work for?
Sam Chang works for Mars
What is Sam Chang's role at the current company?
Sam Chang's current role is Global Head of ODDA Products & Consumer Data Strategy.
What is Sam Chang's email address?
Sam Chang's email address is sa****@****ico.com
What is Sam Chang's direct phone number?
Sam Chang's direct phone number is +191425*****
What schools did Sam Chang attend?
Sam Chang attended Wheaton College, Wheaton College.
What skills is Sam Chang known for?
Sam Chang has skills like Management, Leadership, Process Improvement, Cross Functional Team Leadership, E Commerce, Data Visualization, Digital Innovation, Data Analytics, Business Relationship Management, Network Architecture, Business Intelligence, Strategic Data Analysis.
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