Sam Gross Email & Phone Number

Heber City, Utah, United States

• Responsible for the launch and management of the public-facing portions of the transactional Vitus and Nukeproof North American websites. Wrote or edited all PDP and PLP copy as well as created multiple custom landing.
• Managed and created deliverables for product launches, campaigns and communications initiatives, including press releases, media packs, and more.
• Worked with our brand managers and creative directors to develop overarching content strategies for product launches and major campaigns aimed at maximizing reach and engagement.
• Assisted brand managers in synthesizing the message around Vitus and Nukeproof for both North American and global audiences. Contributed to the creation of brand books, guidelines, and brand identity statements.
• Quarterbacked go-live strategy for several key product launches in North America, including the Vitus Venon EVO, Vitus Mythique, and Nukeproof Megawatt Carbon.
• Developed positioning of new products prior to launch, including target audience, use case, how we would talk about the product, etc.

St George, Utah, United States

• Co-led the creation and management of the website’s content calendar and publishing schedule.
• Creatively solved for the logistical issues around content creation, including scheduling, cross-department coordination and transportation.
• Aggressively pursued my own content, essentially continuing at the pace of my previous staff writing position.
• Frequently functioned as the site’s representative at trade shows, expos and events.
• Blended content marketing and journalistic principles to create reviews, videos and news coverage that served the viewer and helped the site move towards financial stability.

St George, Utah, United States

• Wrote SEO-minded product reviews targeting keywords that consistently ranked at or near the top of Google search.
• Comprehensively reviewed e-bikes and related products in written and video mediums, following an aggressive publishing schedule.
• Wrote copy for new web pages focusing on SEO keywords as the website rebranded from a simple blog to a full-fledged destination website.

St George, Utah, United States

• Wrote on high profile topics ranging from Colorado River policy to local and state elections.
• Orchestrated the newsroom’s 2020 election coverage, including elevating several local stories to a national level for USA TODAY.
• Gained skill distilling complex topics, such as water policy and political issues, into content consumable by the average reader.

Reno, Nev.

• Dually covered breaking news and public safety issues in the greater northern Nevada region, with frequent national assignments for USA TODAY.
• Covered several national stories and major news events for the USA TODAY Network as an on-ground reporter, including a number of California wildfires and the fallout of a mass shooting.
• Attained FAA commercial drone pilot license for videography.
• One of the newsroom’s top content producers, with just shy of 1.5 million pageviews in 2019.

• Distilled complex issues such as education policy, budgets and standardized test scores into understandable and engaging stories.
• Gained trust of sources and stakeholders skeptical of the press.
• Learned to astutely read an audience, understanding how to use tone, empathy and carefully selected detail to earn trust and gain credibility.

Tucson, Arizona Area

Charged with managing a digitally focused newsroom and editorial staff of over 200, producing a three-day a week print publication and daily online publication. Responsible for the day-to-day operation and content production of the 117-year-old, award-winning news outlet and its staff. The position developed and refined my journalistic judgement, news.

Tucson, Arizona

Manage a desk of reporters and ensure the content of each issue is up to par, correct and relevant. Keep the pulse of issues that our readership is concerned with so that our content and reporters are pointed where they need to be.

Tucson, Arizona Area

Focused on politics, data and breaking news reporting while working on tight deadline in a daily newsroom. Gained experience in AP Style, data mining and visualization (Excel, Tableau and Gephi) and named the Wildcat’s breaking news reporter of the year (2015/16)

Tucson, Arizona

Wrote data driven political content for the Star’s print and online products focusing on campaign finance, Southern Arizona’s congressional election and the presidential race when locally applicable.