Sam Mcmahon Email & Phone Number

Australia

- Develop, manage and maintain Mercedes Benz Cars Australia and New Zealand national Customer Marketing and CX strategies and align them into the overall Marketing mix and MBAuP strategy.- Drive best customer experience through all direct channels of communication to customers ensuring a seamless journey from online to offline.- Ownership of customer journey communications via Salesforce CRM and Salesforce Marketing Cloud- Work across the marketing team and with other BU’s to align customer communication strategies and integrate digital touchpoint and communications across platforms.- Plan and accurately manage Customer Marketing budget for AU and NZ. Support and advise on projects with regional and global teams.- Effectively lead CX/Customer Marketing team, agencies and stakeholders in alignment with the Daimler leadership values, providing direction and inspiration.

Reporting to the GM, this role is responsible for undertaking a design thinking approach to refine and deliver an integrated Digital strategy to support key business actions with a focus on Digital Experience.Digital Strategy:- Refine and evolve Honda’s Digital Roadmap based on the company’s short and mid-term plan.- Communicate the plan including timing and required resources to senior management to secure support and advocacy- Lead the Customer and Comms team and Agency teams to better understand how to reach and engage with customersSalesforce Marketing Cloud:- Refine and enhance the SFMC services to build Honda’s Digital capability in both marketing and other business operations- Ensure balance between maintenance of BAU activity against capability evolution- Support the Brand team in customer journey and data strategy to support comms campaigns- Share SFMC knowledge and upskill teamSalesforce:- Champion the customer-centric strategy and UX in conjunction with IT to support the build of capability against business goals- Own customer data strategy as it relates to CRM activities and support other business unitsCRM:- Develop and deliver lead and customer lifecycle communications strategy- CRM campaigns targeting both prospects and current owners with a focus on acquisition and retention- Support the Brand team in integrating CRM into the overall communications planAgency Management:- Lead the agency teams to deliver against the agreed Digital Roadmap within approved scope and budgets- Hold agency partners accountable for commitments and look for opportunities to improve efficiency through improved process and proceduresAddition skills:- Strong experience in leading a team- Excellent written and verbal presentation skills- Ability to simplify and communicate complex concepts and ideas- Strong business and commercial acumen including core issue identification, analytical skill, problem solving and financial literacy

Melbourne, Australia

Melbourne, Australia

Managing an agile, high-performing team that is responsible for maintaining and optimising Sportsbet’s various digital platforms to deliver customers a best-in-class experience.

Melbourne, Australia

Managing the digital platform creative for ATL and BTL promotions.Go-to-market creative on digital platforms for SB Product launches.Improving customer experience across digital platforms with creative and technology developments.Working with Promotion, Design, Brand, Product and Media teams to maximise communications, maintain consistent messaging and creative alignment.

Use analytical skills to identify opportunities for enhancement of content delivery and customer experience across the Sportsbet's customer facing digital platformsReport on the effectiveness of dynamic digital content, identifying opportunities and action improvements.Planning platform management for major sporting events throughout the year including Big Bash, AFL, NRL, Origin and Euros.Achievements:Planning and execution of geo-targeted platform content resulting in 25% increase in interactions on dynamic homepage content.Creation of Google Analytics dashboard giving a single point of reference for key platform metrics utilised business wide.

Melbourne, Australia

My role consists of developing and executing an end-to-end strategy for the digital marketing and owned digital media properties for Jeep, Chrysler, Dodge, Fiat, Alfa Romeo and Fiat Professional. Over the past four years at FCA I have built and refined the digital architecture and user interface which has helped Australia to become the most efficient online marketer for the Fiat Chrysler Automobiles in the APAC region. A number of UI and UX updates to the Jeep national website completed late in 2013 improved lead conversion by 40% and is now considered best practice across all our brands.A large part of my current role is managing the relationships and prioritising deliverables of agencies and key internal stakeholders. In such a fast paced, multifaceted industry it is crucial to our day-to-day operation. My creative background and entrepreneurial approach to business allows me to develop unique ideas and extensions that further the reach and effectiveness of our campaigns.Achievements:Updating the lead forms on the national Jeep website resulting in an immediate 40% increase in lead form completionsManaging the prospect database collection, design and deployment for vehicle launch eDM’s. Achieving up to a 90% open rate and 78% click throughManaging $1m annual lead generation display advertising budget. Optimised designs and revised mix of standard and rich media banners delivered 15% increase in CTR and lowered development costRedesign and launch of the national Alfa Romeo website prior to the 4C launch. The original site was inherited from Italy with an outdated design and no mobile capability. The new responsive website improved the mobile and tablet experience increasing views and leads by 30% following the launch.Managing the design and development of monthly YouTube takeovers delivering up 15,000 UV’s to the national website

Melbourne, Australia

Hero Creative is a boutique style communications agency in Brighton, Melbourne. During my time at Hero I worked as part of a small team of designers and creatives and was involved with the print and digital campaigns for a number of clients including Barry Plant real estate, Bevilles and Source Photographica.

Bachelor'S Degree, Design And Visual Communications, General, Honours

After completing my first year of university I moved to London for two years. Upon my return to New Zealand I completed my studies.

Diploma, Graphic Design

After finishing high school I decided to further develop my creative skills by studying computer graphics and design.