• Collaborated with a variety of early stage startups to support their design needs, including brand, product design and product strategy• Provided valuable design and strategic insights to help improve the overall user experience• Demonstrated expertise in research, analysis and ideation to effectively guide clients towards successful outcomes

Project highlights• Delivered a new native mobile app resulting in uplift of App Store rating from 3.9 to 4.5• Delivered CX roadmap and vision for loyalty transformation resulting in business case signoff• Shaped digital experiences for future on-board cabin experience• Led and contributed to the design process from conception to execution for various programmes, collaborating with and engaging project teams including senior stakeholders (eg. c‐suite executives)• Demonstrated key skills such as leadership, collaboration, facilitation, design thinking methodology, cross-channel thinking, storytelling and strategic design. • Design methods including experience visions, journey mapping, rapid prototyping, ideation, workshop facilitation, wire framing, UI design and development

• Collaborated with cross-functional product teams to provide design support through research, testing, prototyping, and implementation.• Co-led and collaborated with senior designers on high-level program initiatives.• Developed strategies to improve user experiences, including optimisations and testing plans

• Delivered web, mobile and interactive experiences from concept to delivery• Contributed to and developed a design system through reusable components, patterns and styles• Helped grow the maturity of design within the organisationExamples of project work include:𝗔𝗶𝗿𝗽𝗼𝗶𝗻𝘁𝘀 𝗦𝘁𝗼𝗿𝗲 (𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲) End to end responsive design of a loyalty programm e-commerce store𝗔𝗶𝗿𝗽𝗼𝗿𝘁 𝗕𝗮𝗴 𝗦𝗲𝗹𝗳-𝗦𝗲𝗿𝘃𝗶𝗰𝗲 (𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲) Research, testing and design delivery of a self service baggage kiosk𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗦𝘁𝗿𝗲𝘁𝗰𝗵 & 𝗦𝗸𝘆𝗰𝗼𝘂𝗰𝗵 (𝗥𝗲𝘁𝗮𝗶𝗹) Prototyping, design and delivery for the retailing of a new economy class seating product across multiple channels and device types