Head Of Paid Media
CurrentAs the leader of a team of 13 paid media experts, I oversee the development and execution of integrated, full-funnel digital strategy across a range of paid media channels. Reporting directly to the Director of Performance Marketing, my role sits within a Centre of Excellence for Paid Media, aimed at enhancing digital maturity, adoption of best practice and driving performance whilst maximising ROI. Alongside ownership of channel strategy across paid search, paid social, ABM, retargeting and programmatic my role also covers performance reporting, roadmap development and driving engagement from senior stakeholders within the business.