• Provide macro and customer-specific brand and category insights and analytic support to top Convenience customers including, but not limited to, 7-Eleven/Speedway, Circle K, Casey’s, Wawa, Maverik, and ampm/Thornton's with the total business managed being worth over $175MM annually• Develop Convenience Channel strategies that are used across all customers, such as what top items will be most effective and impactful to both Hostess and the customer’s bottom line and how/where to best assort and place those items• Work cross-functionally and act as a liaison between Sales and Brand/Marketing to develop best practices and ensure open lines of communication so the brand strategy is effectively synthesized to be easily presented and implemented at the customer level• Lead contact as Hostess transitioned from Nielsen AOD to Nielsen Discover, including overseeing product segmentation, reporting, and general relationship management

• Develop Grocery and Dollar Channel strategies that are used across all customers, such as what top items by region will be most effective and impactful to both Hostess/Voortman and the customer’s bottom line and how/where to best assort and place those items• Provide brand and category insights and analytic support for both the Hostess and Voortman portfolios to all Grocery customers in the Eastern Time Zone and Minnesota including, but not limited to, Kroger (all divisions), Meijer, Ahold/Delhaize (all banners), Giant Eagle, Weis, and Target• Provide brand and category insights and analytic support for both the Hostess and Voortman portfolios to all Dollar Channel customers including Dollar General and Family Dollar• Work cross-functionally and act as a liaison between Sales and Brand/Marketing to develop best practices and ensure open lines of communication so the brand strategy is effectively synthesized to be easily presented and implemented at the customer level

• Developed and present Total Beverage analysis and reviews to Grocery & Convenience buyers using various data, shopper, and retailer databases including IRI, Nielsen, 1Screen, etc. to identify opportunities to enhance customer/category objectives• Helped Red Bull increase almost $16MM (+12%) in FY 2018 through providing sales and shopper insights both internally and to retailers to help all involved understand sales and industry trends and how to best compete in the current beverage landscape• Worked cross-functionally with Sales, Marketing, Shopper, Category, and Space teams to ensure we have a combined and cohesive plan of action to increase sales and distribution over 6 top West Grocery and Convenience retailers

• Managed Red Bull’s main Custom and Syndicated IRI databases, including onsite IRI analyst and database updates• Managed and maintain monthly national reporting and insights sharing; National reporting includes reports that inform the Category Managers and sales teams in the field on current brand and category trends in every account throughout the country• Advanced user in main analytical databases, including IRI and Nielsen AOD, and perform ad-hoc analysis and category reviews for everyone from the leadership team to category analysts to help them better understand their business issues

• Successfully managed, from start to finish, the transition from Nielsen to IRI as Red Bull’s main database provider; This included transitioning all national reporting materials and training all necessary employees on the new database• Managed and maintained monthly national reporting and IRI/Nielsen database updates• Managed national insights call that occurred each month after receiving new data, including presenting Total Beverage insights

• Developed and present category reviews and analysis to Publix buyers using multiple databases including IRI XLerate, S3, dunnhumby, Spectra, etc. to identify insights such as opportunities, leakage, and share to enhance customer/category objectives• Successfully sold in over $5 million in new items over several categories; Achieved this feat by using various database outputs, shopper insights, and Plan-O-Gram analysis to identify product and category trends for new item presentations• Reviewed promotional activities to analyze and present the promotion’s effectiveness and future value

• Identified specific opportunities, and possible solutions, to close gaps totaling over $76M for major regional account through the use of IRI and S3 to explore joint (Account and ConAgra) growth• Used IRI and Excel skills to consolidate numerous reports into three reports (Business Review, Category Rank, and Manufacturer) to form a concise National Teams reporting structure and update on a monthly basis for all National Teams’ use • Provided data and analytical support for business reviews and presentations on National accounts for the Senior Vice President

• Used multiple forms of analytics, from IRI to in-store numbers, to achieve sales goals and by doing so exceeded my total FY12 sales goal and doubled my FY11 sales by the end of FY12 second quarter• Managed a territory of over 20 grocery store chains’ stores in Omaha, western Iowa, and central Nebraska on over 600 of ConAgra Foods’ array of products, as well as help and support Acosta broker representatives throughout the Midwest• Pioneered a new streamlined form of communication for the ConAgra Multi-Temperature End Cap Test to ensure all functions needed to set the unit were on time, from placing/fulfilling orders to in-store reps physically setting the end cap• Managed four grocery accounts at the headquarter level by presenting warehouse deals and help increase their distribution

• Analyzed and improve sales for the wide range of over 500 ConAgra Foods products within 35 Wal-Mart stores in West and Central Texas• Developed personal relationships with store and district management to enhance product display opportunities• Implemented promotional activities to allow for the quickest and most effective ways to get product placed in the stores and purchased by the end consumer• Developed and managed personal schedule to maximize store coverage

• Helped the professor teach 20 students to use multiple functions of the database program SPSS• Resolved general computer and computing problems, as well as any and all questions the students may have had

• Supported product and promotion managers in their daily activities by helping them with promotions and sales forecasts, as well managing vendor relationships and accounts• Analyzed market trends relating to the current fiscal condition of consumer electronics• Pioneered a new process called Rival Watch to research and analyze the pricing schemes of online competitorsAchieved a collaboration between Best Buy, Samsung, and CNET of over $4000 to get CNET reviews on BestBuy.com