Sam Xiao

Sam Xiao Email and Phone Number

总经理 @ Beijing, China
Beijing, China
Sam Xiao's Location
Beijing, China, China
Sam Xiao's Contact Details

Sam Xiao work email

Sam Xiao personal email

n/a
About Sam Xiao

1. Have 20 year working experience in international sports and outdoor company (Exel, Nike, adidas…) as GM, Sales Director, Brand Manager；2. Have a great passion for sports and outdoor activities. I was a former professional table tennis player. Have post graduated diploma in sports science;3. Have excellent knowledge of both sports and commerce. I am very familiar with the whole sports industry chain. Have good relation with the Chinese sports government, media, experts, celebrity, distribution channels and companies;4. Strong at developing new business. Successfully introduce a new fitness sports Nordic Walking from Finland to China. Now there are 30 big cities doing it with around 200,000 participants. Lead the company to be profitable;5. Studied in UK for four years. Good understanding of East and Western culture. Excellent in English;6. Honest, trustworthy, hard-working, good at learning and communication, passion, analytical, efficient;

Sam Xiao's Current Company Details
爱赛(北京)体育用品有限公司、北欧体育用品（北京）有限公司

爱赛(北京)体育用品有限公司、北欧体育用品（北京）有限公司

总经理
Beijing, China
Sam Xiao Work Experience Details
  • 爱赛(北京)体育用品有限公司、北欧体育用品（北京）有限公司
    总经理
    爱赛(北京)体育用品有限公司、北欧体育用品（北京）有限公司
    Beijing, China
  • Exercise (Beijing) Sports Goods. Co., Ltd. ( After Nordic Sports Products (Beijing) Co., Ltd.)
    General Manager
    Exercise (Beijing) Sports Goods. Co., Ltd. ( After Nordic Sports Products (Beijing) Co., Ltd.) May 2006 - Present
    Beijing, China
    Responsibilities:  Promote Nordic Walking (one of the fastest growing recreational fitness sports in the world) in China. Personally involved in PR, organizing promotion events, getting sponsor for events, using media to promote (CCTV, BTV, BJ Evening Paper…) and organizing training in parks, communities…; Sell Nordic Walking related products such as walking poles, footwear, clothing and accessories; Manage the company and make sure that it works in a efficient way and increase the profit; Report directly to the Board of Directors;Achievements: Nordic Walking is now practiced in over 30 big cities in China with 200,000 participants; The company started being profitable from 2008 till now and the profit increases significantly each year; My performance is highly appreciated by the board of directors;
  • Shanghai Hucheng Garments Co., Ltd (A Joint Venture By Lotto Of Italy And China Hucheng Garments Gro
    Sales Director
    Shanghai Hucheng Garments Co., Ltd (A Joint Venture By Lotto Of Italy And China Hucheng Garments Gro Jan 2005 - Apr 2006
    Shanghai, China
    Responsibilities and achievements:  Report to GM of the company; Develop sales strategy; Develop and manage the distribution network of retailers in China; Coordinate with the other departments (Product, Marketing, Operation and Finance) and work together as a team; Achieved the sales target set by the company;
  • New Wave Garment (Shanghai) Co., Ltd (A Subsidiary Company Of New Wave Group Of Sweden)
    Brand Manager
    New Wave Garment (Shanghai) Co., Ltd (A Subsidiary Company Of New Wave Group Of Sweden) Jan 2004 - Dec 2004
    Shanghai,China
    Responsibilities:  Fully responsible for the launch of Craft (a functional sports wear brand from Sweden) in China. The job include brand positioning, choosing products from the international range for the Chinese market and deciding the price, marketing promotion, setting up distribution channels…; Report to GM of the company;Achievements: The consumers’ awareness of Craft brand and it's products in China is significantly increased; Develop a total of 40 retailers in big cities in China selling Craft products; The first year sale turn over for Craft in China reaches RMB5 millions;
  • Starlike Sports Co.
    Brand Manager
    Starlike Sports Co. Jan 2002 - Dec 2003
    上海，中国
    Responsibilities:  Together with the GM of the company, negotiate with the international sales manager of stiga and uhlsports to become their exclusive distributors in China; Prepare for the launch of stiga and uhlsports in China in the areas of Legal, Products, Marketing Promotion, Distribution, Operation and Human Resource…; Involve in setting up the sales target and achieve the target for the company.Achievements: The company is granted the exclusive distributors right for stiga and uhlsport in China; The preparation for the launch of the two brands is successfully done; Have significantly developed retailers and regional wholesalers in the country and achieve the sales target set by the company;
  • Adidas China
    National Team Sales Manager
    Adidas China Oct 1999 - Dec 2001
    Shanghai, China
    Responsibilities: Provide the company's top management team with Team Sales development plan (Team Sales-a new business for the company with focus on soccer) and have the plan approved by the top management team; Develop a sales network of soccer specialists in the key cities of China and achieve sales and profit target assigned by the company Work with the other departments in the company (Human Resource, Marketing, Operation) and make sure to have the right team, products, promotion and process to support the new business;Achievements: The proposed team sales' objectives, goals, initiatives and program are approved by the company's top management team; Developed a sales network of 10 soccer specialists in the key cities of China; Yearly sales turn reaches RMB10 millions in 2000;
  • Adidas China
    South Region Sales Manager
    Adidas China May 1998 - Sep 1999
    Guangzhou, China
    Responsibilities: Develop new accounts and build up a distribution network of retails in the South Region (Guangdong, Guangxi, Yunan, Guizhou, Hainan); Meet the sales target assigned by the company;Achievements: Hire the South sales team and start the business in the south region of China from very low base; Lead the sales team and set up a distribution network of 100 point of sales (stores); Exceeded the sale target assigned by the company;
  • Nike China
    South Sales Manager
    Nike China Dec 1996 - Apr 1998
    Guangzhou,China
    Responsibilities: Develop new accounts and build up a distribution network of retails in the South Region (Guangdong, Guangxi, Yunan, Guizhou, Hainan, Sichuan, Fujiang, Jiangxi); Meet the sales target assigned by the company;Achievements: Take the job immediately after the Pearl Reviver Delta Clean-up (the South sales manger, Guangzhou Supervisor and the team sales reps are fired because of corruption) and the team's morale is very low. Rebuilt the team’s confidence; Set up a bigger distribution network of retails, especially in Guangzhou where the former supervisor is fired. Further develope the key customers, like GYG and GYA; Open more than 80 new POS (stores) in the south and the annual sales turn over become No. 1 in China (RMB200 millions);
  • Guangdong Nortel (Gdnt), Shende City, Guangdon
    Project Management Supervisor, Marketing Department
    Guangdong Nortel (Gdnt), Shende City, Guangdon Jun 1995 - Nov 1996
    Guangzhou, China
    Responsibilities: Coordinate with the other departments (Sales, Finance and Customer Service) to implement contracts; Set up GDNT’s Customer (VIP) Visit Process for Chinese customers to visit North America and arrange the customers’ visits by working together with the Customer Liaison Office of Nortel in North America;

Sam Xiao Skills

Business Development Marketing Sales Public Relations Sponsorship Sports Marketing Table Tennis English Management New Business Development Sales Management Marketing Strategy

Sam Xiao Education Details

  • London Capital College, London, Uk.
    London Capital College, London, Uk.
    English Language And Literature/Letters
  • West London Institute Of High Education, London, Uk
    West London Institute Of High Education, London, Uk
    Sports Science
  • Wuhan Physical Culture Institute, Wuhan City, Hubei Province, China
    Wuhan Physical Culture Institute, Wuhan City, Hubei Province, China
    Sports Science
  • Wuhan Physical Culture Institute, Wuhan City, Hubei Province, China
    Wuhan Physical Culture Institute, Wuhan City, Hubei Province, China
    Physical Education

Frequently Asked Questions about Sam Xiao

What company does Sam Xiao work for?

Sam Xiao works for 爱赛(北京)体育用品有限公司、北欧体育用品（北京）有限公司

What is Sam Xiao's role at the current company?

Sam Xiao's current role is 总经理.

What is Sam Xiao's email address?

Sam Xiao's email address is sa****@****163.com

What schools did Sam Xiao attend?

Sam Xiao attended London Capital College, London, Uk., West London Institute Of High Education, London, Uk, Wuhan Physical Culture Institute, Wuhan City, Hubei Province, China, Wuhan Physical Culture Institute, Wuhan City, Hubei Province, China.

What are some of Sam Xiao's interests?

Sam Xiao has interest in Nordic Walking, Table Tennis.

What skills is Sam Xiao known for?

Sam Xiao has skills like Business Development, Marketing, Sales, Public Relations, Sponsorship, Sports Marketing, Table Tennis, English, Management, New Business Development, Sales Management, Marketing Strategy.

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