• Handling 100+ employees for Organised Retail in UAE – Executive and Promoters• Forecasting Yearly/Quarterly/Monthly Sales Budget and Forecast for the year • Discuss and negotiate Business agreements with Retailers• Exhibiting strong leadership skills and motivate sales team to perform their duties in excellent fashion• Striving to increase net sales by reducing Returns and Allowances where appropriate• Collaborating with other team members to ensure best practices and information are shared to maximize results and achieve goals.• Collect and analyse Individual Business Partner weekly on the basis of Sell in, Sell-out & SOH and making a promotion plan • Analysing industry market trends, competition, products, and pricing that may impact sales efforts and communicate this information to management with a strategy. • Planning based on the yearly marketing calendar and seasonal promotions, propose promotional offers and campaigns at individual accounts in lieu with Product Manager and CME• Taking action calls discussed in management meetings and delegating it to right channel and following up on it• Assist sales team with all account related questions, issues, and concerns• Assisting in optimizing profitability at each assigned account• Conducting sales and training meetings• Review and analyse daily sales and compare actual vs. projected; plan results and be prepared to present that information when requested.• Escalating any and all critical issues regarding accounts and/or company policies to management immediately• Provide positive reinforcement and constructive criticism to team members and escalate any issues as they arise• Traveling to National and International Trade Shows• Taking full responsibility for individual and team actions

• Product Management: Responsible for heading the Small Appliances - (Both Retail & Distribution) across for Dubai Region. • Product Cycle: Core responsibilities included but not limited to buying (Retail), Planning, Merchandising & Operations, Forecasting, Sales, Business, Channel Pricing Strategy, and Competition Analysis.• Develops business plan and sales strategies and ensures attainment of company's and principals sales goals and profitability• Making annual and quarterly Marketing plans and event calendar for the brand and Product categories• Sales Management: Carrying out business by maintaining effective & fruitful business relations with Buyers, Supervisor & Category Manager of Power Retailer, B2B, Local Souq Dealers & Web stores.• Planning, Budgeting and Execution of yearlong Retail activities for all the Major Power Retailers & Hypermarkets.• Manage all Market Research, Advertising and Promotion, New Product Development and activities and enter into strategic partnerships. Market Research e.g. SWOT analysis, Marketing Mix - Product, Price, Promotion, Place.• Develop and implement marketing strategy to effectively reach customers, communicate the value proposition of the product and influence purchase of product.• Explored various “not so available” opportunities for the company in terms of visibility across all the channels and executed several Branding exercises which turned out to be a phenomenal success

Handling Organized Power Retailers in Abu Dhabi Region.• Maintained effective and fruitful business relations with Section Managers & Department Heads.• Prioritizing brand visibility against competitor’s brands. • Maintained an effective liaison between the Company and retail store management.• Developed and facilitated budget development strategic management and business plans in terms of pricing, bundle offers and various marketing tools.• Forecasting of stocks and analysing market trends.• Strategising and implementing various marketing strategies based on market characteristics, cost and mark-up factors.• Keeping a track of competition sell out. • Setting up of special offers at the store level. • Stock management at warehouse and outlet level.• Setting monthly targets of power dealers and merchandisers and motivating them for boosting sales. • Achieving monthly, quarterly and yearly targets.

Company Profile: AL-MOAJIL CO., is a Saudi based company with a staggering 70 years of trading history in this region. Responsibilities: Handling Sales in Abu Dhabi & Al Ain Region Meeting Consultants for specification of projects. Meeting Contractors for tender and job in hand enquiries. Making new dealers and handling old dealers in the region.2) Period: May 2008 ­ October 2008

Company Profile: Relio Quick is an Integrated Marketing Solutions Company offering Brand Promotion, Brand Image Building, Integrated Marketing Communication, Advertising, Events and Exhibitions. Responsibilities: Business Development and Client Servicing Making new clients. Conceptualization of ideas. Organizing and maintaining the unity of the group to achieve the team targets. Generation of Database from References. Client Servicing and maintaining relationship with clients for future references.3) Internship Period: July 2007 ­ September 2007