Conceptualized & executed a high volume of daily promotional B2C retail emailcampaigns and automated programs responsible for >65% of daily demand revenue. Created highly-detailed process documentation for the team's use of Oracle Responsys and maintained certifications with a focus on streamlining the tool. Communicated with merchandising teams to ensure accurate product placement and promotional representation for a vast e-commerce catalogue. Collaborated with creative teams and developed detailed creative briefs to produce targeted and on-brand email design and messaging that unified Purchasing Power's retail product offerings and value-add proposition.

On-boarded and managed HubSpot Marketing Platform accounts and marketing execution for (3) B2B/B2C brands: Neurosport, Functional Training, NEURO TOUR. Created targeted digital content and print assets across website, blog, social media, landing pages, digital and print advertising for the combined 11 Neurosport clinics plus NEURO TOUR brand. Designated projects and managed a digital marketing intern.

Managed marketing campaigns and HubSpot Marketing Platform account implementation for all clients at every stage of the funnel, by attracting website traffic, converting traffic into new leads and nurturing those leads into customers primarily through email and social tactics. Executed display advertising campaigns and generated performance reports that were then presented to each client. Also contributed to our brand's weekly blog - see PDF attachment below!

Managed marketing message, theme, collateral pieces, promotions, event logistics and services for all tradeshows and events. Coordinated with writer, designer and marketing director to ensure all pre-show marketing (emails, landing pages, promotions, calls-to-actions) were developed properly and on schedule. Coordinated with the internal sales team attending each show to ensure that they were enabled to sell effectively and succeed at the show. Attended the shows personally, to set up booth assets, including pop-ups, collateral, demos and giveaways. Post-show, ensured all leads were delivered to the sales team through the CRM, Salesforce. Also booked a post-show meetings with sales team and marketing director to discuss ROI, what was effective and what could be done better.

Provided a welcoming first face to all employees and visitors upon their arrival to Liaison's corporate office, which hosts about 175 employees and is headquartered just outside of Atlanta in Alpharetta, GA. Was a go-to source for information and help for local employees and visitors as well as for our remote offices, including Santa Barbara and Carbondale.Planned internal events from small monthly employee Birthday & Anniversary celebrations to last year's 2013 December Holiday Party. Also served as a critical administrative function to the Human Resources department by aiding in the new hire on-boarding process and managing the company's organizational charts and personnel files.

Designed a Generation Green event planning binder including event descriptions, checklists and fact sheets. Planned the 5th annual "Verde!" event and monthly eco-networking events such as "Save Water Drink Beer," "Green Eggs & Ham" and "Green Drinks." Verde! 2013 honored Rebecca Serna, a rising environmental young professional with the Longleaf Award. The target fundraising goal was >$10,000, and we achieved $12,000.

Coordinated ALA Columbia’s "The Fight for Air Climb," ALA’s major annual fundraising event that combines local firefighters and ALA donors to ascend 25 floors of the Capitol Building in Columbia, S.C. Target fundraising goal >$40,000; achieved $30,000. Also planned ALA Atlanta’s Halloween Hustle 5k Run/Walk, a festive new family-friendly Halloween themed 5k that achieved $13,000 in fundraising donations. Contacted local media for promotion and contacted organizations for sponsorship for both events.