Sam Budd Email & Phone Number

New York, New York, United States

- Collaborate cross-functionally with Product, Segment and Sales stakeholders to develop 45 pieces of tailored marketing collateral for the Fintech & Digital Partners segment including 2-pagers, case studies, sales presentations, interactive demos and videos. - Own the strategy, execution, and reporting for 15 digital campaigns across multiple channels: web, email, pay-per-lead (PPL), organic and paid LinkedIn.- Spearhead and project manage my team’s inaugural sponsored podcast series in partnership with Breaking Banks, the #1 fintech podcast globally, from ideation through execution – all three episodes reached the top 10% of downloads across all podcast categories and influenced 2 sales opportunities valued at $375K.- Organize San Francisco Fintech Meetup happy hour to host Mastercard executive leadership and ~40 clients in attendance from marquee accounts including Uber, Lyft, Google, Microsoft, PayPal – this event influenced $1.6M in closed-won deals.- Lead copy and content development for the refresh of over 10 industry and product pages on the Data & Services website. - Maintain weekly internal email newsletter compiling and amplifying the entire Data & Services Marketing team’s projects to executive leadership. - Participate in Data & Services Marketing team Culture Committee to plan in-person off-sites and virtual team-building activities for a globally distributed team.

Nashville, Tennessee, United States

- Built a content calendar using Asana and Sprout Social, wrote compelling copy for social media posts, and engaged directly with customers resulting in a 256% increase in reach, 100% increase in engagement, and 18.1% increase in followers over a 3-month period for the @drewandjonathan Instagram account.- Recapped and reported relevant social analytics to upper management on a weekly basis to ensure content performance aligned with brand goals, and compiled data from Google Analytics to provideactionable, measurable insights to drive web and SEO strategies.- Maintained current knowledge of digital best practices and industry trends, and vetted relevant creators to participate in ongoing influencer campaigns for the Scott Living and Drew & Jonathan Home brands.- Designed a weekly “Inside the Design” email newsletter and disseminated it to over 90,000 subscribers via Mailchimp.- Edited video clips from the Emmy-nominated Property Brothers: Forever Home show using YouTube Studio and uploaded to a YouTube channel with over 94,000 subscribers.

Nashville, Tennessee, United States

- Utilized the Heartland retail management platform to manage inventory, put in wholesale orders, and execute sales. - Maintained a clean, organized inventory and curated displays of rotated seasonal clothing and accessories. - Anticipated customer needs and desires to select merchandise that is on-trend while also adhering to brand standards. - Managed a consistent daily content calendar with engaging and meaningful social media posts for an account with over 14,000 followers.

Nashville, Tennessee, United States

- Created visualized data reports using Excel and Tableau for key marketing metrics such as ticket revenue, social media campaign performance, and employee utilization of sales software like LinkedIn Sales Navigator.- Evaluated brand assets for corporate sponsors using social media valuation tools GumGum and Hookit to analyze the impact in impressions and engagement and inform future partnerships and content strategies.- Deployed a new customer live chat platform using Alive5 software to improve the user experience on the ticketing portion of the website and increase ticket revenue following pandemic-related challenges.

New York, Ny

- Performed in-depth research of the executive teams, current cybersecurity assets, and relevant industry news for nine major whitespace accounts to identify prospecting opportunities and leverage Palo Alto Networks’ existing executive relationships to break into these accounts.- Supported the NY metro area team as a fully functioning Business Development Representative utilizing sales tools such as LinkedIn Sales Navigator, Outreach, Salesforce, DiscoverOrg, and ZoomInfo to identify relevant contacts and drive upwards of $120,000 in pipeline with tailored campaigns focusing on specific industries/products. - Collaborated with Channel and Marketing organizations on a promotion offering prospective customers a free VM-100 virtual firewall in exchange for taking an introductory meeting and market it using an original email sequence on Outreach.- Vetted new applications to the Palo Alto Networks NextWave Partner Program.

Master'S Degree, Marketing

Activities and Societies: Women's Business Association, Runner-up in BrandWeek case competition

Bachelor Of Science - Bs, Human And Organizational Development

Activities and Societies: Kappa Alpha Theta, Vanderbilt Investment Club, Soles 4 Souls