Manage the execution of all PUMA related visual experience concept, spaces, and properties for various wholesale accounts across brand categories including General Sporting Goods, National Chains, Department Stores and Alternative Specialty as well as our owned and operated factory outlet stores. Supporting the senior managers along with cross-functional sales and account marketing partners to execute trade show, showroom setups and coordinate graphics and POP setup from ideation through to execution. Directly manage vendor partnerships from brief to completion as well as responsible for maintaining complete asset and project library.

Overseeing all retail marketing needs of the brand’s North American factory outlet stores, I managed all the marketing for 140+ doors as well as all new doors that opened. This included mall media, email, paid social, marketing directly through mall partners, and working on regional, store specific events as well as region wide seasonal campaigns. I took on developing the Own Your City program which allowed store managers to submit ideas and programs specific to their doors to help drive local traffic.

・POP In Store Design + Development for Specialty and National accounts in region Americas・Executed Specialty + National Retail Build Outs from conception to installation・Managed all display logistics from vendor to retailer・Developed + executed trade shows, events from product layouts to managing vendor services・Produced in store imagery to support all retail and trade initiatives・Created product layouts for Thule Brand Stores ・Developed + produced promotional items for consumer, trade and retail

・Provided Visual Merchandising support to Burton dealers throughout North America ・Focused on elevating the customers experience at retail・Planned and executed pop up retail activations・Liaison between the corporate office, sales rep and dealers when it came to all visual needs・Assisted with corporate activations including the U.S. Open Snowboarding Championships and SIA trade show; Burton Descends on Denver

My responsibilities include servicing all of Burton’s authorized dealers primarily in the Mid-Atlantic region specializing in apparel, outerwear, and bags. It is my role to remain on top of industry trends in action sports while creating product assortments for each dealer. Constantly providing sales support, growing the business within each account, merchandising dealer locations, and coordinating/activating promotional events are also large aspects of my job.

CSB Industries is a private sales agency employed to represent soft-goods and hardgoods lines for Burton Snowboards in the Mid-Atlantic region. My responsibilities include presenting product lines to buyers at their store locations, Burton Showroom, and at trade shows in Denver and New York City. I visit retail locations in order to provide on-site service, merchandising, sales support, and coordination of promotional events. I am actively involved in reporting on market trends and updating the firms social media outlets.Key Accomplishments-Was apart of the product selection, build, and merchandising of Burton Partner Stores Burton KOP, Burton DC, and Burton Menlo and continues to maintain day to day involvement with each retail outlet.-Sought out and opened new accounts in greater New York City that include an online national retailer and a specialty apparel retailer that continue to grow.-Developing successful promotional tools that increase consumer purchasing.