Samantha Ackerley Email & Phone Number

• Manage marketing calendar • Manage editorial calendar• Manage social media and events calendar• Preparing marketing budgets• Managing inbound leads and provide materials to help convert them into sales opportunities• Assist with marketing automation projects using Dynamics 365• Track and analyze marketing campaign results to refine and optimize lead generation tactics and strategies • Building a trusted relationship with sales representatives• Communicating enablement strategy and KPIs to stakeholders• Serving as a communications bridge between sales, marketing, and product development teams• Point person for all trade show events and virtual events• Assist in coordinating pre- and post-event campaigns• Route incoming leads to appropriate sales team members• Internal reporting of marketing campaign performance• Creation and distribution of press releases• Maintain marketing and sales resources on company SharePoint• Assist with management of digital marketing campaigns with third party vendor

-Manage marketing calendar and projects -Manage editorial calendar -Manage social media and events calendar -Point person for all trade show events and virtual events -Assist in coordinating pre- and post-event campaigns -Route incoming leads to appropriate sales team members -Manage marketing automation projects using Dynamics 365 -Internal reporting of marketing campaign performance -Creation and distribution of press releases -Maintain marketing and sales resources on company SharePoint -Assist with management of digital marketing campaigns with third party vendor-Manage Sales Team Outlook inbox

Portsmouth, New Hampshire, United States

Explain product to customers, and show them how it worksWalk customers through using the software via screen shareAnswer questions and solve problemsFollow-up with customers to ensure they are successfulInput customer interaction data into CRM systemOther duties as assigned

Direct Sales for Color Street. Utilize social media marketing (Instagram: @FabuRoseNails) and word of mouth to increase customer base and sell 100% real nail polish strips.

Assist program director with the planning and execution of the annual E3 Expo by creating marketing collateral such as posters, programs, and a PowerPoint presentation. Helped with setup and breakdown of the event.

Boston

Support Marketing Communication staff and faculty withcoordinating, planning, and supporting tasks & events. Assistingin tracking the department budget.

Managed multiple client accounts by managing their publicity and social media needs. Tasks included sending out press releases, following up on them and tracking their publicity.

Reached out to the senior management of companies leading in their industries via telephone and email, offered them free publicity and booked them a meeting with our editorial team to discuss further.

•Utilize Hubspot Marketing Software to analyze customer engagement with Headshots In A Minute•Revamped Headshot In A Minute’s blog template and blog posts•Engage with customers through email

•Assist in developing public relations strategies and campaigns•Organizing and working at events•General research

Greater Boston Area

The game-day promotional interns support the athletic marketing staff with game-day set up/ breakdown and execution of in-game promotions for all 41 Varsity programs, especially concentrated on football, men’s and women’s ice hockey, men’s and women’s basketball and men’s lacrosse. The game-day promotional interns are responsible for increasing the awareness of Harvard Athletics through the distribution of marketing collateral throughout the University campus and in the Boston area.

Kittery Maine

•Developed rapport with guests and generated repeated business through friendly attitude. Managed in-person and telephone guest inquiries, customer service requests, take out orders, and reservation bookings.•Used problem-solving skills to efficiently arrange seating in a way that didn’t overload the servers or keep guests waiting•Trained new hosts on service policies

Bachelor'S Degree

High School Diploma