Samantha Mazzotta Email & Phone Number

Greater Boston Area

Leads operations for the Content Innovation Team, a core element that drives Questex strategy and process for sponsored content creation across business verticals, including written content, podcasts and video. Analyzes and refines team processes and standardizes content best practices for all Questex publications. Hires freelance writers, editors and producers. Trains editors to use the CMS and to use third-party content appropriately with respect to copyright.

Boston, Ma

Led assignment, scheduling and production of online publications, including FierceWireless, FierceTelecom, FierceCable, FierceBroadcasting and FierceOnlineVideo (now StreamTV Insider). Worked with editors to develop news and features for an online environment and trained them to source images and create simple charts using off-the-shelf software. Provided more robust data wrangling when needed. Built a stable of freelance writers to support editorial efforts. Developed and moderated industry-specific events, including webinars and live panels. Wrote news articles and features daily as editor of Fierce Online Video, traveling frequently to cover tradeshows in the U.S. and Europe.

Norwood, Ma

Built the company's web presence amid a period of tremendous change in publishing, from print to online. Collaborated with the executive editors of Microwave Journal, a peer-reviewed engineering journal, and Telecom Engine (previously Telecommunications), a B2B industry magazine, to guide their online editorial direction and marketing initiatives. Produced daily newsletters in Dreamweaver using HTML and CSS and wrote industry-related news and features. Trained editors with a print background to write for the web, with particular attention to creating search engine-friendly content. Trained staff to use the company’s custom content management system and directed web developers to improve user experience.

Boston, Ma

Produced five daily newsletters emailed throughout the New England region as a contract employee to the General Services Administration. Developed newsletter program from the ground up: set topics, tone and direction for newsletters, engaged stringers, built subscribers and ensured federal government’s security and privacy requirements were met. Provided copywriting, layout and image editing for print and electronic media as needed to support internal employee events.

Bachelor Of Arts - Ba, English

Activities and Societies: English Department Tutor - Regents' Exam essay section; Intern - Gary Bunch, P.C.; Crash Test Dummy - West.

English, Music

Activities and Societies: Intern - Public Affairs Office; Drama Club

Journalism