- Manage a wide range of marketing collateral, promoting and executing marketing plans, developing brand cohesion for the eye care professional and increasing revenue in all business channels- Track & report results of all marketing initiatives and recommending improvements as necessary to increase the overall success of marketing efforts- Oversees full scope of assigned member accounts; Responsible for member satisfaction and execution of marketing program deliverables- Measure, track and report results and adjust programs to continually improve performance- Manage relationships and coordinate marketing activities with customers, internal team members and external partners- Develop and formulate marketing materials and strategies; internal collateral, direct mail, print advertising, broadcast media, online display ad campaigns, social media, SEM/SEO, internal/external referral promotions, member communications and event coordination, etc

- Work alongside our Marketing Account Managers and in collaboration with our project & creative teams and vendor partners to ensure client specific projects are executed on-time and accurately.- Manage the daily marketing operations and execution of client marketing projects ranging from digital advertising campaigns, content and asset creation, social media, marketing communications, and websites.- Responsibilities include tracking and timely reporting of results of all marketing initiatives and recommending improvements as necessary to increase the overall success of marketing program efforts.- Participate in client marketing meetings, particularly status reports on project timelines & deliverables and results sharing.- Ensure client satisfaction and flawless execution of marketing program deliverables and ensure all marketing project elements are in alignment with client strategies, brand guidelines and expectations- Work along-side Marketing Account Manager to develop detailed marketing plans, timelines and tracking of budgets.

- Management of Facebook and Instagram ad campaigns- Ad creation, targeting, budget recommendations, ad copy, image recommendations, revisions as needed- Scheduling posts to both Instagram & Facebook- Managing and driving engagement up on multiple profiles at once

•Collects data and manages US specific Intranet site•Works with the European based marketing team in applying Occlutech branding throughout US site•Cooperates with other sites worldwide (Germany, Sweden, Turkey, Canada, and more) when it comes to marketing materials and management processes•Identifies opportunities for process, management improvements, designing and implement new systems•Development and implementation of office policies and procedures in cooperation with the US office General Manager

•Created digital content (photography, blogging, videos, digital assets) on over 20 social media accounts•Designed advertising materials (posters, flyers, brochures, booklets, promo items, etc.) for internal and external distribution - leading to stabilization on 5 brand new properties•Helped manage over 10 property websites with 6 different programs•Established effective social media strategy that resulted in an increase engagement rate of 4.6% within the first month•Maximized site traffic by utilizing SEO keywords on all Facebook ads, property websites, and on any ILS partner websites

-Managed the process of wholesale, corporate, sports teams, and individual orders throughout the production time-Handled customer issues via phone and email daily - averaging of 13 calls and 18 emails per hour-Advertised new products by connecting with current partners and clients

-Helped build a legacy of internationalization and cultural competency on MSU campus; In charge of student recruitment, presentations, advisement, pre-departure preparation, and assisting future study away students-Responsible for organizing Study Away recruitment events including, but not limited to, Study Away Fair, Majors Presentations, and International Education Week.-In charge of all Study Away social media; Ran weekly reports on all social media platforms and creating analysis explaining the results and findings

Assisted in understanding each partner’s business objectives by implementing, activating, and tracking all assigned partner assets to ensure all contractual obligations are being activated and reported. Created marketing strategies to grow revenue through upsell and renewals.Results: • Developed proposals for new potential businesses and current partners. • Built solid relationships with day-to-day clientele and businesses, as well as internally with all associates of Sporting Club entities. • Tracked and ensured the logistics of partner’s advertisements are met during games (signage, LED, IPTV, and media broadcasting) • Created, tracked and maintained all recaps and case studies for assigned clients, detailing the progress and success of their partnership programs and assets. • Compiled, reported, forecasted and tracked accurate account elements, including billing, fulfillment and contracting information. • Helped coordinate the itinerary of Title Night partners/theme nights. • Assisted with the planning of partner events, which include pre-game receptions, clinics, tours, in-game promotions, player appearances, community programs. • Assisted with game day logistics for partners in hospitality, tickets, and giveaways. • Represented the department in weekly meetings with Operations/Client Services staff.

•Constructed marketing materials to advertise Career Center events on campus•Managed and presented events partnered with Career Center•Customer service, answering phone calls, entering student data, sending out emails, in charge of making appointments and calendars, organizing paperwork, and work with Microsoft programs

•Handled all of the company’s social media platform (Instagram, Facebook, Pinterest, Wordpress, etc.) and marketing applications.•Assisted with photography sessions both onsite and offsite; carrying and handling equipment•Handled shipping and processing for all products•Proficient in applications such as Stomp It!, Loomly, and Wordpress •Learned the many different aspects of marketing when it comes to different types of businesses