Lead team of 5 analysts across 3 departments who provide access to internal data, scalable reporting, and high touch analysis working across 10 business verticals to understand and solve unique data problems. Lead data science exploration and collect stakeholder feedback on output. Product manage internal BI tool, modeled data and built dashboards to provide scalable solutions, and empowered business users to analyze data through training programs and presentations. Provided management (including C-Level) high-touch analysis, including client and partner facing business reviews. Created and maintained custom reporting and BI integrations for priority clients.

Leads tactical data and marketing initiatives within the global sales team. Manages a team providing reporting, best practices, strategic analysis, and actionable insights to both internal stakeholders and to label partners. Works across departments using data to maximize revenue and provide additional value to label and retail partners. Aligns closely with product teams in creation of client facing data platforms.

Manage digital promotions, D2F interaction, and content for 15+ artists including Shinedown, Neon Trees, Chevelle, Halestorm, Theory of a Deadman, and Nightmare and the Cat. Liase with labels and third party digital partners to create effective and innovative marketing campaigns. Create cross promotional opportunities with brands across digital platforms.