Sam Shaw

Sam Shaw Email and Phone Number

Senior Vice President of Communications @ Equable Institute
New York, United States
Sam Shaw's Location
Brooklyn, New York, United States, United States
Sam Shaw's Contact Details

Sam Shaw work email

Sam Shaw personal email

n/a
About Sam Shaw

Career PR flack turned non-profit communications leader. I've got a passion for leveraging data-driven subject matter to drive dynamic communications strategy. I'm currently the VP of Communications at Equable Institute, where we're working to solve the challenges facing America's public pension systems. From improving benefits to reducing public pension debt to improving K-12 education equity outcomes, we're driving the conversation around solutions that serve the best interests of all stakeholders. Not just political interests or budgetary bottom lines. I believe that research and data doesn't exist in a vacuum. Nor does communications strategy. Both should tell stories, shape narratives and drive content that authentically builds empathy and understanding across audiences and platforms to create meaningful, lasting change. While it's great to hit KPIs, success in mission-driven communications should feel tangible - not just look great on paper. While sounding the alarm on the U.S.'s $1.2 trillion ticking time-bomb is serious work, I think it's important to approach everything with a sense of humor and open mind. I believe the strongest teams come from fostering a sense of independence, a culture of equity and a network of support.

Sam Shaw's Current Company Details
Equable Institute

Equable Institute

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Senior Vice President of Communications
New York, United States
Website:
equable.org
Employees:
10
Sam Shaw Work Experience Details
  • Equable Institute
    Senior Vice President Of Communications
    Equable Institute
    New York, United States
  • Equable Institute
    Vice President Of Communications
    Equable Institute Dec 2021 - Present
    New York, New York, United States
    • Develops effective 360-degree communications, advocacy, education and organizing programs for Equable Institute, a bipartisan, public pension policy non-profit.• Leads the development of organizational communications and messaging strategy to reinforce the organization as a valuable partner for pension policy stakeholders, including policymakers, labor unions, public workers and institutions• Set goals and strategies for Equable Institute’s digital initiatives, research studies, educational curricula, and content. • Builds and maintains relationships with prestige national, education-specific and state-level media• Partners with the Executive Director to identify opportunities to partner with education equity, civil rights and labor organizations to demonstrate the intersectional impact of political apathy toward responsible pension funding. • Directs the creation of timely, news-cycle-relevant content across the organization’s communications platforms including blog articles, infographics, and social media. • Partners with the Vice President of Research to create timely research products and content to drive broader issue awareness and relevance• Oversees the development and production of all communications tools, assets, and digital products.
  • Equable Institute
    Director Of Communications
    Equable Institute May 2020 - Present
    New York City Metropolitan Area
  • Equable Institute
    Director Of Public Relations
    Equable Institute Jul 2019 - Present
    Greater New York City Area
  • Equable Institute
    Public Relations Manager
    Equable Institute Mar 2019 - Present
    Greater New York City Area
  • Self-Employed
    Communications Consultant
    Self-Employed Jun 2018 - Present
    Greater New York City Area
    Communications consultancy with a specialization in leadership positioning, image and brand development and content strategy in the political and non-profit realms. Services Include: - 360 Communications Strategy Development- Content Strategy- Leadership Positioning - Media Training - Messaging Development - Public Relations Support - Copywriting
  • Pellegrino For Assembly
    Strategic Communications And Regional Field Director
    Pellegrino For Assembly Oct 2018 - Nov 2018
    Lindenhurst, Ny
    Managed strategic communications and community relations for Assemblywoman Christine Pellegrino’s re-election campaign. Drafted internal and external communications including press releases, op-eds, messaging documents, talking points, newsletters and fundraising emails.Advised on rapid response and crisis communications strategies on a proactive and ad hoc basis. Supported the development of social media strategy and content to maximize audience growth and engagement. Spearheaded strategic initiatives including Republicans for Pellegrino and Veterans for Pellegrino. Provided media and public speaking training for candidate. Advised on paid and earned media strategy and budget. Directed regional field operation for Suffolk County election districts to maximize voter identification, persuasion and turn out.
  • Blake Morris For State Senate
    Deputy Field Director
    Blake Morris For State Senate Aug 2018 - Sep 2018
    Brooklyn, New York
    Organized and managed team of volunteers to maximize final voter identification and get out the vote efforts in targeted election districts for Blake Morris’s campaign for State Senate. Maximized volunteer recruitment and re-engagement to ensure a robust volunteer force in the final weeks of the campaign. Trained volunteers on key talking points related to policy to ensure effective voter contact. Provided strategic feedback to campaign HQ on qualitative data collected through volunteer contact.
  • Karla Otto
    Account Manager
    Karla Otto Sep 2017 - Jun 2018
    New York, New York
    Managed top-tier Lifestyle and Hospitality accounts including select Diageo brands, The Standard Hotels, Gramercy Park Hotel, 11 Howard, Dom Perignon, and Perrier Jouet.Pitched and secured placements on top-priority initiatives and launches for each client.Crafted tailored 360 degree communications strategy based on larger business priorities, goals and needs. Executed strategy to position top executives and brand representatives as industry thought-leaders. Developed talking points for spokespeople for key appearances, events and launches. Supported preemptive crisis planning and strategy, along with reactive, real-time crisis response plans. Sourced appropriate brand partners and negotiated multi-tiered partnerships.Executed public and media facing events for each client, tailored to larger business and brand-building goals. Oversaw all client reporting on a weekly, monthly, yearly and ad hoc basis.
  • Issey Miyake Usa Corp
    Press Officer
    Issey Miyake Usa Corp May 2015 - Sep 2017
    Greater New York City Area
    Directed communications strategy for the Americas for all 8 independently operated ISSEY MIYAKE brands. Served as the US-based spokesperson for the organization. Developed external messaging for the Americas. Crafted and adapted press materials for the Americas including press releases and corporate announcements. Advised on global content strategy and implementation. Pitched and secured features on top-priority initiatives to key press, leading to an 308% increase in coverage year over year.Negotiated long-term, impactful and cost-effective brand partnerships. Developed and executed large scale press and public-facing events. Positioned corporate leadership as expert voices.
  • Issey Miyake Usa Corp
    Public Relations Coordinator
    Issey Miyake Usa Corp Jun 2014 - May 2015
    Greater New York City Area
  • Michael Kors
    International Communications Assistant
    Michael Kors Apr 2013 - Jun 2014
    Greater New York City Area
    Coordinated and monitored global public relations strategy across all global markets. Tracked and measured press results on strategic initiatives from 14+ global markets. Managed and coordinated the distribution of digital assets to global teams. Maintained records of global store openings and liaised with global PR representatives to understand and execute publicity plans. Created press recaps on key items, initiatives, and events. Analyzed global press coverage on key seasonal retail items. Managed departmental intern program. Coordinated international PR representatives’ visits to HQ for fashion weeks and press days.
  • Freelance
    Freelance Pr & Events
    Freelance Dec 2012 - Apr 2013
    Greater New York City Area

Sam Shaw Skills

Social Media Brand Development Global Communications Media Convergence Event Producing Press Releases Media Relations Event Planning Communications Strategy Digital Media Brand Communication Cision New Media Strategy Fashion Social Networking Event Management Strategic Communications Public Relations Adobe Creative Suite French Fashion Shows Indesign Publicity

Sam Shaw Education Details

Frequently Asked Questions about Sam Shaw

What company does Sam Shaw work for?

Sam Shaw works for Equable Institute

What is Sam Shaw's role at the current company?

Sam Shaw's current role is Senior Vice President of Communications.

What is Sam Shaw's email address?

Sam Shaw's email address is sa****@****ble.org

What schools did Sam Shaw attend?

Sam Shaw attended New York University, The American University Of Paris.

What skills is Sam Shaw known for?

Sam Shaw has skills like Social Media, Brand Development, Global Communications, Media Convergence, Event Producing, Press Releases, Media Relations, Event Planning, Communications Strategy, Digital Media, Brand Communication, Cision.

Who are Sam Shaw's colleagues?

Sam Shaw's colleagues are Anthony Randazzo, Robert Hawryluk, Alex Nates-Perez, Jonathan Moody, Ph.d..

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