Sam Shaw Email & Phone Number

New York, United States

New York, New York, United States

• Develops effective 360-degree communications, advocacy, education and organizing programs for Equable Institute, a bipartisan, public pension policy non-profit.• Leads the development of organizational communications and messaging strategy to reinforce the organization as a valuable partner for pension policy stakeholders, including policymakers, labor unions, public workers and institutions• Set goals and strategies for Equable Institute’s digital initiatives, research studies, educational curricula, and content. • Builds and maintains relationships with prestige national, education-specific and state-level media• Partners with the Executive Director to identify opportunities to partner with education equity, civil rights and labor organizations to demonstrate the intersectional impact of political apathy toward responsible pension funding. • Directs the creation of timely, news-cycle-relevant content across the organization’s communications platforms including blog articles, infographics, and social media. • Partners with the Vice President of Research to create timely research products and content to drive broader issue awareness and relevance• Oversees the development and production of all communications tools, assets, and digital products.

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Communications consultancy with a specialization in leadership positioning, image and brand development and content strategy in the political and non-profit realms. Services Include: - 360 Communications Strategy Development- Content Strategy- Leadership Positioning - Media Training - Messaging Development - Public Relations Support - Copywriting

Lindenhurst, Ny

Managed strategic communications and community relations for Assemblywoman Christine Pellegrino’s re-election campaign. Drafted internal and external communications including press releases, op-eds, messaging documents, talking points, newsletters and fundraising emails.Advised on rapid response and crisis communications strategies on a proactive and ad hoc basis. Supported the development of social media strategy and content to maximize audience growth and engagement. Spearheaded strategic initiatives including Republicans for Pellegrino and Veterans for Pellegrino. Provided media and public speaking training for candidate. Advised on paid and earned media strategy and budget. Directed regional field operation for Suffolk County election districts to maximize voter identification, persuasion and turn out.

Brooklyn, New York

Organized and managed team of volunteers to maximize final voter identification and get out the vote efforts in targeted election districts for Blake Morris’s campaign for State Senate. Maximized volunteer recruitment and re-engagement to ensure a robust volunteer force in the final weeks of the campaign. Trained volunteers on key talking points related to policy to ensure effective voter contact. Provided strategic feedback to campaign HQ on qualitative data collected through volunteer contact.

New York, New York

Managed top-tier Lifestyle and Hospitality accounts including select Diageo brands, The Standard Hotels, Gramercy Park Hotel, 11 Howard, Dom Perignon, and Perrier Jouet.Pitched and secured placements on top-priority initiatives and launches for each client.Crafted tailored 360 degree communications strategy based on larger business priorities, goals and needs. Executed strategy to position top executives and brand representatives as industry thought-leaders. Developed talking points for spokespeople for key appearances, events and launches. Supported preemptive crisis planning and strategy, along with reactive, real-time crisis response plans. Sourced appropriate brand partners and negotiated multi-tiered partnerships.Executed public and media facing events for each client, tailored to larger business and brand-building goals. Oversaw all client reporting on a weekly, monthly, yearly and ad hoc basis.

Greater New York City Area

Directed communications strategy for the Americas for all 8 independently operated ISSEY MIYAKE brands. Served as the US-based spokesperson for the organization. Developed external messaging for the Americas. Crafted and adapted press materials for the Americas including press releases and corporate announcements. Advised on global content strategy and implementation. Pitched and secured features on top-priority initiatives to key press, leading to an 308% increase in coverage year over year.Negotiated long-term, impactful and cost-effective brand partnerships. Developed and executed large scale press and public-facing events. Positioned corporate leadership as expert voices.

Greater New York City Area

Greater New York City Area

Coordinated and monitored global public relations strategy across all global markets. Tracked and measured press results on strategic initiatives from 14+ global markets. Managed and coordinated the distribution of digital assets to global teams. Maintained records of global store openings and liaised with global PR representatives to understand and execute publicity plans. Created press recaps on key items, initiatives, and events. Analyzed global press coverage on key seasonal retail items. Managed departmental intern program. Coordinated international PR representatives’ visits to HQ for fashion weeks and press days.

Greater New York City Area

B.A., Individualized Study

Ma, Global Communications