Marketing Consultancy providing Brand strategy cultivation and project management expertise. Applying learnings from 10+ years at Nike and LVMH to start-up and scale-up consumer goods Brands in need of strategic clarity and effective marketing implementation. Clients includes Nike, TAG Heuer, Zenith, Sweaty Betty, ASICS and more. Explore further at www.SAmarketing.us

Drive x-functional marketing teams to deliver seamless omni-channel product campaigns that set the benchmark for creative storytelling in the luxury watch-making industry. Create a culture of executional excellence that helped position TAG Heuer’s biggest ever campaign as its most successful ever campaign in both Business and Brand driving terms. Implemented new organization-wide, source of truth for launch planning across marketing and commercial teams by integrating all launch parameters in to one collaborative SAAS tool.

Drove the Go-To-Market (Consumer Code) process that linked the central EMEA Teams out to all the Local Market Teams. Created & hosted seasonal gates, connecting Geo and City Marketing Teams to the go-to-market process (Seasonal Strategic Framework (SSF) & Geo-City Game Plan (GCGP)). Collated and delivered updates to Brand Strength Performance data on a seasonal basis, and actively contributed these insights in to EMEA-wide KPI discussions.

Investigated and then initiated an overhaul of the Media Team’s planning behaviors. The resulting discussions culminated in a strategic repositioning of the function earlier upstream in the overall go-to-market process.Notable Projects & Successes:- Deliver business case that was accepted, for re-positioning the Media Team earlier in the Go-To-Market process in order to help the Team to influence strategic decision making on content creation and consumer segmentation, much earlier. - Designed, implemented and shared a dashboard to tracking live ROI of performance media investments, enabling team to adjust content and programmatic investment strategy in real time.

Nurtured 20 Brand Training & Culture Ambassadors (EKINs) tasked with training 250k+ sales associates and digital service tools with product innovation information across DTC and Wholesale channels. Pioneered the digitization of training materials to viral, short-form video, fit to engage Gen-Z sales force. Created and implemented Global-leading content management system that successfully integrated educational content in to internal (Nike Track), wholesale (Foot Locker & JD Group) and 3rd party owned platforms (e.g. Myagi, ATOBI

Develop and deliver inspirational training and education strategy, elevating service experience for the consumer by delivering best in market support for 90k service personnel across the UK.