Samarth Saxena Email & Phone Number

Noida, Uttar Pradesh, India

Delhi, India

Managing teams to scale up Email, SDR cold calling and Linkedin channel to acquire B2B customers based out in US market and Top10 GDP countries and maintaining good deliverability at 95%Content based strategies and experimentation: Creating playbook for new campaigns alongwith initiation & monitoring experiments on Linkedin and email marketing via template design, audience selection and geo selection using Account Based Marketing(ABM).Using A/B testing to improve targeting by 20% for intent campaigns.ABM Management: POC for LLM and Gen AI centric marketing initiatives. Using Linkedin, ChatGPT scoring, and Crunchbase intelligence extensively to create targets and marketing via outbound channels, event/conference platforms and social media marketing.Cross functional Key Responsibilities: Leading cross functional standups with ads team, brand team and content team for new initiatives like dash-boarding and engineering support to scale up infrastructural and strategic capabilities,SQL and data analytics: Fetching and deriving insights from data using SQL queries to implement changes on campaigns.Reporting and creating dashboards for easy view from tools like Mode report and looker studio. Keeping cost per conversion between $3000-$3500 and cost per converting a developer at $600-$700Budget optimisation: Maintaining the budget for Demand ads at $305K. 85% invested in Google SEM ads and rest on Facebook, Quora and Bing.Team OKR monitoring: Biweekly connects with Team for monitoring their OKR's and guiding them to achieve targets. One of the connects done to discuss the career path and casual discussion.

India

Working with international clients for marketing goals. designing and executing campaigns on google, socialHelping clients in planning and scaling their re-marketing, consideration and awareness campaign- Making Full-Funnel marketing strategies to drive awareness and performance.- Monitoring daily performance numbers, identifying trends, and brainstorming ideas for optimising the campaigns- Analysing data to derive actionable insights for maximising the client’s ROI - Collaborating effectively with cross functional teams regarding operational and troubleshooting work- Developing vertical expertise, including industry research and perspective, to drive overall business objective- Managing reseller team and ensuring prompt and through resolution of all client and process issues and recommend improvementsHandling google ads, amazon ads, social ads

India

Planning growth strategies with close coordination with product, team, sales, digital marketing and management.- Onboarding and handling agencies for creative and digital marketing.- Creating and restructuring weekly/monthly plans according to goals and achievements.- Tracking and optimizing campaign's performance to acquire acquisition and achieve end goal.- Working with the sales and delivery team to understand goals and expectations from the performance campaign and structure a plan to achieve it.

Gurugram, Haryana, India

Created a 40% upside in the website conversion rate in 2 months and an 4.5% downfall in cart abandonments by solely focusing on user journeys and insights.Handling growth experimentation through google ads, Facebook and Instagram marketing for key market segments for Planty.1000+ followers attained in first month of debut on Instagram.Conversion rate optimisation using onpage and offpage analyticsDigital analytics and monitoring customer response through A/B testing.Handling Online sales and advertising on Amazon.Responsible for new product development and vendor selection.Hosting pop shops and experience centres

Gurgaon, Haryana, India

Planning and forecasting activities for network of 300+ clients.Drafting new processes and A/B testing for increasing ROI at client level pan India.

New Delhi, Delhi, India

-Leading marketing team of 4 members-Rapid experimentation based on graphics and Content.-Monitoring properties, push notifications (Mixpanel), whatsapp messaging.-Executing google ads and social media ads.

New Delhi, Delhi, India

-Setting up marketing team and closely working with founders on daily activities.- Daily Standup with sales team, backend team and content creation team for experimentation and growth.- A/B testing on email and ad copies.- Content curation and scheduling push notifications- Road map for marketing budget and schedule.

New Delhi Area, India

6 new product ranges addition in company s portfolio. Reporting on marketing KPIs like leads, conversion rates, website traffic and social media engagementWinner of Company level competition "Alternator 2015 edition".

Jaipur Area, India

Worked as a member of TEF department also known as Technical Engineering Functions department.We kept track of malfunctioned machines and provided solution for the problems.

Mba - Master Of Business Administration, Marketing, 8.4

Activities and Societies: •Cofounded Planty(www.thinkplanty.com) •Growth hacking implementation and execution •Lead contributor.

Exchange Student, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Meetups, travel, seminarsEnrolled for marketing and branding for new age businesses course in University.

Bachelor Of Technology - Btech, Automobile/Automotive Mechanics Technology

Activities and Societies: Chorus fest event organiser 2015 Cultural ramp walk 2014

Higher Secondary Education, Physics,Chemistry And Maths

Activities and Societies: Annual Function casio player