Sambuddha Saha Email & Phone Number

Australia

I offer research, insights, and strategy, with a focus on defining customer-centric opportunities around: + the evolution of car into the software-defined vehicle + smoothing the transition to electrified mobility + developing sustainable urban mobility behaviors & ecosystems + building omnichannel customer relationships for retail, support, and ongoing engagement

San Francisco, Stockholm, Göteborg

At Volvo Cars, I worked across disciplines integrating strategy & design in order to enhance our understanding, foresighting, and product & system design in response to structural changes in the industry and evolving customer needs & opportunities. Key initiatives included strategic frameworks for: + Exploring and defining the next generation of driver & passenger experiences built on electrified & software-defined platforms + Developing digital & partner ecosystems to deliver… Show more At Volvo Cars, I worked across disciplines integrating strategy & design in order to enhance our understanding, foresighting, and product & system design in response to structural changes in the industry and evolving customer needs & opportunities. Key initiatives included strategic frameworks for: + Exploring and defining the next generation of driver & passenger experiences built on electrified & software-defined platforms + Developing digital & partner ecosystems to deliver more capability in and around the car + Reframing the car as part of a unified portfolio of sustainable mobility In addition, I have led a range of early-stage exploratory projects: + Product vision for a full-lifecycle omnichannel learning, purchase, and usage journey as models for car use evolve from ownership to subscription & on-demand access + Reimagining the role of the classic car configurator as a tool for product education, and searching available in-market inventory + Roadmaps for enhancement of the charging and energy management experience + Research and insights into the key customer benefits of autonomous driving Show less

San Francisco, New York City

Worked with startups in fashion and employee success to develop their early-stage consumer experiences. At Glint – a next-generation organizational development platform, now part of LinkedIn – I led the design of the self-service capability for their rapidly-growing customer base.At Topology Eyewear – premium eyewear individually-crafted to fit your face perfectly, starting with a selfie – I drove the customer research and experience strategy for this novel personalisation and… Show more Worked with startups in fashion and employee success to develop their early-stage consumer experiences. At Glint – a next-generation organizational development platform, now part of LinkedIn – I led the design of the self-service capability for their rapidly-growing customer base.At Topology Eyewear – premium eyewear individually-crafted to fit your face perfectly, starting with a selfie – I drove the customer research and experience strategy for this novel personalisation and shopping process.Mi Ola Surf made chic high-performance swimwear for an active lifestyle. I worked with them to clarify their brand, and to redefine their go-to-market strategy to expand reach, improve customer experience & loyalty, and drive sales. Show less

San Francisco

We built Cult Collection as a fashion community for consumers to discover, express, and shop their style. Users could browse fresh inventory from the brands & stylists they loved, remix looks that inspired them, create their own looks, and connect to retail to keep their personal style fresh and on-point.

San Francisco

At OpenTable, I worked with the Restaurant Solutions team on a range of strategic and delivery programs: + Strategic opportunity definition around key capabilities – the restructuring of their restaurant on-boarding strategy as the shift to consumer hardware changed the economics of onboarding, ease of trial, time to onboard, and the operations model for client acquisition + Product vision for new solutions such as their community-driven customer support system+ Process… Show more At OpenTable, I worked with the Restaurant Solutions team on a range of strategic and delivery programs: + Strategic opportunity definition around key capabilities – the restructuring of their restaurant on-boarding strategy as the shift to consumer hardware changed the economics of onboarding, ease of trial, time to onboard, and the operations model for client acquisition + Product vision for new solutions such as their community-driven customer support system+ Process & usability improvements to the Guest Center – their reservations & table management system – to improve floor operations and the guest experience Show less

San Francisco

At Digitas, my role was to bring a customer-centric perspective to the creation of digitally-driven advertising programs.clients – eBay, GM, Taco Bell

San Francisco Bay Area

At Telenav, I built & led the team designing Scout, a daily personal navigator – integrating guidance, maps & traffic, and local search & discovery into a seamless mobile and in-car experience – which ranked amongst the most-downloaded apps in the Navigation category. We developed and implemented concepts to improve situational awareness, ergonomics, and safety through voice-based interaction, coordinated head-up & console display, on-board & online data, and integration with physical… Show more At Telenav, I built & led the team designing Scout, a daily personal navigator – integrating guidance, maps & traffic, and local search & discovery into a seamless mobile and in-car experience – which ranked amongst the most-downloaded apps in the Navigation category. We developed and implemented concepts to improve situational awareness, ergonomics, and safety through voice-based interaction, coordinated head-up & console display, on-board & online data, and integration with physical vehicle controls.clients – AT&T, Sprint, Sony Electronics, Ford Show less

Chicago, Atlanta & Detroit

At SapientNitro/PublicisSapient, I led integrated design teams – tying together user research, concept exploration, requirements development, brand expression, and experience design activities to deliver solutions which achieved their business objectives by focusing on user needs and desires. clients – Coca-Cola, Home Depot, Target, GM, Manheim, AutoTrader, GE Energy, DHL, AT&T

Atlanta

At The Coca-Cola Company, I worked on the product innovation team developing the Freestyle fountain dispenser – a digital beverage platform offering 100+ flavors – tying together the brand expression and the digital, industrial & operational design to deliver an holistic, intuitive and delightful customer experience..

Amsterdam

At EzGov, we built online citizen-enablement transactional applications for government agencies – e.g. tax filing, benefits claim & disbursement, etc. clients – Inland Revenue (UK), US Dept. of Customs

New York City

At IconMediaLab, I art-directed creative teams working on award-winning projects, including the Prada Broadway Epicenter Store. Launched in 2001, the store was a pioneering example of a multi-channel retail experience – using digital content & technology to enhance the high-touch experience of the luxury brand by bridging gaps in the shopping process, improving knowledge of and access to inventory, and exposing a behind-the-scenes look at the production of the storied label. clients –… Show more At IconMediaLab, I art-directed creative teams working on award-winning projects, including the Prada Broadway Epicenter Store. Launched in 2001, the store was a pioneering example of a multi-channel retail experience – using digital content & technology to enhance the high-touch experience of the luxury brand by bridging gaps in the shopping process, improving knowledge of and access to inventory, and exposing a behind-the-scenes look at the production of the storied label. clients – Prada, Chubb Insurance Show less

New York City

At Hearst Interactive, we worked with a diverse range of media properties in the magazine, book publishing, broadcast, and entertainment & syndication divisions of Hearst to develop editorial, marketing, and community properties through which they could engage with their readers & viewers more directly.clients – Esquire, Harper's Bazaar, Avon Books, King Features