Sameer is NOT a social media marketing academic. Over two decades, in the area of ‘marketing for a better world,’ Sameer has taught, widely published in academic journals, books, and conference proceedings, reviewed, and trained and consulted with government and non-profit organizations in India, Canada, Singapore, Australia, and the U.S. He is the Editor of Social Marketing Quarterly. Sameer has raised over two million dollars and published studies testing the effectiveness of behaviour change initiatives using social marketing frameworks with particular emphasis on consumer-insights approach in a variety of contexts, including financial services to disadvantaged women, alcohol abstinence during pregnancy, safe sexual practices, promotion of alternative rides, responsible drinking, water rights, and physical activity. His book, co-authored with Nancy Lee, Social Marketing in India, has been well-received by the Indian academic and practitioner social marketing sector.https://experts.griffith.edu.au/7352-sameer-deshpande