"People do not buy Services/Products; they buy relations, stories, and magic."I have built dual proficiency in Sales and Marketing over a career spanning 14 years. Experience in data-driven and ROI-oriented Digital Marketing; developing websites and shaping UI/UX for superior customer experience; formulating actionable digital and social media analytics; executing Omnichannel and digital transformation strategies; encouraging Programmatic marketing and Marketing automation; and strategizing for SEO, SEM, SMM, ORM & Email Marketing for customer acquisition and brand building in diverse sectors.Leading business development teams to acquire global deals, my current mission is to help companies to fully exploit digital technologies to their advantage.I am a technology hobbyist and work with ‘Growth Hacking’ in my spare time. I am a strong proponent of academic reforms in MBA Marketing.Currently, delivering the entire digital footprint of Mastercard C&I verticals, leading mass campaigns targeted towards consumers and stakeholders.Skilled in Digital Marketing, Account Management, Strategic Planning, Campaign Budgeting, Lead Generation, and Campaign Management.