Sales Analytics develop and deploy Sales IT tools basis Business strategy and generate sales insights from them for Management Decision Making. • Develop Sales IT Strategy – for MMDS India basis Mobile Phone business strategy• Build Sales IT Tools – basis the Sales IT strategy along with the IT teams and vendors• Deploy Sales IT Tools – deploy the tools and drive usage internally as well as externally with partners and 3P employees• Sales Insights – generate MIS from the Sales IT tools for business decision making across functions in the organization including Sales, Sales Operations, Finance, Marketing and Logistics. Provide sales insights to Leadership team for drawing up the strategy as well as tactical decision making.Sales Capability develop and implement the Sales Readiness Strategy to ensure that internal and external sales & partner teams are equipped to maximize sales opportunities• Develop Sales Readiness Strategy – for MMDS India basis the business priorities for the FY• Customizing Training Content – work with Marketing team to customize Global Value Proposition for Indian Market• Deploy Training – of different types including Product, OS and Soft skills across the internal and the external sales team through various modes i.e. Classroom, Online and Social Media• Manage Training Vendors – who provide the trainers across the entire country to deploy trainings to the stakeholders

Sales Analytics develop and deploy Sales IT tools basis Business strategy and generate sales insights from them for Management Decision Making. • Develop Sales IT Strategy – for MMDS India basis Mobile Phone business strategy• Build Sales IT Tools – basis the Sales IT strategy along with the IT teams and vendors• Deploy Sales IT Tools – deploy the tools and drive usage internally as well as externally with partners and 3P employees• Sales Insights – generate MIS from the Sales IT tools for business decision making across functions in the organization including Sales, Sales Operations, Finance, Marketing and Logistics. Provide sales insights to Leadership team for drawing up the strategy as well as tactical decision making.Sales Capability develop and implement the Sales Readiness Strategy to ensure that internal and external sales & partner teams are equipped to maximize sales opportunities• Develop Sales Readiness Strategy – for MMDS India basis the business priorities for the FY• Customizing Training Content – work with Marketing team to customize Global Value Proposition for Indian Market• Deploy Training – of different types including Product, OS and Soft skills across the internal and the external sales team through various modes i.e. Classroom, Online and Social Media• Manage Training Vendors – who provide the trainers across the entire country to deploy trainings to the stakeholders

Sales Insights role entails developing and deploying Sales IT tools basis Business strategy and generating sales insights from them for Management Decision Making

Sales Insights role entails developing and deploying Sales IT tools basis Business strategy and generating sales insights from them for Management Decision Making

The key deliverable of the role included working with cross functional team & one of the Big 5 Consultancy Firm to define and implement the Channel & Distribution Strategy for Nokia Mobile Phone Business in IndiaDeveloping – Distribution and Channel Strategy with the Key Stakeholders and the BCG team to ensure future organization readiness Deploying – working with the Channel Heads and the Sales Team to implement the Channel and Distribution StrategyMeasuring – track & report the implementation progress and do course correction where required

Channel Head for Nokia Solutions Partner Channel with clearly defined accountability of Channel Revenue and Profitability. The role entails defining channel strategy and working with relevant stakeholders to execute the strategy. Channel Strategy – develop strategy to achieve country channel objectives taking into consideration the global channel objectives as well as the local market nuances Develop TCO – define & deploy the Marketing, Retail and Financial elements of the Total Channel Offering and regularly fine tune the inputs basis the changing business environmentPartner Selection – develop criteria for selecting channel partners and lay down the processes for ensuring right partner selection Partner Management – develop and deploy processes for managing the existing channel partners to ensure return on investment both for the partner and the organizationRetail Initiatives – develop and deploy local level initiatives in the channel to meet strategic and tactical channel goalsChannel Profitability – deliver channel revenue basis the committed business plan as well as maximize channel profitability by fine tuning product mix and the channel inputs

Developing Channel Strategy – devising strategy for each channel under the Retail Sales Function in conjunction with the respective channel heads.Retail Quality Execution – measuring the effectiveness of the retail strategy execution in each channel ensuring ROI.Retail Initiatives – Developing cross channel initiatives and deploying them to facilitate the achievement of channel business objectivesRetail Tools Deployment – Deploying global and local retail sales tool across channels to facilitate sales objectives

Driving GTM program – develop scope, assess feasibility and drive effective implementation of Go To Market Plan for a product or a service Planning - define the scope of the program and its elementso Develop the 4Ps for the Program according to Category, Target Customer, and the Sales Channel taking into account the local market nuanceso Lead a team of cross functional experts to break down the plan into execution elements o Build risk management plan and proactively assess and address the impact of changes on specific GTM program execution and targetsExecution – of the GTM program with the Global and local teamo Work closely with the respective Global GTM Program Manager, Cluster Leads and Cluster GTM Portfolio & Program Head throughout all the GTM program milestones approvals with necessary escalations and support at right timeso Ensuring timely and quality deliverables of each GTM program element and adequate support for on time sales start readiness and execution• Measuring – Track and report the GTM program performance against agreed metrics and do course correction basis the evaluation

Country Sales Strategy Development – identifying industry trends, analyzing internal sales and market research data, the amalgamation of which was used to develop India sales strategy Tactical Sales Activities Development – developing and executing sales contests to ensure that the sales targets were met.MIS Development & Rollout – developing and rolling out a robust sales information system, in a complicated open market distribution country, ensuring relevant information is delivered to key stakeholders to facilitate decision making,.Managing Cross Functional Teams - driving cross functional teams i.e. CES, BI and software vendors through Conceptualization, Development, Testing, Training, Launching and Sustenance phases.

Brand Strategy Development – Custodian of the Consumer’s Voice on the brand/ category while developing the Brand Strategy in conjunction with the client Brand Positioning Development – Identifying Brand Positioning Statement which entailedo Gaining insights into consumer relationship with the brand/ category o Developing different positioning routes basis consumer insights o Testing & identifying the most effective positioning statementCreative Development – Writing a creative brief and facilitating development of the creative executionCross Functional Teams – working in cross functional teams i.e. Client Servicing, Creative and Research Team to develop creative execution

Business Development – acquiring new clients by proactively understanding their business needs and pitching suitable customized research solutions to address themRelationship Management – with the existing client base to ensure a continued revenue stream as well as working towards garnering an increased share of client’s market research budgetProduct Development – identifying white spaces in the Market Research Industry and developing products to fill up the gapsResearch Project Execution – leading cross functional teams of Field, Analysis and Operations to ensure efficient & effective execution of projects viz. o Understanding marketing problems of the cliento Proposing a suitable research design & methodology o Executing the research field worko Analyzing research data using statistical toolso Presenting the most optimum solution to the client