Sameer Kapadia Email & Phone Number

Jeddah, Makkah, Saudi Arabia

Jeddah

Find out more at www.sameerkapadia.com

Jeddah, Makkah, Saudi Arabia

responsible for launching the company's loyalty program in record time (within 2 months) from market research, concept development, creative asset and content development, digital presence, infrastructure setup, testing and finally piloting it in-stores. On-going enhancements included adding features as well driving awareness via in-store (promoters, POSM.

Jeddah

responsible for oils category within KSA, GCC and North African markets. I initiated an independent landscape assessment, market research (Quant and Quals) to develop communication concepts for leading frying oil in partnership with creative agency. I defined the deliverables in a concise creative brief and aligned internally on go-to-market plans to help.

Riyadh, Saudi Arabia

leading the marketing function at one of the projects under Misk responsible for market research, ideation and concept development.

Al-Riyadh Governorate, Saudi Arabia

North York, Ontario, Canada

• Performing key dual roles with external selling in Canada for largest GDM retailer (doors & $s) Loblaws Inc. & Shoppers Drug Mart:Vendor Advisor & E-commerce Manager - for Loblaws on Hair, Feminine Hygiene, Shave Care.
• Led new initiative launches quarterbacking with multifunctional teams internally and externally to forecast demand, secure supply, drive trial via media activations and merchandize / display plans.
• Performed data analysis, deep dives, consumer research using 3rd party tools, Nielsen, Kantar to present case for strong launch support, increase distribution and feature activity to grow POS & Profit vs. YA and ahead.
• Delivered (as account handler) distribution gains, increase + 3 SKUs (Bounty + Olay); over-delivered internal shipment targets + 8 pts FY16/17 and grew $ share for first time in 3 years on skin.
• Delivered (as vendor advisor) +13 increase SKUs Fem (introduced a new size at the retailer) + 1st time ever signage on both Fem and Hair (grew +2pts $ share vs. pre Signage).
• Also, qualified as a P&G interviewer, recruited 3 full time hires from Ivey for FY1617.

North York, Ontario, Canada

First assignment in Canada coming from Saudi Arabia from a marketing function into Sales - thrown into the deep end to handle the most complex key account on the most commoditized category; Family Care (Bounty, Charmin, & Puffs = handling a total budget of +$50 million). Besides the challenges of a new environment, new function, it came with high.

Jeddah, Makkah Region, Saudi Arabia

• Responsible for brands’ P&L, shipments, setting brand strategy and objectives (OGSM), business and market analysis, development and execution of marketing plans, training and developing assistant brand managers and.
• Leveraged cascading choices to enable and envision team of two direct reports on a plan to optimize budget and maximize reach via holistic campaign to drive trial. Worked closely with multiple agencies to create plans.
• Grew CT faster than dilute 66% contribution of shipments + 264% Idx vs. P6M, = 1 Million stat unit on total brand (record high vs. 600 on avg.).
• Achieved record (on Fairy) of most dishes cleaned awarded by Guinness World Book of Records and grew + 1.2pts value share (0.7 pts on platinum alone) reaching a record value share for total branch at 82% in FY12/13.

Jeddah, Makkah Region, Saudi Arabia

First assignment to manage the company's value tier fabric care brand, Bonux. Led commercial innovation, forecasting, developed TVC, display design & planLater, I was responsible for Downy, introducing Concentration initiative along side the Laundry team. Despite tough competition as well equity concerns within the region, was able to deliver a qualified.

Jeddah, Makkah Region, Saudi Arabia