Decision Analytics Associate
CurrentIn the Growth Analytics space- Worked on building, developing and maintaining analytical data models. Took ownership of setting up, tracking and maintaining models for persistency (patient/customer retention by months) and compliance(tracking expected vs actual customer behaviour ) reports leveraging SQL and across multiple data sources.Took ownership of setting up, tracking and maintaining models for persistency(patient/customer retention by months) and compliance(tracking actual therapy usage patterns) reports.I also worked on building, developing and maintaining large analytical datamodels leveraging my expertise in SQL. I have developed a strong hands-on expertise is setting up analytical models and driving insights from PLD (patient level data).I have also worked extensively and independently on Ad-Hoc analytics requests that includes - Marketing insights, Identifying sales opportunities, sales strategies, customer insight analyses, identifying distribution of market potential, field analytics and tracking KPIs, among other strategy and Analytics projects.
