Sam Kearsley Email & Phone Number

Followed acquisition of UDL by Murgitroyd in October 2021.

Leeds, United Kingdom

• Management team member, reporting to board. Responsible for UK and international marketing, brand and BD strategies.
• Strategic brand review – market analysis through repositioning, rebrand and employee engagement.
• Identifying, positioning, and driving awareness across diverse target markets.
• Supporting and coaching attorneys firm-wide on BD strategies and skills, personal brand-building, leadership and marketing.
• Led business planning process including development of key… Show more Management team member, reporting to board. Responsible for UK and international marketing, brand and BD strategies.
• Led business planning process including development of key strategies.

Leeds, UK

• Management team member, reporting to board. Responsible for firm-wide marketing, brand and client experience across Emsleys’ regional and national brands.
• Strategic review of the business and brand. Delivered repositioning including rebrand, transformation of client experience and employee engagement programme.
• Launched national initiatives, including award-winning, new-to-market serious injury concept ‘Review My Claim’, from branding through to campaigns.

Geneva Area, Switzerland

• Reporting to VP Global Sales & Marketing. Brand and marketing strategies across B2B, B2C and retail brands. Lead programmes in EMEA and US.
• Defined B2B marketing strategy and positioning for hardware and software technologies.
• Undertook strategic review of consumer/trade brand in Italian retail market following loss of market share. Delivered repositioning strategy and relaunch activities. Brand regained leadership position.
• Supported BD, targeting major broadcasters, cable and… Show more Reporting to VP Global Sales & Marketing. Brand and marketing strategies across B2B, B2C and retail brands. Lead programmes in EMEA and US.
• Supported BD, targeting major broadcasters, cable and telecoms operators. Led in-country teams on marketing activity. Show less

Leeds, UK

• Reporting to Board. Responsible for group marketing and BD strategies for leading independent full service agency. Team lead for Hewlett-Packard account.
• Led corporate repositioning from five divisions to a single brand.

• Consultancy projects for clients in technology, retail, FMCG, utilities and leisure.
• Senior consultant on United Utilities' post-M&A brand strategy / employee engagement project.
• Senior consultant to Hewlett Packard Europe’s Enterprise division.
• HP agency lead on partner programme with Microsoft and Accenture.
• Senior consultant to home furnishings brand following retail de-listings. Rebrand and engagement resulted in re-listing in flagship department stores.

• University innovations tech spin-out - delivered go-to-market and brand strategies.
• Various agencies - account/project management.

• Territory marketing lead during the move from analogue to digital television technologies.
• Delivered marketing strategy and plan for US market entry.
• Managed US launch and activity that contributed to major contract wins with AOL Time Warner and Comcast. Seconded to US office to manage activities.
• Seconded by CTO to Strategic Development team to lead marketing effort. Delivered launch strategy and programme for home networking technologies.
• Launched products into UK… Show more Territory marketing lead during the move from analogue to digital television technologies.
• Launched products into UK and European retail markets including all consumer, trade and distributor marketing campaigns. Show less

Supporting NBD, product management and international territory teams across all aspects of marketing, from research projects to in-country programmes targeting broadcast media operators.

• Solid grounding in all marketing disciplines during a major period of turnaround and growth for provider of outsourced customer management.
• Responsibility for comms and engagement during growth from c.200 to 4,000 multi-site employees.
• Team member on corporate rebrand – winner of YPA ‘Best Communications Campaign’ award.

Cim Marketing

Graphic Design