Sammy K is a Research Director - Global, Platforms and Technology at National Research Group. They is proficient in Chinese (Mandarin), Italian and French. Colleagues describe them as ""I had the pleasure to work with Sammy as a direct manager and co-worker at two global entertainment companies. Sammy joined me at Discovery to support business development in Europe, then we worked at the International Consumer Insights department of ViacomCBS/Paramount. Sammy is a wonderful Research partner, highly efficient, and able to deliver actionable insights within tight deadlines. Her adaptability and empathy skills coupled with her background in client / Research agency sides make her a strong asset for any company willing to grow its Media and Tech business. she is a great strategic thinker, and it is always a pleasure to work with her."" and "I had the pleasure of working with Sammy for a couple of years during her time at Viacom. Her drive to excellence always pushed us to perfect deliverables and presentations. She has a deep understanding of the entertainment industry. We often delivered complex feedback but she managed her stakeholders with gusto. All while making sure to direct their work for the best. We worked on tactical pieces for diverse shows and more global foundational study on youth. In all scenarios she took the lead on highlighting country nuances but also bring everyone back to the overall company strategy. I learned a lot from our collaboration, her leadership skills and working style. She is a very fair and fun person to work with. There’s never a dull moment. Anyone could be more than lucky to get her on their team!"