Samantha Slater Email & Phone Number

Lisbon, Portugal

Copenhagen, Capital Region, Denmark

Based in Dublin, Ireland up to 2022. Based in Copenhagen, Denmark from 2022-2024.• Developing, implementing, and enforcing scalable Google Ads advertising and content policies.• Innovating practices for policy implementation across operations in multiple geographies.• Driving awareness and understanding of content and advertising policies across Google.• Proactively identifying gaps or conflicts in existing policy frameworks and developing scalable solutions to address those, whilst winning support and consensus across the organisation.• Collaborating with Product Managers, T&S, Legal and Engineering to influence product decisions and prioritisation and to improve user experience for policy-related issues.• Managing and resolving escalations from internal and external parties (including sales, legal, PR) across diverse geographies.• Identifying escalation patterns and trends and driving improvements to on systems/tools in order to increase automation while providing a better user experience.

County Dublin, Ireland

Ruhama is an Irish NGO that supports women affected by prostitution, including victims of trafficking for sexual exploitation. My main responsibilities included: • Lobbying/Policy: Working on our yearly Annual Report and policy and lobbying initiatives and briefings. Highlight: Assisting in production of our 2016 & 2017 Annual Report.• Campaigns: Pitching, organising and managing campaigns. Highlight: Creating and managing the ‘A Penny For Your Thoughts’ campaign and creating ‘What Irish Sex Buyers Are Really Thinking’ video in Jan 2018, which achieved nationwide acclaim. • Social media: Managing all streams and advertising for Facebook, Twitter, YouTube and LinkedIn. Producing reports on all.• Website Management: Managing our website, content and working as Project Manager for its complete redesign, alongside our design agency (Ebow).• Corporate Social Responsibility Development: Working with corporations on developing and implementing their CSR strategies.• Partnership Working: Managing and forging relationships with stakeholders, government and national/international policymakers. Working with companies (inc. tech companies) on amplifying their efforts to tackle sexual exploitation online.• Content: Producing various content (written and visual), including videos, infographics and support materials for Ruhama.• Media Relations: Assisting with writing press pieces and on our annual report, pitching to journalists. Media monitoring. Writing articles for press – Highlight: See recent piece in The Journal. • Project Management: Managing a number of projects at any given time. Highlight: Leading our frontline Romanian Awareness Raising Project alongside our casework team (EU - 2018-2019).• Fundraising/Volunteering: Assisting management in improving volunteer recruitment. Managing volunteers for various initiatives.• Representing Ruhama: Representing Ruhama and presenting at various conferences including in Brussels, Paris and Vienna.

Dublin, Ireland

Full time to October 2015, freelanced/acted in an advisory capacity to 2017.Main tasks included (but were not limited to): • Development of MusicAngel: Helping name and conceptualise brand. Working on brand development strategy, web site traffic growth, and advertising revenue streams. Developing brand recognition and voice, in line with wedding trends, and an emerging digital audience. • Policy/Legal Documents: Preparing documents for MusicAngel's Privacy Policy, Terms of Service and Data Protection Policies. Implementing these across the acts that MusicAngel managed. • Team Management: Managing 4-5 interns at any given time, organising schedules for each and weekly check in meetings.• Event Planning: Organising all events.• Project Management: Managing multiple projects at any given time and for different deadlines for a number of clients/bands. Creating regular schedules and task boards to manage deadlines and ensure delivery of work. • Market Research: Researching the wedding market in Ireland in terms of popular entertainment, performers, venues and style. Collating the information in various reports/documents for use for branding and advertising strategies. • Content Writing and Websites: Producing content for online, print and digital for 7+ bands and managing 7+ websites. Graphic design experience: creating infographics and social media graphics. Preparing user guides and manuals for bands to distribute to consumers. • Storyboarding and Video Production: Storyboarding for videoshoots for bands, organising creative briefs and acting as Production Manager/Creative Director on set. • Photography: Managing and creating briefs and style books for various bands and photoshoots across Ireland. • Google Ads/Social Media: Managing all streams.• Press & Media: Liaising with wedding magazines and blogs, organising press events and identifying media opportunities. www.musicangel.ie

Dublin, Ireland

Main tasks included (but were not limited to): • Content/Writing: Writing and creating content for Smiles Dental and Oasis Dental Care (UK) for online, print and digital. • Writing/Briefing Documents: Preparing and assisting on writing health articles, submissions, user guides, manuals and blog pieces for Smiles Dental. • National Campaigns: Managing and assisting on campaigns. Highlight: Managing the ’12 Days of Xmas’ campaign which garnered huge attention and sponsorship.• Strategy & Planning: Identifying target markets, locations and opening opportunities. Organising openings for Smiles Dental. • Event Planning: Organising all events for Smiles Dental Ireland.• Social Media: Managing all streams and developing underused accounts. Carrying out retargeting and conversion campaigns on social media. Producing monthly results reports for the UK Head Office. • Training: Training staff nationwide on using social media and identifying opportunities to better advertise their clinics. • Press & Media: Liaising with national and regional newspapers and radio. Writing press releases for Ireland and the UK. • Sponsorship campaigns/Collaborations: Working with companies and influencers on various promotional campaigns. • General Marketing: Understanding brand voice and values and switching between. Developing brand recognition and identity. • Photography: Photographing all Smiles Dental premises in Ireland for use online, in print and on Google Maps. • Website Management: Managing Smiles.ie via Wordpress CMS. • Design: Creating visual online graphics and infographics for websites and social media.

Dublin

• Completed Weekly merchandising runs for Head Office and weekly Excel reports on findings (Saturday)• Worked at promotional events & festivals such as The Taste of Dublin, Higher Options, etc... (Weekend)I was full time at MusicAngel during this period and did extra work with The Irish Times at weekends.

English Literature

• Graduated with a B.A Honours Degree in English (2.1 - 69%). • Class representative from 2012-2013 • Example modules during final years.

Human Rights And Equality Law Post-Grad, First Class Honours

Awarded a full scholarship bursary by the Irish Human Rights and Equality Commission to complete the course. Graduated with first class.

Counselling & Psychotherapy, Psychotherapy

Completed a 10 week introductory course to Counselling & Psychotherapy in Rathmines College (Feb-May 2017). Covered a handful of core.

Leaving Certificate, English, Irish, Maths, Biology, Chemistry, History, French