Initiative Studio is the creative arm of Initiative Australia, built to help grow brands through culture via three specialist pillars; creative and content, brand experience and brand partnerships. I work across the three pillars, leading our portfolio of direct clients as well as finding and developing opportunities within Initiative’s existing client roster.LEGO, Deliveroo, Pernod Ricard, Revlon, Amazon, Bunnings, LUCRF Super, an industry superfund, Australian Grand Prix Corporation

Australian Grand Prix Corporation, Amazon, Revlon, HESTA Industry Super Fund, ME Bank, CPA Australia, Qatar AirwaysFestival of Media APAC, GOLD: Best Event, Experiential or Sponsorship CampaignAmazon - Echo powers smarter homes on The BlockSPIA ASIA, GOLD: Best Integrated Marketing Campaign for a Sports EventFormula 1® 2018 Rolex Australian Grand Prix

Australian Grand Prix CorporationTourism FijiQatar AirwaysTourism TasmaniaCPA AustraliaHESTA, Industry Super Fund

Clients: Officeworks, Brown Brothers.Managing major integrated retail campaigns for Officeworks plus new product and service launches, all from strategy to concept to despatch. Integrated campaigns covering all media; TV, radio, outdoor, print, magazine, direct mail, catalogue, content, digital and in-store. Also responsible for coordinating and fully integrating campaigns with the client's other agencies.2016 IPA Effectiveness Award - How Officeworks realised its own big idea (Bronze)2014 Australian Effie Award - Retail/Etail (Silver)2015 Australian Effie Award - Retail/Etail (Bronze)2015 Australian Effie Award - Return on Investment (Bronze)

Digital agency specialising with clients in the UK education sector.Agency work covered; CRM strategy, web development, eDMs, SMS marketing, event management.

Successfully managed the launch campaigns of PokéPark 2: Wonders Beyond and Pokémon Conquest – both sold above forecast and achieved profitability. Managed the pre-launch for Learn with Pokémon: Typing Adventure, including the challenge of effective targeting with limited budget. Acted as PA to the Marketing Director, duties included project management, preparing presentations, report summarisation and diary management. Performed administrative duties for the marketing team, including minute taking, research, data analysis and reporting.

Provided daily support on the Windows Azure “Cloud Compete” campaign in its planning, execution and analytics. Carried out quality control and assurance for the Xbox account within the in-house creative production studio Impact. Identified and provided recommendations on loyalty program whitepapers for Wunderman’s VP of Global Strategic Services to help win the pitch for the Crocs loyalty account.

Conducted and managed social media and experiential marketing for Barclays bank to student groups and societies.