Head Prepaid Sales
CurrentMarketing- Setting marketing objective and formulation of marketing plan- Communication design & Media plan – ATL and BTL- Brand Strategy - Customer relationship - Brand awareness- Marketing budget in accordance with business plan- Developing special channel for rural salesSales 1. To lead, drive and be accountable for sales across all business segments • Direct Channel – Continue to expand & make more robust distribution model for growing cement business • Build a clear model for the visibility of sales and servicing through own retail channel and deliver a superior brand experience while being an efficient and viable financial model• Manage the entire trade marketing efforts in evacuating the stocks at Retail Level• Conceptualize and build an efficient sales and distribution channel through relevant automation enhanced sales force productivity across the company. • Strategy – Provide vision & direction for the distribution strategy across all businesses, thereby enabling achievement of organization objective• Process – Create & implement processes towards building distribution as a sustainable edge. Spearhead the quality movement through the quality team, orientation & training of the process heads to ensure implementation of the quality system to achieve this.2. Key Decisions • Long term & short term strategy for improving quality of channel & consumer experience- business case w.r.t RoI, steps to be taken, and investments involved etc.• Proposing plan for utilising S&M budgets.• Ensure partner-sat scoresAchievements• Launched Dalmia brand successfully in North Eastern Sates Of India• TOMA score to 7 points in 6 months of launch• Successfully launched brand continuation campaign in North Eastern States of India