Marketing- Setting marketing objective and formulation of marketing plan- Communication design & Media plan – ATL and BTL- Brand Strategy - Customer relationship - Brand awareness- Marketing budget in accordance with business plan- Developing special channel for rural salesSales 1. To lead, drive and be accountable for sales across all business segments • Direct Channel – Continue to expand & make more robust distribution model for growing cement business • Build a clear model for the visibility of sales and servicing through own retail channel and deliver a superior brand experience while being an efficient and viable financial model• Manage the entire trade marketing efforts in evacuating the stocks at Retail Level• Conceptualize and build an efficient sales and distribution channel through relevant automation enhanced sales force productivity across the company. • Strategy – Provide vision & direction for the distribution strategy across all businesses, thereby enabling achievement of organization objective• Process – Create & implement processes towards building distribution as a sustainable edge. Spearhead the quality movement through the quality team, orientation & training of the process heads to ensure implementation of the quality system to achieve this.2. Key Decisions • Long term & short term strategy for improving quality of channel & consumer experience- business case w.r.t RoI, steps to be taken, and investments involved etc.• Proposing plan for utilising S&M budgets.• Ensure partner-sat scoresAchievements• Launched Dalmia brand successfully in North Eastern Sates Of India• TOMA score to 7 points in 6 months of launch• Successfully launched brand continuation campaign in North Eastern States of India

Regional Sales Head – Responsible for Business in the Eastern States of the Country Job Responsibilities• Business Development for NESA, Orissa, Bihar, ROWB and Kolkata through Circle Sales Team• Lead sales forecasting and planning to drive the achievement of AOP targets in the region• Responsible for A&R Management in the Region• Coordinate with the Billing function in order to ensure timely and accurate billing to customers for IP Fee and Opex, and resolve any issues• Ensure compliance with policies of the company including ethics/code of conduct• Support the region on customer stakeholder discussions relating to deviations from MSAs• Relationship Development with operators• Review and drive the optimization of SG&A spends for the region• Finalization of MSA with different operators• Oversee and drive the collections process in the region to ensure DSO targets are met• Mentor and develop the sales and collections teams in the region to take on increasing levels of responsibility and leadership

• Pre and Post Paid Business• Responsible for Marketing and Communication for entire telecom business• Setting up of Distribution Model in Prepaid & Post Paid Business• Implementing Retail Business in Afghanistan• Accountable for Market Share, Network share• New product development

• Driving team of Circle Sales Manager for Post paid Acquisition• Responsible for driving Post Paid business thru Exclusive Stores (Company owned and Franchise) and Distribution/DSA Model in Kolkata Circle• Ensuring net subscriber base growth • Responsible for churn management• Setting up Franchise operated Vodafone Store• Rolling out Customer Care in all the Vodafone Mini Stores of Kolkata• Developing product to cater different customers based on MOU• Designing schemes for new acquisition• Designing special promo and scheme for Pre to Post Conversion• Increasing Foot Falls in all the Vodafone Stores and Mini Stores

Front Line ManagerBrand and distribution developmentIn charge of 2200 Dealers in the territory.Monitoring a total business turnover estimate of Rs.40 crores p.a.

• To ensure distribution, availability, visibility and infrastructure.• Monitoring on the stock level to avoid "stock out" .• Monitoring of the stock depth and pipeline of the trade channels.• Designing channel tailored trade schemes• Monitoring Investments